Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry Moore, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers.

Brian has inspected the video optimization tools, products, and strategy offered by CAR-MERCIAL and highly recommends that members of this community attend this webinar.

If you would like to attend, register by following this link:

https://www1.gotomeeting.com/register/891216777

About CAR-MERCIAL

CAR-MERCIAL helps automotive dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. CAR-MERCIAL delivers proven strategies to increase traffic, sales and service business through video search engine strategies.

CAR-MERCIAL’s proven system combines the power of television's sight, sound and motion with the power of search engines' ability to speak directly to consumers who want to buy or service a vehicle now. CAR-MERCIAL is the first company in the world to specialize in the optimization of online TV ads that attract more traffic for less cost than traditional advertising and paid search engine marketing.

Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry Moore, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers.

Brian has inspected the video optimization tools, products, and strategy offered by CAR-MERCIAL and highly recommends that members of this community attend this webinar.

If you would like to attend, register by following this link:

https://www1.gotomeeting.com/register/891216777

About CAR-MERCIAL

CAR-MERCIAL helps automotive dealerships implement digital marketing campaigns to attract, sell and service more customers profitably. CAR-MERCIAL delivers proven strategies to increase traffic, sales and service business through video search engine strategies.

CAR-MERCIAL’s proven system combines the power of television's sight, sound and motion with the power of search engines' ability to speak directly to consumers who want to buy or service a vehicle now. CAR-MERCIAL is the first company in the world to specialize in the optimization of online TV ads that attract more traffic for less cost than traditional advertising and paid search engine marketing.

In a continuing effort to make Google Places a very important part of online business marketing and advertising, Google is rolling out Google Boost in select markets. If your business is in any one of these cities, you can start testing Google Boost:

• San Francisco, CA
• Houston, TX
• San Jose, CA
• Seattle, WA
• Wichita, KS
• Charlottesville, VA
• Atlanta, GA
• Chapel Hill, NC
• Orlando, FL
• Washington D.C.
• Boston, MA
• Cross Plains, TX
• Portland, ME

Google Boost and Google Places

Google Boost is a pay-per-click advertising option to showcase your Google Places listing. One of the main reasons why you would want to use Google Boost is to highlight your outstanding customer review counts.

For example, Acton Toyota in Massachusetts has over 1,000 Google reviews. If they participated in Google Boost, they could bring their Google Places listing and reviews front and center. Here is an example Google Boost ad:

The important points to remember is that if you are going to use Google Boost, you better have a strong Internet Reputation Management process in place. Secondly, you can see that by using Google Tags ($25 a monthly) you can add the yellow marker and message to your Boost ad.

One of the other factors to consider when using Google Boost is the have another set of eyes look at your Google Places listing. It should fully leverage all the marketing tools that Places offers business owners.

For example, you can load up to four videos on Google Places and I recommend  that three of them be customer testimonial videos. Business owners should create one “welcome” video that outlines the advantages and benefits of doing business with your company.

Where Do Google Boost Ads Appear?

The Google Boost ads will appear in the normal places that Adwords ad would show but keep in mind that the landing page can be EITHER your business Google Places listing or your website. Also notice that the current number of reviews will be showing in the ad.

There are so many ways that this can be leverages but it has to start with inspecting that your Google Places listing is correct and fully completed. Second, you need to inspect the reviews that have been written about your company and to implement a strong reputation management process.

If you need help with creating a strong Internet Reputation Management process or if you have more questions about Boost, start the dialogue here.

Brian

Brian Pasch, CEO

PCG Digital Marketing

http://twitter.com/automotiveseo

In a continuing effort to make Google Places a very important part of online business marketing and advertising, Google is rolling out Google Boost in select markets. If your business is in any one of these cities, you can start testing Google Boost:

• San Francisco, CA
• Houston, TX
• San Jose, CA
• Seattle, WA
• Wichita, KS
• Charlottesville, VA
• Atlanta, GA
• Chapel Hill, NC
• Orlando, FL
• Washington D.C.
• Boston, MA
• Cross Plains, TX
• Portland, ME

Google Boost and Google Places

Google Boost is a pay-per-click advertising option to showcase your Google Places listing. One of the main reasons why you would want to use Google Boost is to highlight your outstanding customer review counts.

For example, Acton Toyota in Massachusetts has over 1,000 Google reviews. If they participated in Google Boost, they could bring their Google Places listing and reviews front and center. Here is an example Google Boost ad:

The important points to remember is that if you are going to use Google Boost, you better have a strong Internet Reputation Management process in place. Secondly, you can see that by using Google Tags ($25 a monthly) you can add the yellow marker and message to your Boost ad.

One of the other factors to consider when using Google Boost is the have another set of eyes look at your Google Places listing. It should fully leverage all the marketing tools that Places offers business owners.

