Check out this great blog by our Social Media Manager Julie Powers, as she informs you about what changes you'll notice when logging into Facebook.

Facebook is starting June out with a bang!

The social media platform has rolled out some great new features that are sure to help dealerships improve their social media marketing strategy.

Facebook Admin Roles

When Facebook Pages first began, each page had administrators and fans. This meant that users of a certain page either had all the control or none of the control. Well, the all or none option just wasn’t cutting it and Facebook has thankfully introduced the addition of ‘admin roles’. Now, there are essentially five different classifications available to Facebook admins – Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This means you can add people to your page to help with content, moderation, advertising and insights but they won’t be able to fundamentally change the page. For example a content creator can do anything except change admins, which is particularly helpful so that a Page owner can not be accidentally kicked off as admin .

All admins start out as Managers by default, and you can change them by heading to ‘edit page’, then ‘admin roles’ and setting the different roles there.

Scheduling Facebook Posts Without Third Party Platforms

Previously, dealerships (and any person marketing a Facebook page) had to rely on third-party platforms to schedule out future Facebook posts. Now admins not only have the ability to construct a post for a page, but also to schedule it to be posted some time within the next six months, without the use of a third party platform. Being able to schedule future posts without a third party platform also means that pesky little “via company xyz” is no longer sitting below your scheduled posts. Scheduling posts can be helpful, but you do have to use caution. Since social media reflects real time, you want to make sure you are reflecting what is current. For example, you wouldn’t want to schedule a post for two weeks in the future, and by the time it’s sent out, it’s not only old news, but maybe isn’t even correct anymore! Hmm…can you say awkward?

Promoted Posts

This feature lets you promote a specific Facebook post on your Page to more people so that your reach is extended. Previously, this option was limited to advertising a specific post on the left or right of a page. Now, this option will actually extend the reach of your post to your own fan community and their friends if they interact with it, meaning that it will last longer in the Facebook newsfeed. When you input your budget, Facebook will tell you the estimated number of users this post will potentially reach. With all of these great changes in place, now is a great time to use Facebook to interact with your customers. If you and your dealership aren’t already taking advantage of these tools, now is the time bring your Social Media Marketing Strategy into the 21st Century!

Check out this great blog by our Social Media Manager Julie Powers, as she informs you about what changes you'll notice when logging into Facebook.

Facebook is starting June out with a bang!

The social media platform has rolled out some great new features that are sure to help dealerships improve their social media marketing strategy.

Facebook Admin Roles

When Facebook Pages first began, each page had administrators and fans. This meant that users of a certain page either had all the control or none of the control. Well, the all or none option just wasn’t cutting it and Facebook has thankfully introduced the addition of ‘admin roles’. Now, there are essentially five different classifications available to Facebook admins – Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This means you can add people to your page to help with content, moderation, advertising and insights but they won’t be able to fundamentally change the page. For example a content creator can do anything except change admins, which is particularly helpful so that a Page owner can not be accidentally kicked off as admin .

All admins start out as Managers by default, and you can change them by heading to ‘edit page’, then ‘admin roles’ and setting the different roles there.

Scheduling Facebook Posts Without Third Party Platforms

Previously, dealerships (and any person marketing a Facebook page) had to rely on third-party platforms to schedule out future Facebook posts. Now admins not only have the ability to construct a post for a page, but also to schedule it to be posted some time within the next six months, without the use of a third party platform. Being able to schedule future posts without a third party platform also means that pesky little “via company xyz” is no longer sitting below your scheduled posts. Scheduling posts can be helpful, but you do have to use caution. Since social media reflects real time, you want to make sure you are reflecting what is current. For example, you wouldn’t want to schedule a post for two weeks in the future, and by the time it’s sent out, it’s not only old news, but maybe isn’t even correct anymore! Hmm…can you say awkward?

Promoted Posts

This feature lets you promote a specific Facebook post on your Page to more people so that your reach is extended. Previously, this option was limited to advertising a specific post on the left or right of a page. Now, this option will actually extend the reach of your post to your own fan community and their friends if they interact with it, meaning that it will last longer in the Facebook newsfeed. When you input your budget, Facebook will tell you the estimated number of users this post will potentially reach. With all of these great changes in place, now is a great time to use Facebook to interact with your customers. If you and your dealership aren’t already taking advantage of these tools, now is the time bring your Social Media Marketing Strategy into the 21st Century!

What is starting the buying process? It's not price. Customers are looking to fill a need. Are you prepared to fill their needs? Are you a resource for the customers? By becoming a resource you can capture the customers early in the process and help fulfill their need.

What is starting the buying process? It's not price. Customers are looking to fill a need. Are you prepared to fill their needs? Are you a resource for the customers? By becoming a resource you can capture the customers early in the process and help fulfill their need.

Check out this great blog by our head of Human Resources Kimberly Roselle, as she talks all about the importance speech plays in making the sale.

Enunciate, Articulate, and SPIT IT OUT! This is what the director used to say to me, when I was in the theatre. This was the best advice I have been given. When it comes to marketing it is not just about what you are saying but how you say it.

Imagine walking on to a lot and the sales person comes over to you and is slurring their words. Will you trust them? Will you keep listening to them? Most likely the answer is no.  You can expound till you are blue in the face on the many virtues of a vehicle, but if your tone is monotone and you lack inflection the customer will tune you out and move on. Perhaps a salesperson approaches a customer, and every other word is “like” or “you know”, the first thoughts generally will be “no I don’t know that is why I am here” or “I’m not sure if I like it that’s why I am here”.  This means that the customer has ceased listening to the details.

