The automotive industry is changing drastically with changing family dynamic in America. Gone are the days when male auto buyers would dominate the market. Now, female buyers are at the front rows, taking the automotive market to a new direction. However, auto marketers who follow traditional marketing strategy are missing out on the fact that women car buyers have been consistently on rise. According to a report, women havestrong involvement in car buying decision- with 45% of all new vehicles are purchased by women alone.  Women have been in driver’s seat for a long time now and they make up to 51% of all Auto Intenders on Facebook in the US- this covers buying major vehicle categories including SUVs.

Automotive marketers now have many online tools that will help them assess their market in much better and precise way. Latest online marketing strategy is data-driven and consumer focused. With such process in hand, it’s time to take complete advantage of market retargeting.

Know that women shop in different way:

Before you target women customers, know that they have different taste and way of marketing than that of men. They take more time in building their trust on brands. From scrutinizing the features to finding true economical value, women consumers are more thoughtful while buying cars.

When female buyers are addressed rightly, they can become brand evangelistson social media channels. Create engaging content on social channels so that they can better relate to your brand. Auto dealers must know how to craft positive buying experience for women. Careful selection of online content can engage targeted women buyers throughout their buying cycle.

Deploying separate online marketing strategy:

Understanding consumer behavior is important. Marketing strategy designed separately in accordance of gender has always proved to be productive. When it comes to women car buyers, marketers need to consider high-funnel messaging approach because women take more time and consider complex purchasing points before they finally invest on a car.Eyeing on competitor’s sale strategy can help you come up with new sales strategy.

Smart use of automation:

Marketing automation is on the rise and moreautomotive dealerships are using online marketing in different ways. They are using data-driven marketing automation system to engage more women for increased conversion.They know when and how their women buyers are using their social media content.Using marketing automation engages women at the right moment in the buying cycle with personalized messages. The message is created based onthe specific buyer’s interest and researching intent.

The bottom line:

According to a survey done by Dealer Marketing Magazine, women car buyers are more likely to remain loyal customers than men. Therefore, it is important to maintain consistent communication with them even after they purchase a vehicle.  To generate more loyal auto dealer leads, you need to keep in mind that the purchase is not the end of the buying process, rather a new beginning of a new conversion prospect.  To learn more, please visit – www.autoleadpro.com

The concept of Word of Mouth Marketing (WOMM) has been around the marketing industry for ages. According to a Nielsen studies more than 92% customers prefer buying from recommendations given by their peers than advertisement. While every marketer knows that WOMM has great power to drive sales, very few focus on mastering the art of generating positive WOMM for their service. Automotive industry is no exception in generating more auto leads through recommendations.

Whether the dealer is planning to generate new car leads or planning to buy leads from us, there are few aspects that need to be focused. Let’s take a look-

Every dealer needs to be active in finding more and more new leads. To discover the prospective lead sources, you need to sit with your team and discuss. Once you’ve chalked out the plan, the next step is setting a marketing plan. An effective marketing plan begins with identifying customer base. Whether you want to target more special finance auto leads or fresh new car leads, the marketing plan should be different for both.

At Auto Lead Pro we offer our clients with comprehensive lead generation process that includes advance lead verification system, Direct Connect. This system allows you to filter out cold leads. We believe that wasting time, money and labor on low quality leads, isn’t worth the effort. Our innovative system helps you overcome the hindrance to connect with quality leads. You will get to connect with application on real-time looking to purchase cars. After we generate a lead, we pass it through ourverification system to help you receive qualified applicants. Once the verification is done, we connect dealers with the live applicants to schedule an appointment.

What is the benefit of Direct Connect?

• It eliminates low quality leads.
• Saves time and effort.
• Increases chance of conversion.
• Increases appointments and show rate.

Many dealers these days are looking for new ways to grab more leads. Online marketing is one of the effective ways to generate quality leads. While some businesses are using it for posting images, others follow some serious social media strategy. With intuitive ad programs on social media channels, auto dealers can reach their audience. Facebook has launched retargetingads for auto dealerships to set a more actionable strategy. This dynamic customized ad setting allows advertisers to add more images of products including makes and models, year, pricing, feature, mileage and much more.It’s a refined form of marketing, giving dealers more access to customization and lead generation.

Want to generate more leads from your dealership?

