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Lindsey Auguste

Lindsey Auguste Business Intelligence Specialist

Lindsey Auguste Blog Posts

The Auto Industry's 2013 Most Valuable Insight

The Auto Industry's 2013 Most Valuable Insight

​When you get a room full of 100 plus Dealer Principals together, the topic of discussion doesn’t usually fall to things like choosing specific SEO…

DrivingSales Announces Dealer Satisfaction Award Recipients

DrivingSales Announces Dealer Satisfaction Award Recipients

The dealers in the DrivingSales community have made their voices heard.  By rating and reviewing their vendor partners through our Vendor Ratings plat…

The Most Valuable Insight Competition 2013

The Most Valuable Insight Competition 2013

Do you have a piece of highly relevant and insightful information to share, but haven’t found the appropriate outlet through which to share it? Or ma…

Announcing the DrivingSales Presidents Club!

Announcing the DrivingSales Presidents Club!

        At the request of many dealers in the industry, we’re proud to announce that DrivingSales will host an aut…

Why the Auto Industry Makes Me Hate Twitter

Why the Auto Industry Makes Me Hate Twitter

  When I first got onto Twitter, I did it for work.  I work for a social media company in the automotive industry (obviously) and I had to…

How Facebook's "Nearby" Will Change Your Dealership

How Facebook's "Nearby" Will Change Your Dealership

Facebook today announced a new feature that could have tremendous impact on dealers. Its called "Nearby" and its on the iOS and Android Apps…

Welcome to the new DrivingSales.com!

Welcome to the new DrivingSales.com!

The most important part of our job here at DrivingSales is making sure we’re serving our dealers in the best way possible and listening to our comm…

Vendor Ratings - The Unbiased Venue for Automotive Ratings and Reviews

Vendor Ratings - The Unbiased Venue for Automotive Ratings and Reviews

Follow John on his adventure to finding a new website provider with DrivingSales Vendor Ratings -- The Unbiased Venue for Automotive Ratings and Reviews.…

No Google Enterprise Account? Signing Up Will Cost You.

No Google Enterprise Account? Signing Up Will Cost You.

If your dealership doesn’t have a free Google Enterprise account by now, signing up will cost you. Yesterday, Google announced a change to their …

2012 Winners of the Best Idea Contest and Innovation Cup

2012 Winners of the Best Idea Contest and Innovation Cup

The Innovation Cup and Dealer Best Idea Awards are a highlight of the DSES each year, and this year’s finalists personified excellence with their f…

Remembering Shellie Pierce

Remembering Shellie Pierce

On October 20th, the industry lost a dear friend, Shellie Pierce.  Shellie was not feeling well going into the weekend and tragically passed away on…

Dealer Best Idea Contest Finalists at #DSES

Dealer Best Idea Contest Finalists at #DSES

DrivingSales is all about pushing the boundaries of innovation in the automotive industry and helping dealers become more profitable as a result. &nbs…

Jared Hamilton Interviews TrueCar CEO Onstage at #DSES

Jared Hamilton Interviews TrueCar CEO Onstage at #DSES

  The DrivingSales Executive Summit isn’t just a place to come and hear world-renowned speakers or thought-provoking breakout sessions.&nbsp…

Is Marketing Dead? #DSES Announces New Keynote

Is Marketing Dead? #DSES Announces New Keynote

Marketing has long been the follower.  The second thought.  The supplement to the game plan.  But with “Big Data” sweeping …

LAST DAY to Register for #DSES Early Bird - TODAY

LAST DAY to Register for #DSES Early Bird - TODAY

Preparations for the 2012 DrivingSales Executive Summit are really heating up! We wanted to make sure that you got the heads up about Early Bird Pricing …

Scott Stratten of "Unmarketing" and Tom Salkowsky from MINI will keynote Joint #DSES / JD Power Roundtable Presentation

Scott Stratten of "Unmarketing" and Tom Salkowsky from MINI will keynote Joint #DSES / JD Power Roundtable Presentation

The DrivingSales Executive Summit is always looking to push the boundaries of innovation and profit building in the automotive industry.  As the …

Breakout Speakers Announced for 2012 #DSES!