For example, you can load up to four videos on Google Places and I recommend  that three of them be customer testimonial videos. Business owners should create one “welcome” video that outlines the advantages and benefits of doing business with your company.

Where Do Google Boost Ads Appear?

The Google Boost ads will appear in the normal places that Adwords ad would show but keep in mind that the landing page can be EITHER your business Google Places listing or your website. Also notice that the current number of reviews will be showing in the ad.

There are so many ways that this can be leverages but it has to start with inspecting that your Google Places listing is correct and fully completed. Second, you need to inspect the reviews that have been written about your company and to implement a strong reputation management process.

If you need help with creating a strong Internet Reputation Management process or if you have more questions about Boost, start the dialogue here.

Brian

Brian Pasch, CEO

PCG Digital Marketing

http://twitter.com/automotiveseo

I'm heading out in a few weeks to record a series of educational videos covering different aspects of automotive digital marketing, search engine optimization, reputation management, car dealer microsites, and social media integration.

I would love to get input from the DrivingSales community on the topics that you would like to see filmed.  The videos will be approximately 10-15 minutes in length so they are laser focused on one topic.  More complicated topics would be broken out into parts 1,2,3, etc.

Since September I have been mentoring 100 car dealers in the Automotive SEO Study and one of the most popular comments that I receive is that members of the study love to go back and reply the videos of the live webinars.  Some have commented that they play them back multiple times to catch all the details from our lessons. 

Automotive Training Videos

That is what makes video training so effective; you can repeat the videos until you get the subject matter integrated into dealership process.  With that in mind, I would love for you to make some suggestions.  In order to guide your thoughts and suggestions, here are a couple of planned videos segments:

Google Places

1. Introduction to Google Places
2. Completing Your Business Profile
3. Optimizing Your Business Profile
4. Understanding Google Places Analytics
5. Monitor Consumer Reviews

Search Engine Optimization

1. Introduction to SEO
2. How The Search Engines Work
3. Domain Name Purchasing Strategies
4. Microsite Publishing Strategies
5. Link Building Strategies
6. Creating Optimized Content Pages
7. Content Publishing Strategies

You get the idea.  With larger topics you need to break the videos into segments.  So share your creativity and if you have a "wish list" for great educational video content that you can use in your dealership to train your staff or a refresher course for yourself, make some suggestions.

I'll use the feedback from DrivingSales.com members to guide my video segments that I film this month and also in the coming months.

Brian

Brian Pasch, CEO
PCG Digital Marketing

http://www.pcgdigitalmarketing.com 
http://twitter.com/automotiveseo
http://facebook.com/pcgdigitalmarketing

P.S. Don't forget to join me in Napa for our Digital Marketing Strategies Conference on February 1-3rd, 2011 just prior to the NADA Convention in San Francisco.

I'm heading out in a few weeks to record a series of educational videos covering different aspects of automotive digital marketing, search engine optimization, reputation management, car dealer microsites, and social media integration.

I would love to get input from the DrivingSales community on the topics that you would like to see filmed.  The videos will be approximately 10-15 minutes in length so they are laser focused on one topic.  More complicated topics would be broken out into parts 1,2,3, etc.

Since September I have been mentoring 100 car dealers in the Automotive SEO Study and one of the most popular comments that I receive is that members of the study love to go back and reply the videos of the live webinars.  Some have commented that they play them back multiple times to catch all the details from our lessons. 

Automotive Training Videos

That is what makes video training so effective; you can repeat the videos until you get the subject matter integrated into dealership process.  With that in mind, I would love for you to make some suggestions.  In order to guide your thoughts and suggestions, here are a couple of planned videos segments:

Google Places

1. Introduction to Google Places
2. Completing Your Business Profile
3. Optimizing Your Business Profile
4. Understanding Google Places Analytics
5. Monitor Consumer Reviews

Search Engine Optimization

1. Introduction to SEO
2. How The Search Engines Work
3. Domain Name Purchasing Strategies
4. Microsite Publishing Strategies
5. Link Building Strategies
6. Creating Optimized Content Pages
7. Content Publishing Strategies

You get the idea.  With larger topics you need to break the videos into segments.  So share your creativity and if you have a "wish list" for great educational video content that you can use in your dealership to train your staff or a refresher course for yourself, make some suggestions.

I'll use the feedback from DrivingSales.com members to guide my video segments that I film this month and also in the coming months.

Brian

Brian Pasch, CEO
PCG Digital Marketing

http://www.pcgdigitalmarketing.com 
http://twitter.com/automotiveseo
http://facebook.com/pcgdigitalmarketing

P.S. Don't forget to join me in Napa for our Digital Marketing Strategies Conference on February 1-3rd, 2011 just prior to the NADA Convention in San Francisco.

PCG is hosting an industry conference in the Napa Valley on February 1-3, 2011 which is conveniently timed to precede the 2011 NADA Convention.  The workshop leaders and speakers are all working with a common goal: help dealers create a powerful digital marketing strategy for 2011.