Generating a steady flow of leads has always beenchallengingin any industry. But generating leads in automotive industry is much more difficult. Since vehicles are a pricy possession, dealers cannot enjoy the luxury of expecting the repeated customer. However, predictive lead generation and quality assessor tools help dealership secure potential leads and increase chance of conversion. If you want to target subprime auto leads or leads with standard credit records, we customize marketing strategy based on our client’s need.  To know more please visit- https://www.autoleadpro.com/

Millennials are considered to be the main driving force of technology. Even though they are thought to be less responsible with nonchalant attitude, they have the power to drive business growth-because they are smart and the most connected generation in modern era. When it comes to their role in automotive industry, they can give you the hardest challenge in negotiation. Don’t forget that they are the real next generation buyers with extensive knowledge in diverse domain.

This next generation buyers have special interest in affordable, sleek, smart and environmentally friendly vehicles. And just like how they’re waiting for the time to move to their own space, they are also planning to buy cars. Selling vehicles to the Millennials can bring good prospects to your dealership. And not to forget, they can also be counted as subprime auto leads, considering their limited credit limit.  However, the selling begins with the understanding of what the generation wants. When setting a selling strategy for Millennials, you need to keep these three points in mind.

Honest selling is the key to earn their trust:

More than 85% Millennials know what they want before they step into your dealership. They research online- they read reviews, specifications and ratings. So there’s a high chance that they know just as much as you probably know about the vehicle. You cannot stick to stereotype force selling tactics with them. Aggressive hard selling tactics will simply drive them away and they won’t take a second to spread negative word-of-mouth about your marketing strategy and post poor reviews online. Open-ended conversation will give you enough exposure to their needs so that you can directly ponder over and come up with offerings that suit to their requirements.

They need high tech stuff:

Millennials are super tech-savvy. They can’t stay a second apart from technology. They don’t just want it, they need it. While selling vehicles to them make sure you’re offering them to choose from options that are well-equipped with the latest technologies. Because they don’t need vehicles for mere transportation- they need to remain connected to the internet even when they are travelling, they need special smart technologies to make their life easier. As a dealer, highlight the special features of the car that will attract them to invest.

The selling techniques start from their mobile phone:

Millennials spend most of their time on their phone. Whether they’re studying or planning for a startup venture, their smartphone is their lifeline. So while setting marketing strategy, make sure it aligns with mobile marketing techniques. Keep a mobile-first approach that enables them quick-access to your dealership. Hence, keep a mobile-friendly website which is optimized to their favored device.

When it comes to targeting Millennials for auto finance leads  make sure quality of products and marketing approach are designed after their specific requirements. For more suggestion about generating more auto leads, please connect with us at- https://www.autoleadpro.com/

During summer, most people are into holiday spree. Everyone waits for this laid-back season to let loose to the summer parties and beach vacation. So what happens on the summer months to car dealerships? Well, this time may seem little dormant as most people remain in holiday mood and they are less likely to invest in big-ticket products. However, potential customers are always into positive state in terms of making purchase. Now, as a dealership it’s your job to get hold of them with right strategy.

If you want to run your auto dealership successfully, you should never consider any season as an off-season for your business. Take advantage of every time to increase your close ratio from maximum auto leads. As your reliable auto lead generation company, we would like t o suggest some smart digital marketing strategy that will help your auto dealership grab most business opportunities in this season. Let’s take a look-

Get involved into social communities:

Connecting with customers through social media channels is not a new thing and we have talked about its importance on our previous posts. However, we would like to bring forth a different strategy for building social connection with customers. Apart from Facebook Ad campaign that allows you to find targeted potential audience in am measured and scalable way, you can also connect with your audience through social media communities. Join in the communities with car aficionados.Try to build personalized connection with every individual, post branding messages, discount offers and solutions to the buyers with poor credit limits so that you can also get chance to bag more sub-prime auto leads from there.

Create summer themed video for social promotions:

 Summer is all about fun, frolic and time for relaxing. When you create ads that simulate the freshness and feelings of summer vibes, attracts more attentions of customers. Post creative graphical presentation on different social media channels such as YouTube, Facebook and Twitter to create more awareness among customers who would be busy spending more time on those platforms in the holidays.

Giveaway discounts:

Giveaways are always special to every customer. Freebies, coolers, special hampers, bottles, discount cards etc can be some great options to lure people into your dealership. You can also host summer events at your dealership. But how can you let your people know about that? And how will you attract bunch of potential customers to your doorstep? Use your social media platforms to air your promotional events.

