Facebook is not an idea that is new, but it is a site that is constantly changing, adapting, and furthering itself within the technological word. Most recently, Mark Zuckerberg announced an organ donor status option for Timeline, in which users will be able to share when they registered and their personal story. This status update isn’t officially registering as an organ donor; you still must contact the appropriate registry, however it provides an opportunity to help more than 114,000 people in the U.S. and millions more around the world that are waiting for that life saving organ transplant.

Now, I know what you’re probably thinking – What does organ donation have to do with a dealership? Nothing really to be quite honest, but don’t miss the bigger picture here, in just this week alone thousands of Facebook users have signed up to be organ donors, in part for Facebook making it easier to register.

Technology plays a huge role in society not only on a professional level, but also on a personal level as well, but I think Facebook itself plays an even bigger role. After all most people have some sort of smart phone with access to apps like Facebook at any given moment. Not too mention, if you take a look around people are always on Facebook; at work, in public places, even in movie theatres. I constantly see people on the social network site.

My point here is that as a dealership, you’re a company that is providing products that are also always constantly changing and furthering themselves. Cars are advancing on so many levels, so why shouldn’t the dealership that sells them be advancing also? How do you do this? USE FACEBOOK; promote not only your dealership but also the advances being made in the automotive industry. Get your fans involved, instill trivia games, give away prizes, and ask conversational questions. Facebook is clearly an innovative tool within technology, having 1,000 users sign up for organ donation within a week? Why wouldn’t you want to be a part of a social network that contains 900 million members?

Facebook is not an idea that is new, but it is a site that is constantly changing, adapting, and furthering itself within the technological word. Most recently, Mark Zuckerberg announced an organ donor status option for Timeline, in which users will be able to share when they registered and their personal story. This status update isn’t officially registering as an organ donor; you still must contact the appropriate registry, however it provides an opportunity to help more than 114,000 people in the U.S. and millions more around the world that are waiting for that life saving organ transplant.

Now, I know what you’re probably thinking – What does organ donation have to do with a dealership? Nothing really to be quite honest, but don’t miss the bigger picture here, in just this week alone thousands of Facebook users have signed up to be organ donors, in part for Facebook making it easier to register.

Technology plays a huge role in society not only on a professional level, but also on a personal level as well, but I think Facebook itself plays an even bigger role. After all most people have some sort of smart phone with access to apps like Facebook at any given moment. Not too mention, if you take a look around people are always on Facebook; at work, in public places, even in movie theatres. I constantly see people on the social network site.

My point here is that as a dealership, you’re a company that is providing products that are also always constantly changing and furthering themselves. Cars are advancing on so many levels, so why shouldn’t the dealership that sells them be advancing also? How do you do this? USE FACEBOOK; promote not only your dealership but also the advances being made in the automotive industry. Get your fans involved, instill trivia games, give away prizes, and ask conversational questions. Facebook is clearly an innovative tool within technology, having 1,000 users sign up for organ donation within a week? Why wouldn’t you want to be a part of a social network that contains 900 million members?

Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.

Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.

How do you develop a customer’s relationship with your brand when they are always in a hurry? It is no secret that technology and social media have allowed the consumer to be in a power position. They can fast forward through advertisements, subscribe to satellite radio, and simply search (or not search) whatever and whenever they please. Basically, they are too busy to see what they don’t want to see.  Selectivity has become the norm. 

So, how does an advertiser brand an organization to this type of consumer? The secret is to utilize the very same media in which millennial are employing.These people are busy, so as an advertiser, we need to fit neatly into their day. General branding, as a focus, should come to the forefront of an advertisers strategy.  For instance, develop a remarketing strategy that utilizes cookies. Once a potential customer visits a site, they will then have a cookie placed on their device, and a remarketing advertisement will continue to pop up wherever they go.This simple and non-intrusive tool will enable consumer targeting during their evaluation and purchasing stages of the buying cycle.  They visited your site for a reason, so why not remind them why?

How do you develop a customer’s relationship with your brand when they are always in a hurry? It is no secret that technology and social media have allowed the consumer to be in a power position. They can fast forward through advertisements, subscribe to satellite radio, and simply search (or not search) whatever and whenever they please. Basically, they are too busy to see what they don’t want to see.  Selectivity has become the norm. 

So, how does an advertiser brand an organization to this type of consumer? The secret is to utilize the very same media in which millennial are employing.These people are busy, so as an advertiser, we need to fit neatly into their day. General branding, as a focus, should come to the forefront of an advertisers strategy.  For instance, develop a remarketing strategy that utilizes cookies. Once a potential customer visits a site, they will then have a cookie placed on their device, and a remarketing advertisement will continue to pop up wherever they go.This simple and non-intrusive tool will enable consumer targeting during their evaluation and purchasing stages of the buying cycle.  They visited your site for a reason, so why not remind them why?

Check out this great new blog by Stephanie Hunter, a member of our creative video team at Potratz, as she talks about the technology in new vehicles.

There’s nothing better than realizing you’re starting to sound like your grandparents.  The other day I caught myself throwing it back to the ‘old days’ when car technology was a much simpler beast…

‘Back in my day you had to roll the car window down with a hand crank, none of this motorized window stuff you kids have these days. And oh, our idea of in-car entertainment was singing along to a cassette tape, do you even know what that is?’

So, it wasn’t exactly yesterday when the motorized window was created or the cd player (which is even now almost obsolete) was built into cars, but I can remember when we considered the ‘fancy windows’ a big perk.  Or the relief it was when we were able to get rid of that crazy tethered cassette tape that allowed us to magically play cd’s through our speakers.

While these seemed like big developments when I was a kid, today, it doesn’t even hold a candle to the new amenities that are being thrown into vehicles.