The process of crrafting your 2011 Digital Marketing Strategy should be starting now. I was wondering how many DrivingSales.com members have a written digital marketing strategy for 2011.   If you have one, consider sharing it with this community.

You may be asking, what should this strategy look like?  For starters, it should list all your current expenses for digital and traditional advertising. 

Next to each item you should be indicating how you will be measuring, inspecting, and adjusting that investment for a better return.  For many dealers, some of these expenses have been on auto-pilot for years.

Then you should be listing new strategies that have not yet been tested.  These items should have estimated budgets and details on how success will be measured.  Some newer ideas may include:

• Facebook Advertising
• Facebook Marketplace
• Digital Radio Stations like Pandora
• Google Places Sponsored Ads
• Content and Inventory Snydication
• Craigslist
• Video Optimization
• Microsites

Then a discussion can start about funding new strategies and eliminating investments that no longer have a strong ROI.  The most important part of this process is to make sure that all spending has a purpose and a strategy.  Paying for something because your competitor is using the "shiny object" is not a strategy.

There are many more details to outlining your 2011 Digital Marketing Strategy. I invite you to start the dialogue here on this post.  What questions do you have that industry peers can answer?  What is working well for you that you can share openly to help the members of this community?

Let's get the conversation stated.

2011 Digital Marketing Strategies Conference

Also, if you would like to collaborate with some of the brighest minds in digital marketing, look into attending the conference. Details on the conference can be found at:  http://www.digitalmarketingstrategies.org

Workshop leaders include Alex Snyder, Gary May, Glenn Pasch, Brian Pasch, Matt Murray, and Christine Rochelle.  Speakers include Sean Wolfington, Jared Hamilton, and JD Rucker.

The conference ends on Friday February 4th and attendees will be taken to San Francisco on Friday morning to the Convention Center  so they won't miss a single event.

PCG is hosting an industry conference in the Napa Valley on February 1-3, 2011 which is conveniently timed to precede the 2011 NADA Convention.  The workshop leaders and speakers are all working with a common goal: help dealers create a powerful digital marketing strategy for 2011.

The process of crrafting your 2011 Digital Marketing Strategy should be starting now. I was wondering how many DrivingSales.com members have a written digital marketing strategy for 2011.   If you have one, consider sharing it with this community.

You may be asking, what should this strategy look like?  For starters, it should list all your current expenses for digital and traditional advertising. 

Next to each item you should be indicating how you will be measuring, inspecting, and adjusting that investment for a better return.  For many dealers, some of these expenses have been on auto-pilot for years.

Then you should be listing new strategies that have not yet been tested.  These items should have estimated budgets and details on how success will be measured.  Some newer ideas may include:

• Facebook Advertising
• Facebook Marketplace
• Digital Radio Stations like Pandora
• Google Places Sponsored Ads
• Content and Inventory Snydication
• Craigslist
• Video Optimization
• Microsites

Then a discussion can start about funding new strategies and eliminating investments that no longer have a strong ROI.  The most important part of this process is to make sure that all spending has a purpose and a strategy.  Paying for something because your competitor is using the "shiny object" is not a strategy.

There are many more details to outlining your 2011 Digital Marketing Strategy. I invite you to start the dialogue here on this post.  What questions do you have that industry peers can answer?  What is working well for you that you can share openly to help the members of this community?

Let's get the conversation stated.

2011 Digital Marketing Strategies Conference

Also, if you would like to collaborate with some of the brighest minds in digital marketing, look into attending the conference. Details on the conference can be found at:  http://www.digitalmarketingstrategies.org

Workshop leaders include Alex Snyder, Gary May, Glenn Pasch, Brian Pasch, Matt Murray, and Christine Rochelle.  Speakers include Sean Wolfington, Jared Hamilton, and JD Rucker.

The conference ends on Friday February 4th and attendees will be taken to San Francisco on Friday morning to the Convention Center  so they won't miss a single event.

I'm not sure what changes are happening behind the scenes at Google, but I received two frantic emails today from clients that saw their review counts practically disappear. Honda Cars of Bellevue had a total of 42 reviews showing on Google Places last week, and this is how things look today:



Acton Toyota last week had over 1,000 reviews last week and this is what their Google Places listing looks like today, November 8, 2010:

Is anyone else seeing their Google Places review counts dropping? It looks like there is a bug in their system that is going to be hurting many businesses.

I'm not sure what changes are happening behind the scenes at Google, but I received two frantic emails today from clients that saw their review counts practically disappear. Honda Cars of Bellevue had a total of 42 reviews showing on Google Places last week, and this is how things look today:



Acton Toyota last week had over 1,000 reviews last week and this is what their Google Places listing looks like today, November 8, 2010:

Is anyone else seeing their Google Places review counts dropping? It looks like there is a bug in their system that is going to be hurting many businesses.