How do we Enunciate, Articulate, and SPIT IT OUT? Practice, Practice, Practice! Not too mention knowing your vehicles. Take a few minutes and out loud go over all of the details you would point out to a customer. Then do it again.  What words are you stressing? What features should you place emphasis on? Are there any words you have trouble pronouncing? This is not a speech to memorize but knowledge that you can use to educate your customers.

A customer will not want to purchase from someone who doesn’t sound like they know what they are talking about, so take the time to practice what you are saying. Make sure you sound not only knowledgeable but are informative enough to be able to engage with your customers. If you sound like an authority they’ll believe you are an authority, helping you make the sale.

Check out this great blog by our head of Human Resources Kimberly Roselle, as she talks all about the importance speech plays in making the sale.

Enunciate, Articulate, and SPIT IT OUT! This is what the director used to say to me, when I was in the theatre. This was the best advice I have been given. When it comes to marketing it is not just about what you are saying but how you say it.

Imagine walking on to a lot and the sales person comes over to you and is slurring their words. Will you trust them? Will you keep listening to them? Most likely the answer is no.  You can expound till you are blue in the face on the many virtues of a vehicle, but if your tone is monotone and you lack inflection the customer will tune you out and move on. Perhaps a salesperson approaches a customer, and every other word is “like” or “you know”, the first thoughts generally will be “no I don’t know that is why I am here” or “I’m not sure if I like it that’s why I am here”.  This means that the customer has ceased listening to the details.

How do we Enunciate, Articulate, and SPIT IT OUT? Practice, Practice, Practice! Not too mention knowing your vehicles. Take a few minutes and out loud go over all of the details you would point out to a customer. Then do it again.  What words are you stressing? What features should you place emphasis on? Are there any words you have trouble pronouncing? This is not a speech to memorize but knowledge that you can use to educate your customers.

A customer will not want to purchase from someone who doesn’t sound like they know what they are talking about, so take the time to practice what you are saying. Make sure you sound not only knowledgeable but are informative enough to be able to engage with your customers. If you sound like an authority they’ll believe you are an authority, helping you make the sale.

What features do you promote when trying to sell a car? Even with the large amount of automotive information available on the Internet, many people still purchase new cars within only a few days of making the decision to buy. What is the single most important thing to promote to a consumer interested in purchasing? Here are some insightful tips you may want to expose your customer to when trying to help seal the deal.

• Styling – I feel it’s very important for you to understand your customer’s vehicle style. What does the vehicle say about them? Are they looking for a family car with a lot of storage space to take cross country trips, or maybe an open top convertible to cruise down by the shoreline. The possibilities are endless, but narrowing down the shopping list gives you a better idea of the inventory you might want to show them to during the limited time spent on your lot.

• Safety Features - Safety plays a significant role to consumers when choosing the right car for them. Many people want a safe and reliable vehicle that they can trust to keep both them and their families safe on the road. For the safety-conscious shopper, try showing vehicles that rank high on the top safety pick list, and explaining the reasons behind it.

• Fuel Economy – Many of us just want to save money! To a lot of consumers, finding a car that offers great fuel efficiency is key. Finding out if your customer drives excessively is important to know. With that information you would be able to introduce them to particular cars that helps stretch their MPG.

• Cost – When consumers consider a new vehicle for purchase, the lines of affordability can easily become blurred due to the varied financing options available. A wise buyer shops for a new vehicle based upon what he or she can truly afford. Many if not all of us search for the lowest possible prices available to get yourself from point “A” to point “B”. But, there are also those of us who want a good price, but are willing to pay for quality. The key is to find out what your customers budget is; this will eliminate their fantasy from reality.

Does your dealership have a sales team that can help customers get the information they are seeking?

What features do you promote when trying to sell a car? Even with the large amount of automotive information available on the Internet, many people still purchase new cars within only a few days of making the decision to buy. What is the single most important thing to promote to a consumer interested in purchasing? Here are some insightful tips you may want to expose your customer to when trying to help seal the deal.

• Styling – I feel it’s very important for you to understand your customer’s vehicle style. What does the vehicle say about them? Are they looking for a family car with a lot of storage space to take cross country trips, or maybe an open top convertible to cruise down by the shoreline. The possibilities are endless, but narrowing down the shopping list gives you a better idea of the inventory you might want to show them to during the limited time spent on your lot.

• Safety Features - Safety plays a significant role to consumers when choosing the right car for them. Many people want a safe and reliable vehicle that they can trust to keep both them and their families safe on the road. For the safety-conscious shopper, try showing vehicles that rank high on the top safety pick list, and explaining the reasons behind it.

• Fuel Economy – Many of us just want to save money! To a lot of consumers, finding a car that offers great fuel efficiency is key. Finding out if your customer drives excessively is important to know. With that information you would be able to introduce them to particular cars that helps stretch their MPG.

• Cost – When consumers consider a new vehicle for purchase, the lines of affordability can easily become blurred due to the varied financing options available. A wise buyer shops for a new vehicle based upon what he or she can truly afford. Many if not all of us search for the lowest possible prices available to get yourself from point “A” to point “B”. But, there are also those of us who want a good price, but are willing to pay for quality. The key is to find out what your customers budget is; this will eliminate their fantasy from reality.

Does your dealership have a sales team that can help customers get the information they are seeking?

Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more to take your campaigns to a new level.

Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more to take your campaigns to a new level.