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Reynolds and Reynolds

ERA-IGNITE

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About the Product

ERA-IGNITE from Reynolds and Reynolds features comprehensive applications that help you confidently manage every aspect of your business operations, whether that’s inside or outside the four walls of your dealership. In addition to the core applications and impressive management reporting in ERA-IGNITE, your dealership can choose from many other products and services that help further increase productivity and efficiency for your employees and enable your dealership to achieve better business results. And, when it comes to service and support, Reynolds offers the best in class.

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Product Summary

Product Overview
ERA-IGNITE Product Overview

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Star Rating Distribution:
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4
2
1
3

Recent Verified Ratings  Rate a Vendor

Recent Verified Ratings

cumbersome, but solid with great customer service
Reviewed by a Dealer Professional June 16th
Recommended: YES
✅ Verified Rating

Pros: As with all Reynolds products, the tech support and service is excellent. Its a step in the right direction of full point and click.

Cons: Its clunky, the point and click interface is basically laid over the old blue screens, which most users have continues to use.

better interface
Reviewed by a Dealer Professional June 6th
Recommended: YES
✅ Verified Rating

Pros: ERA Ignite is far better to understand once you learn the program. It is menu- driven rather than screen driven. It will save time once you get used to the new interface.

Cons: Learning curve is a bit more, especially for experienced ERA users

This works!
Reviewed by a BDC Manager February 24th
Recommended: YES
✅ Verified Rating

Pros: I have had a lot of experience with desking and finance softwares, this one is by far my favorite. It is easy to use and intuitive.

Cons: None

This is an amazing CRM!
Reviewed by Salesperson February 14th
Recommended: YES
✅ Verified Rating

Pros: Reynolds and Reynolds CRM has given us the ability to connect internally! We can tie all out Dealerships together. We also have the ability to connect to hundreds of customers.

Cons: The Day to Day can be overwhelming with this product.

I've worked on Reynolds for 30 years.
Reviewed by a Controller January 14th
Recommended: YES
✅ Verified Rating

Pros: multiple windows allow you to do multiple tasks without using more than one session.

Cons: security features are complicated and do no pull from EraAcess. Takes twice as long to give someone access to jobs in multiple places and you always seem to miss one.......

Just a matter of time before they chase all their customers away
Reviewed by a General Manager Nov 18, 2016
Recommended: NO
✅ Verified Rating

Pros: Rather bullet proof system

Cons: Where do I begin? No customer service, charge you for everything, no customization, so expensive, AND they charge your vendors (which charge you back) to access YOUR data.

Era Ignite Makes Service Advisors Slower--Huge Thumbs Down
Reviewed by a Service Associate Nov 13, 2016
Recommended: NO
✅ Verified Rating

Pros: I hear reports are better: great for the bean counters.

Cons: What was easy and fast using blue screen takes twice as long in Ignite. If you're a slow dealership, this may not be a big deal. I work in.a BUSY Toyota dealership and every second counts. This product is the sole reason I have increased my quoted wait times. Horrible design, makes me wonder if they ever consulted with a service advisor (a main user) on what is important. Slowing down my ability to take care of 30 guests a day is not appreciated. I hate this product. Think twice before buying it. Especially if you have a busy service drive. For example: 3651: I could go 31 and edit time billed to ticket as well as time paid to the tech and edit comment, all in 31 (31 meaning one labor operation). Easy efficient fast. Using keyboard strokes only (not slowed down moving hands between keyboard and mouse) Ignite: you have to bounce between keyboard and mouse. You can't edit billed labor, tech time and comments in one screen. More strokes, intermingled with mouse clicks:more time wasted

Grace Danton

Couldn't agree more. I loath this system , Reynolds definitely took a big step back. It's awful

Works great!
Reviewed by a Dealer Professional Oct 4, 2016
Recommended: YES
✅ Verified Rating

Pros: Works great and once you get use to it, its easy to use.

Cons: Hard to use at first but once you get use to it, its easy

Good product, works well
Reviewed by a Group Executive Sep 7, 2016
Recommended: YES
✅ Verified Rating

Pros: I don't have a lot to say. Their product meets our companies needs. I haven't had any problems. I would recommend Reynolds ERA DMS.

Cons:

Archaic software with old DOS-style navigation
Reviewed by Service Associate Jun 30, 2016
Recommended: NO
✅ Verified Rating

Pros: Fairly robust when properly working

Cons: Archaic software with old DOS-style navigation; interface is kludgy


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