Mark Rask

Company: Kelley Buick Gmc

Mark Rask Blog
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Mark Rask

Kelley Buick Gmc

Apr 4, 2014

Google plus changes....good or bad?

Google plus has recently gone through a few changes. They are now showing view counts as well as followers. The views are actually the number of times your content has been seen by other people. This includes your photos, posts etc.

 
 The idea behind this it is to increase engagement. Up until now, it was all about "follower count" like you see on Twitter or Facebook. But Google knows that rewarding follower counts only creates spam and other tactics where people just try to boost their followers to look good.
 
 But views are more engaging and show real interaction. It's harder to game "views" on your posts. You actually have to be working with and talking to people who in turn view your stuff.
Look at our counts in the attached - we have a lot of views but not many followers.
See how that tells the real story? Not everyone will want to "follow" you, but they do like to "view" your updates.
 
What should a business do? Get active on Google Plus. Interact with others in your area. Share their content, and engage with them.
Trust me, google will very soon (if not already) start using these metrics as signs of "authority" for all of your content.

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Mark Rask

Kelley Buick Gmc

Digital Marketing manager

2741

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Mark Rask

Kelley Buick Gmc

Mar 3, 2014

Internet 20 group....pro's and con's

4cf3c568121563723c088acf0e7c135a.jpg?t=1I joined an internet 20 group two years ago. It has taken some time for our data to start making sense but we have made a lot of headway in that area. We have some of the industries leaders in our group.

Pro's: We are able to constantly give each other feedback on new Internet/bdc products....this has saved me countless time and money. I do not make many purchases without asking the groups advice. I can also use our composite to hold venders such as autotrader and cars.com accountable. Our best idea sessions are one of the best parts of our meetings, I have used quite a few of them in our dealership. We also have accountabilty among the group members because of the composite.

Con's: There is obviously an expense factor. It also adds some extra work to each managers workload. time out of the store for the meeting every 4 months.

All in all I feel that the pro's definately outweigh the cons. I have learned a lot from my group. They are a very dedicated and hardworking group of managers/owners.

Mark Rask

Kelley Buick Gmc

Digital Marketing manager

3833

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