In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.

As always, you can make sure that you never miss a moment of the KPI Cafe by subscribing today:  http://bit.ly/2lAyOMK

—— Topics Covered ——

A Breakdown of Quality Score and Its Impact (1:37)

A Dive into Clickshare (4:10)

Recommendations for Questions and Tools to Hold PPC Vendor Accountable (8:54)

How to Build a PPC Budget (10:10)

Expectations Dealers Can Set (13:47)

Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.

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If you would like any materials mentioned in this episode, please reach out to Dane at dane@reunionmarketing.com.

—— Topics Covered ——

What is the RELEASE Model? (2:37)

What Would You Say to Someone in Crisis? (7:38)

How Can People Access Crisis Mitigation Materials? (9:53)

Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.

—— Topics Covered ——

The Big Picture of Market Competition (0:50)

High-Level Most Important Pieces of Content Marketing (5:26)

How Do You Approach On-Page SEO? (7:00)

Let's Talk Google My Business (8:40)

What are the Expectations That Dealers Can Set? (13:20)

In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.

As always, don't forget to subscribe and never miss an insight:  http://bit.ly/2lAyOMK

Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.

As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability to deliver content: http://bit.ly/2lAyOMK

—— Topics Covered ——

Disclaimer (0:00 - 0:15)

Opening Comments: (0:16)

Introduction of Marriage and Family Therapist Kit Nowell (1:30)

Tips to Cope with Times of Uncertainty (2:27)

Additional Mental De-escalation Techniques: Grounding, Expelling Energy (10:16)

Means of Receiving Therapeutic Support During Quarantine (15:10)

"All content provided in these videos, publications, and interviews were created for informational purposes only and not for the purpose of rendering medical advice. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you read or viewed as part of this content. If you think you may have a medical emergency, call your doctor, go to the emergency department, or call 911 immediately. Reunion Marketing, Inc. does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be mentioned in this content. Reliance on any information provided by Reunion Marketing, Inc., its employees, presenters, interviewees, or medical professionals presenting content for publication is solely at your own risk."

In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.

As always, you can make sure that you never miss an insight by becoming on of our valued subscribers: http://bit.ly/2lAyOMK

—— Topics Include ——
A Dealer's Marketing Budget Formula (1:00)
What Should Dealer's Be Monitoring on Their Website? (3:31)
Why Invest in SEO? (5:35)
If SEO Addresses Consumer Search, Why Invest in SEM? (6:58)
Why Invest in Stimulus Channels, Like Social Media? (9:12)
How Do You Start and Build Out Your Budget? (12:20)

To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.

If you haven't yet, be sure to subscribe: http://bit.ly/2lAyOMK

—— Topics Covered ——

How Did the Great Recession Affect New and Used Car Sales? (2:29)

Lessons Learned from the Great Recession That Apply Today? (6:53)

What Are Shopping Trends That We Are Seeing?Now? (9:42)

How Does the Approach to Budgeting Change Out of the Recession? (13:30)

Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.

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—— Topics Covered ——

What Should a Modern BDC Do Once a Lead Comes In (0:55)

How Should the Process Look in the Dealership? (1:42)

What Do BDC Managers Need to be Ready for in 2020? (4:00)

In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.

And to be sure you never miss an insight, you can subscribe here: http://bit.ly/2lAyOMK

—— Topics Covered ——

How to Get Buy-In from Your Team (0:44)

"What's the motivation?" (3:00)

What Can You Do - Not Simply Say - to Show Your Staff You Care? (3:50)

Where's the Balance of Communicating Community Involvement? (6:10)

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.

If you haven't yet, you can subscribe here: http://bit.ly/2lAyOMK

—— Topics Covered ——

Background of Paige Donnelly (0:20)

Connecting Digital Marketing to Infotainment (0:54)

How Does Infotainment Tie into the Test Drive? (1:23)

How Does Infotainment Tie into Customer Retention? (2:22)

What are a Dealer’s First Few Steps to Capitalize on Infotainment Benefits? (4:08)

How to Contact Paige (4:49)