 Connect with us:

As a leading auto lead generation company, we focus on generating fresh and potential leads for auto dealership. Our process is backed not only by experienced lead generalists but also updated service like Direct Connect Live Transfer that helps dealerships connect with live applicants enquiring for vehicles. This process includes verifying lead quality and then transferring quality potential leads to the dealership. We don’t provide old leads. Fresh and verified potential hot auto leads are served to our clients. Stay connected with AutoLead Pro to know more about marketing strategies.

These days people have more options in searching what they need than they ever had few years back. Things are changing. So when it comes to car shopping, people can research online for cars that they can buy with their specific credit scores. This is why it’s very difficult to get your clients to bring at the door of your dealership. Today, when customers actually visit your showrooms, they already know about the vehicle. And while your sales representative may shed light on financing options, there are few things that a dealership should take into account to make sure your potential buyers enjoy a welcoming and comfortable environment.

Hospitality and little refreshments:

When we’re saying refreshments, it’s not always that you need to offer a full buffet of food- but keeping a small bowl of candy or offering coffee or some complementary soft drinks will do great. This simple hospitality will let them feel relaxed, while they can take their time to take a tour around your store. Moreover, offering these things can make all the difference for your clients to feel like a home away-from-home.

Setting right climate:

Keep the climate inside your showroom comfortable. Make sure that your air conditioning system is working properly in winter months. Nothing will drive your customers out like a chilled showroom. It’s important to set the right temperature also in the warmer months so that you can ensure them some relief from the scorching heat of summer.

Handling client queries with care:

You may have earned a lot of auto leads from online as well as from offline. Each lead can be different in terms of their credit record or by choice of vehicles. When you involve into the process of transforming leads into conversion, make sure you provide them the comprehensive picture of your inventory and other things. Guide your visitors carefully to each step of the purchase cycle. If you receive subprime auto leads, make sure you guide them with the right set of financing options including the rate of interest, down payment and so on.

Giving clients the space and respect:

No shopper would like to be followed constantly by the sales representative during their visit to the showroom. When a customer visits your dealership, you need to engage them into the purchase cycle, but it’s important to give them a personal space and time to decide.

Be punctual:

Online auto finance leads don’t stay for long in the queue, unless you respond quickly. As soon as you receive the list of leads, your sales representative should call them back immediately. At Auto Lead Pro, it offers verified lead screening process that only ensures qualified auto leads. So when you receive the list you need to call back right away as it increases the chances of getting your applicants fall into the conversion cycle.

So now as your know how to deal with your clients and online auto leads, what are you waiting for? More leads? Then please get in touch with Auto Lead Pro

The traditional process of car advertisement has always been through Television and Newspaper. Now, things have changed. More people are accessing to car information online before deciding to purchase one. Car dealers are now investing more time on social media promotions. Some recent studies have showed that almost 70% of car buyers believe that internet research, including social media channels and review sites are much helpful when selecting a car lender for auto financing and car dealers.

People searching for car dealers are also actively using Facebook and this is why it is a potential platform to grab more leads.

Why Use Facebook for your car dealership?

With almost 90% users logging in to Facebook, it won’t be exaggerated to say that your real consumers are there.  It is one of the most effective social media platforms for auto dealers.

Hence, if you’re not using Facebook for your car dealership, you’re losing out on massive auto leads that can transform into sales.

In this post, you will learn 3 Facebook marketing strategies that will help you bag more leads for your car dealership.

Facebook Marketplace:

As the term suggests it’s an open market place where both the sellers and buyers can meet for the sole purpose of buying and selling items ranging from TV, clothes, cars to real estate. When you post your advertisements, interested people can contact you through Facebook Messenger.

You can enlist your automotive brands for free. You can post cars and other details based on the region you want to target and choose category to get your items more specified to the search intent. Your prospective buyers can find your cars based on price, mileage and location. You can keep track of your past and current transaction report on Items section.

Facebook lead Ads:

Getting your hands on quality leads from your own website could be challenging and time-taking. Using Facebook lead Ads will help you generate lots of subprime auto leads. Facebook Lead Ads offers prefilled forms where the users need to share their information such as emails, name, age, phone number etc. Auto dealers can use this information to proceed to the next step of a purchase cycle. This process also reduces bounce rate from the dealer’s website as the users don’t need to switch to the website to fill up the form. It’s an amazing way to get real leads for your automotive business.

Facebook Community:

Your potential buyers are mostly active on Facebook. The best place to get in touch with them is joining in relevant Facebook communities where you can connect with the prospects and sell more cars. There are thousands of Facebook pages and all you just need to do is to find the right group for your business. Conduct proper research to find out the page relevant to your business location and category. Post images and brand stories including discounts, price and other details to get your group members see them and respond.