Breakout Speakers Announced for 2012 #DSES!

The DrivingSales Executive Summit is filled with high profile keynotes to give us a 30,000 foot view of what’s going on in the business world aro…

Weekly Review - Top 5 Trending Posts

Weekly Review - Top 5 Trending Posts

So much is happening in the auto industry right now, and keeping up on all of those transitions takes some serious effort.  To help consolidate the …

Jim Dance On How Great Companies Became Great at #DSES

Jim Dance On How Great Companies Became Great at #DSES

  Dealerships can have all the right tools, the hottest technology, and the easiest selling brand in their market and still fall short.  Why?…

Weekly Review - Top 5 Trending Posts

Weekly Review - Top 5 Trending Posts

  This week’s Top 5 Trending posts are all about social media.  Well, kind of.   From Twitter efficiency, penalties for in…

Celebrate 100 Days Until #DSES with $100 Off Registration!

Celebrate 100 Days Until #DSES with $100 Off Registration!

The countdown has begun! Today marks 100 days until the DrivingSales Executive Summit, October 21-23 at the Bellagio Las Vegas!  The event will ki…

Weekly Review - Top 5 Trending Posts

Weekly Review - Top 5 Trending Posts

  We always have great conversations going on at DrivingSales.com, and last week was no different.  We especially stirred the pot with dis…

#DSES Expands to Accommodate Group Dealer Meetings

#DSES Expands to Accommodate Group Dealer Meetings

  There are tons of automotive conferences in our industry.  Every time we turn around, another has popped onto the scene and you can only ho…

Weekly Review - Top 5 Trending Posts

Weekly Review - Top 5 Trending Posts

  Summer is in full force these days – the weather is hot, the BBQ is on, and people are out and about.  Hopefully that means they&r…

"Moneyball" Mastermind, Billy Beane, to Keynote #DSES

"Moneyball" Mastermind, Billy Beane, to Keynote #DSES

Have you seen the Oscar nominated movie, “Moneyball?”  I love that movie. Maybe it’s because I’m an Oakland A’s fan…

Weekly Review - Top 5 Trending Posts

Weekly Review - Top 5 Trending Posts

At DrivingSales, we pride ourselves in sharing business intelligence to help your business become more profitable.  Of course, that goal doesn&rs…

Facebook and Google On-Stage Together #DSES 2012!

Facebook and Google On-Stage Together #DSES 2012!

When people start talking about anything Internet-related, there are two names that inevitably come up: Google and Facebook. There’s no getting aro…

Weekly Review - Top 5 Trending Posts

Weekly Review - Top 5 Trending Posts

We know that time is limited for dealership personnel and there aren’t enough minutes in the day to accomplish all your goals and check off every t…

Do You Have What it Takes to Speak at #DSES?

Do You Have What it Takes to Speak at #DSES?

Do you enjoy educating and inspiring?  Do you have cutting edge information to share with the top Dealer Executives in the country?  Then Dr…

DrivingSales Executive Summit Sneak Peek - Registration Now Open!

DrivingSales Executive Summit Sneak Peek - Registration Now Open!

Imagine:  A beautiful upscale ballroom, darkened except for a spotlight on stage where the world-renowned Gary Vaynerchuck finished giving quite …

Dealership Innovation Guide, Quarter 2 is OUT!

Dealership Innovation Guide, Quarter 2 is OUT!