What was once just an AM/FM radio is now a hub for SIRIUS, IPod connectors, and even hard drives designed specifically to hold thousands of songs downloaded at the owners delight.  A clock used to stand alone in the center of the dashboard.  Now it’s filled with a touch screen navigation system fully armed and ready to bring you wherever you need to go and even capable of telling you where you might be interested in traveling to next!  And I must admit, I remember when only crazy people talked to inanimate objects.  Today that just means you are summoning a contact on your Bluetooth for hands-free driving.

There were no rearview cameras or irritating beeps, just a chiropractor waiting to fix that nasty snap-your-head-around-as-far-as-you-can neck pull you got after attempting to back into a tiny parking spot.  And I can only imagine how permit wielding teens everywhere are jumping for joy at the prospect of a driver’s test where a car can parallel park itself.


Stow and go seating… genius!  My muscles twinge just thinking about all the times we pushed, pulled, yanked, and tore seats clear out of the minivan just to have to push, pull, shove, and jam them back in. Not to mention self-closing doors, who knew they could actually exist in places other than hotels and malls?

And with all this new technology we may just see the demise of the backseat driver. Your rearview mirrors can now signal you when there’s someone in your blind spot – which means dad won’t have to yell at you for merging into the truck next to you (oops).  Mom can breath a sigh of relief with adaptive cruise control which acts as a ghost driver to keep you at a safe distance from the car in front of you – so she doesn’t have to blow a gasket about tailgating.  There are even cars that will alert you if you are about to get in an accident – which means no more pesky friends screaming in your ear as you soar ghastly close to the big rig on the highway.

Truck with no keys?  Way back when that meant a hunk of metal sitting in your driveway until you found your spare set.  Now it’s a luxury for drivers, with push-button start. Car turns off while driving?  Back in the day you’d have to call a tow truck. Today, it’s just your car saving gas at a red light. And no gas? No problem! Just plug it in!  Electric cars still seem like a crazy futuristic dream to me, but there they are chugging along right beside me on the road.

It seems to me, the future is here.  Anything and everything we thought would be cool for a car to do, it does.  No more pipe dreams of what life COULD be like, it’s what life IS like now with a new generation of vehicles.

Congratulations we have made it to the future!

Check out this great new blog by Stephanie Hunter, a member of our creative video team at Potratz, as she talks about the technology in new vehicles.

There’s nothing better than realizing you’re starting to sound like your grandparents.  The other day I caught myself throwing it back to the ‘old days’ when car technology was a much simpler beast…

‘Back in my day you had to roll the car window down with a hand crank, none of this motorized window stuff you kids have these days. And oh, our idea of in-car entertainment was singing along to a cassette tape, do you even know what that is?’

So, it wasn’t exactly yesterday when the motorized window was created or the cd player (which is even now almost obsolete) was built into cars, but I can remember when we considered the ‘fancy windows’ a big perk.  Or the relief it was when we were able to get rid of that crazy tethered cassette tape that allowed us to magically play cd’s through our speakers.

While these seemed like big developments when I was a kid, today, it doesn’t even hold a candle to the new amenities that are being thrown into vehicles.

What was once just an AM/FM radio is now a hub for SIRIUS, IPod connectors, and even hard drives designed specifically to hold thousands of songs downloaded at the owners delight.  A clock used to stand alone in the center of the dashboard.  Now it’s filled with a touch screen navigation system fully armed and ready to bring you wherever you need to go and even capable of telling you where you might be interested in traveling to next!  And I must admit, I remember when only crazy people talked to inanimate objects.  Today that just means you are summoning a contact on your Bluetooth for hands-free driving.

There were no rearview cameras or irritating beeps, just a chiropractor waiting to fix that nasty snap-your-head-around-as-far-as-you-can neck pull you got after attempting to back into a tiny parking spot.  And I can only imagine how permit wielding teens everywhere are jumping for joy at the prospect of a driver’s test where a car can parallel park itself.


Stow and go seating… genius!  My muscles twinge just thinking about all the times we pushed, pulled, yanked, and tore seats clear out of the minivan just to have to push, pull, shove, and jam them back in. Not to mention self-closing doors, who knew they could actually exist in places other than hotels and malls?

And with all this new technology we may just see the demise of the backseat driver. Your rearview mirrors can now signal you when there’s someone in your blind spot – which means dad won’t have to yell at you for merging into the truck next to you (oops).  Mom can breath a sigh of relief with adaptive cruise control which acts as a ghost driver to keep you at a safe distance from the car in front of you – so she doesn’t have to blow a gasket about tailgating.  There are even cars that will alert you if you are about to get in an accident – which means no more pesky friends screaming in your ear as you soar ghastly close to the big rig on the highway.

Truck with no keys?  Way back when that meant a hunk of metal sitting in your driveway until you found your spare set.  Now it’s a luxury for drivers, with push-button start. Car turns off while driving?  Back in the day you’d have to call a tow truck. Today, it’s just your car saving gas at a red light. And no gas? No problem! Just plug it in!  Electric cars still seem like a crazy futuristic dream to me, but there they are chugging along right beside me on the road.

It seems to me, the future is here.  Anything and everything we thought would be cool for a car to do, it does.  No more pipe dreams of what life COULD be like, it’s what life IS like now with a new generation of vehicles.

Congratulations we have made it to the future!

Do you have a face in your advertising? – Why Not?
Using a real person will increase, conversions, closing rates and gross dollars.
When you use a face in the display ads there is a 23% increase in click thru rate

Learn more here

Do you have a face in your advertising? – Why Not?
Using a real person will increase, conversions, closing rates and gross dollars.
When you use a face in the display ads there is a 23% increase in click thru rate

Learn more here