Conclusion:

Facebook can be your best friend in sourcing out more potential leads. However, an auto lead generation company like Auto Lead Pro knows how to set the right strategy to target more specifically on Facebook. In order to generate more auto finance leads for your dealership business, visit- https://www.autoleadpro.com/

Are you hesitant to work with auto lead generation company? Mind you that, more often than not these service providers are considered wrong with many misconceptions. However, if you also believe the same way, you’re keeping your business from generating more leads. Lead generation companies have developed with the sole intention to source out leads from the people having genuine interest to purchase the product. But over the times, few surveys have come up with the fact that many car dealership businesses seems little iffy relying on the auto lead generation companies which is actually causing them low ROI.

Let’s take a look at the 4 popular myths about auto lead generation services-

Myth 1:

Auto lead generation company sells same leads

• Fact: An auto finance leads generation company always focuses on selling every single lead that they receive every day. But in reality the number of daily lead counts can decrease or increase based on the quality. A professional company will always strive to find out the credible leads that will actually turn into sales and they will not, definitely, ruin their reputation by providing same leads time and again.   

Myth 2:

They do not screen the lead flow properly

• Fact: Companies believe that auto lead generation companies often mislead them by giving away repeated leads on a long interval. This is not the case for the lead agencies that work on strict ethics. They understand that it will make the dealers call the same clients and after a certain time it won’t be hard to find the loophole. At Auto Lead pro, they use Direct Connect Live Transfer Service tool to verify quality leads (special finance auto leads or leads from good credit record holder) from weak ones. This process ensures their clients get to know the real people who are really interested in purchasing cars.

Myth 3:

More leads, more sales:

• Fact:  many people believe that generating more leads is earning more money. But this isn’t always the case. Chances are that half of the leads are not as potential as it can convert into a sale.  Striving to get hold of quality leads make the difference. However, it is time consuming and requires proper marketing channels to pass through. An auto lead generating company sets the goal in finding quality leads aligning with other marketing and sales propositions required to meet the target.

Myth 4:

Search Engine Optimization (SEO) is the only process of lead generation

• Fact: SEO is undeniably very helpful in generating leads online, but this is not the only process. There are many other ways that come together to form a solid digital marketing strategy. When you want to generate leads online, you should follow 360⁰ digital  marketing process that should consist of PPC (Pay Per Click), social media marketing, Email marketing, Blogging and to name a few. You cannot rely only on SEO alone to meet your expectation. Incorporating complete strategy can assure you with significant increment in the sales growth.

Auto lead generation is a vital aspect to find special auto finance leads along with other high cost leads to help your business grow fro. A well-channelized professional company can help you achieve more ROI without costing your earth. To know more about them contact here.

Here’s the fact - potential buyers will not walk into your showroom to meet your monthly sales target. You need to achieve them. This is where the car lead sites have been playing their pivotal role.  Usually, the auto lead generation sites deliver the highest quality of leads within the minimum timeframe.

However, it is also important to mention here; all leads are neither effective nor all lead generation sites can deliver effective leads. The dealership needs to make an informed decision and careful choice when it comes to the point of selecting the car lead provider

Don’t just select any auto dealership lead provider. Instead take a look at a few basic criteria for selecting effecting car lead sites-

What’s the cost of the leads?

This is in an important aspect to factor in when hiring auto lead generator. Although no car leads site will provide their service free of cost however a transparent and reputed lead provider will offer you a ‘contract-free’ lead service. As a dealer, you should have the ultimate say in terminating the service at any time with a simple phone call to their customer service department.

How many leads do they generate monthly?

It depends on the experience and expertise of the professional car lead provider. A professional car lead provider will be able to give you a clear idea of the number of prospects, which they can generate.

What’s their ratio of inactive Vs exclusive car leads?

The effectiveness of the lead provider lies in the ratio of inactive Vs., exclusive leads, which they provide. As a responsible business owner you should only go with a professional lead provider that offers exclusive and verified car leads or else it would be a complete wastage of your hard earned dollars.

Here at AutoLead Pro, our mission is to offer our customers the strongest special finance lead program in the industry.

We work hand-in-hand with dealerships to help increase ROI. Through our verification process and Direct Connect live transfer service, our team ensures more applicants enter your dealership and buy more cars.

If you are looking for a special finance company that will go the extra mile to ensure success, then look no further than AutoLead Pro!