  This week, the Dealership Innovation Guide, Quarter 2 is set to hit dealerships all across the country.  Filled with up-to-date vendor r…

What Today's Customers Look Like

What Today's Customers Look Like

There’s no doubt that the advent of the Internet has rushed in sweeping changes throughout the automotive industry.  But perhaps even more …

Social Media Contests: What We Can Learn From Chrysler's Mistakes

Social Media Contests: What We Can Learn From Chrysler's Mistakes

Leave it to Chrysler to have another social media flare up.  After enlisting mommy bloggers to write about occupying children while road tripping, C…

The Impact of Social Media on Car Purchasing: What Does the Data Really Tell Us?

The Impact of Social Media on Car Purchasing: What Does the Data Really Tell Us?

There is huge debate in our industry regarding how influential social media really is in the car purchase cycle.  Some venture to say that social me…

Be the Leader You Know How to Be

Be the Leader You Know How to Be

  Imagine your worst boss ever.  Oh, they were terrible!  Mean and degrading; apathetic to your achievements and work, but angry and int…

Women Professionals in the Auto Industry

Women Professionals in the Auto Industry

The automotive industry is a male dominated place, so being the only woman on this incredible DrivingSales team is par for the course.  Having sai…

Dealer Satisfaction Award Recipients Announced

Dealer Satisfaction Award Recipients Announced

When the dealer community speaks, DrivingSales listens, and the dealers have made their voices heard loud and clear on which vendors in the industry h…

DrivingSales Releases Updated Vendor Ratings Site

DrivingSales Releases Updated Vendor Ratings Site

DrivingSales Vendor Ratings is the place to find and provide honest feedback about industry solution providers and their products.  Not only does …

It's a Game Changer: How Physical Fitness is Just Like Your Vendor Product

It's a Game Changer: How Physical Fitness is Just Like Your Vendor Product

  “It’s a game changer.”  You’ve heard that phrase before, right?  It’s the go-to saying, the most uttered…

The 2011 best of the best according to you, the Dealers.

The 2011 best of the best according to you, the Dealers.

We’ve put a lot of emphasis on the Vendor Ratings lately and for good reason.  The practice of rating your vendors and vendor products prov…

Google Presents Automotive ZMOT Production

Google Presents Automotive ZMOT Production

The consumer shopping process is at the focus of conversations everywhere in the online automotive retail world.  Couple that with the gaining tracti…

The SOPA Ship is Sinking!

The SOPA Ship is Sinking!

As you have already noticed today, websites all across the Internet are blacked out to participate in the fight against the Stop Online Piracy Act (SOPA)…

Blackout Explained: Why DrivingSales Has Gone Dark

Blackout Explained: Why DrivingSales Has Gone Dark

  Over 1500 websites, including WordPress, Craigslist, Wikipedia, have gone dark today to raise awareness about the Stop Online Piracy Act (SOPA) …

Congratulations to Mike Baker, Winner of the Vendor Ratings Contest and a Brand New MacBook Air!

Congratulations to Mike Baker, Winner of the Vendor Ratings Contest and a Brand New MacBook Air!

  We’ve had so much fun with this Vendor Ratings Contest.  Not just because we get to hand out cool prizes, but because it brought us c…

Customer Service - Fail. Social Media - Fail. How this Dealership Makes all the Mistakes.

Customer Service - Fail. Social Media - Fail. How this Dealership Makes all the Mistakes.

  A BMW driver takes his car into the dealership to get a warning light checked out and left with no service – customer or mechanical. …

Bart Wilson falls victim to a malfunctioning CRM

Bart Wilson falls victim to a malfunctioning CRM

Bart Wilson, our Business Development Manager, walks into the local Barber Shop for a haircut.  Standard procedure.  And no, this isn’t a…

Inform and Be Informed: Rate Your Vendors and Enter the DrivingSales Vendor Ratings Contest. Last Chance!

Inform and Be Informed: Rate Your Vendors and Enter the DrivingSales Vendor Ratings Contest. Last Chance!

