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Ashley Mabery

Ashley Mabery Director | Retail Performance

Ashley Mabery Blog Posts

Consistent Branding is key

Consistent Branding is key

Many businesses are in the digital marketing space. However, many seem to be spinning their wheels when it comes to building up any traction with their bra…

Value of Engagement in Digital Marketing

Value of Engagement in Digital Marketing

The value of a comment, tweet or other social media response typically depends on the size of a business' network.  A larger network means more impact and…

Digital Marketing Cohesion

Digital Marketing Cohesion

Cohesion among a business' digital marketing channels is very important. Now that customers are more involved and have more tools in researching their purc…

Consumer Marketing

Consumer Marketing

In the race to have the best website with the most trafficked marketing channels and the best ROI, many businesses forget what is ultimately at the heart o…

Digital Marketers

Digital Marketers

Many feel that digital marketers have an easy job.  Just slap a call to action on a graphic, send it to Google display, post it on social media, buy some …

Familiarity and Focus - Two Reasons Why Mobile Advertising is Key

Familiarity and Focus - Two Reasons Why Mobile Advertising is Key

It’s no secret that a majority of customers now browse and shop on their mobile devices.  While many businesses have mobile ads running, there are some …

No One Reads, They Digitally Skim

No One Reads, They Digitally Skim

With all the focus on the tactic of creating new content, many websites are starting to see real gains in SEO ranking.  However, this may come at a cost o…

High Cost-Per-Click

High Cost-Per-Click

In the pay-per-click world, value is derived from how inexpensively a lead can be acquired.  Many times, a low cost-per-click combined with a high convers…

SEM Auction Insights - Understanding Relevance

SEM Auction Insights - Understanding Relevance

Dealers often have questions about SEM campaigns they are running.  Rightfully so, as SEM doesn't come cheaply, and unlike a newspaper ad or mailer, paid …

Vehicle Specials Pages - Basic Tips

Vehicle Specials Pages - Basic Tips

Vehicle specials and sales have long been a means of driving traffic into a dealership.  Before the days of the internet, a blowout special in a newspaper…

Adult Social Media Usage 2015

Adult Social Media Usage 2015

A recent article by Pew Research Center* has shed some light on current social media usage among adults.  Overall, more than 50% of adults are on social m…

Mobile friendly websites and Google

Mobile friendly websites and Google

A constant mantra of digital marketing is “mobile-friendly".  The reason is quite simple - a majority of users access the web via a smartphone or ta…

As Hispanics buy more cars, stores add videos in Spanish

As Hispanics buy more cars, stores add videos in Spanish

David Barkholz originally wrote this article for www.Autonews.com and I wanted to repost it here. Eighteen months ago, Coast Nissan in San Luis Obispo, C…

Women Car Shoppers

Women Car Shoppers

Women-Drivers.com recently released their 2015 US Women’s Car Dealership Report which contains the findings of their survey of over 3,450 women regarding…

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