The DrivingSales Vendor Ratings are now more robust than ever.  Thanks to dealers like you, the retail automotive industry has access to verified, h…

What SOPA and PIPA mean for you

What SOPA and PIPA mean for you

"The best proof that the world has changed is someone tries to stop it." - Anonymous Many people have been curious about the Stop Online Pira…

Rate your vendors and be entered to win a brand new MacBook Air!

Rate your vendors and be entered to win a brand new MacBook Air!

Online reputation is important.  Please take 3 minutes to rate your dealership vendors on DrivingSales.com so all dealers can see who performs and w…

Car Recycling - Where does it all go?

Car Recycling - Where does it all go?

As an enthusiastic recycler and a newbie to the automotive world, I couldn't *not* post this. Enjoy! Infographic produced by the Kars4Kids car do…

Thanks to you, #DSES was a HUGE success!

Thanks to you, #DSES was a HUGE success!

  The DrivingSales team would like to extend a big thank you to everyone who made it out to the DrivingSales Executive Summit in Las Vegas earlier…

Dealer.com's AMAZING Research on Social Media's Impact in the Auto Industry - Exclusively from DSES

Dealer.com's AMAZING Research on Social Media's Impact in the Auto Industry - Exclusively from DSES

  Social media has always been an important part of DrivingSales.com.  Not only because we’re a social platform built to connect dealer…

DSES is Sold Out!

DSES is Sold Out!

  We are so pumped for the DrivingSales Executive Summit in Las Vegas and can’t believe it’s just around the corner!  The line…

Mirror, Mirror on the Wall, who has the Best Idea of them all?

Mirror, Mirror on the Wall, who has the Best Idea of them all?

        The DrivingSales Executive Summit is less than a month away! The third annual DSES event will bring together the m…

Is Google +1 Going to Last?

Is Google +1 Going to Last?

Alright, Google +1 is officially here, but is it going to stay?  Previous attempts at a similar button from Google, like wave and buzz, have not rem…

Win FREE registration at DSES 2011!

Win FREE registration at DSES 2011!

Want a chance to win $100.00 off dealer registration at the upcoming DrivingSales Executive Summit October 9-11th in Las Vegas?  How about a chance …

Here’s to you, Mr. OEM!

Here’s to you, Mr. OEM!

*The following is a contribution by a real dealer who has asked to remain anonymous (you'll understand why), so I've posted the content to respec…

90% of top SEO professionals agree: Social signals will significantly impact your search rankings

90% of top SEO professionals agree: Social signals will significantly impact your search rankings

A recent study conducted by SEOmoz on ranking factors indicates that 90% of SEO experts believe that social signals at the page level will be the most…

You pose the problem; we’ll find the answers.

You pose the problem; we’ll find the answers.

DrivingSales is trying something new.  Before joining this amazing team, I worked as a researcher, most recently as a research assistant at Stanford…

The Dealership Innovation Guide is HERE

The Dealership Innovation Guide is HERE

DrivingSales is excited to announce that the 2nd Quarter edition of the 2011 Dealership Innovation Guide is officially here!  The Dealersh…

Welcome DrivingSales Community Editors!

Welcome DrivingSales Community Editors!

The DrivingSales Community has been clamoring for more, more, and MORE content!  In response, we’ve hired an outstanding team of Community Edi…

At the Mercy of the System

At the Mercy of the System

DrivingSales sincerely apologizes for the inaccessibility experienced this morning.  Our website host, MediaTemple, underwent system-w…

Do Anonymous Posts Contribute Valuable Conversation or Just Controversy?

Do Anonymous Posts Contribute Valuable Conversation or Just Controversy?

Creating rules for online communities can be a tricky thing.  What code does the community live by?  Which of those rules does the community…

Cardone Contest: Close the Sale!

Cardone Contest: Close the Sale!

It’s contest time!   Grant Cardone is looking for someone who has what it takes to close a sale.  You think you’ve got th…

Annual Marketing Survey

Annual Marketing Survey

It’s time for our Annual Dealership Marketing Survey!      DrivingSales is collecting data on marketing strategies througho…

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