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Dave Erickson

Dave Erickson Internet Sales Director

Dave Erickson Blog Posts

New Facebook Feature Allows you to Post On a Customers Wall

New Facebook Feature Allows you to Post On a Customers Wall

  On Saturday I started to use the new FB feature that allows you to basically switch modes and log in as the dealer. Taking it one step further, …

Stan, Your Biggest Fan

Stan, Your Biggest Fan

  Many of you are aware of the Automotive SEO Study conducted by PCG Digital Marketing. If not, it's a place where SEO Animals are being bo…

Quid pro quo your discount

Quid pro quo your discount

Pretty much every other sales book out there mentions "Quid pro quo" (from the Latin meaning "something fo something"). I've re…

Death of a Finance Man

Death of a Finance Man

Our finance guy pours out of his sales office, hands down by his sides as if defeated in horrific ways we'd never want to know about. He looks like h…

Oh Snaps!! My Rep and Facebook Places

Oh Snaps!! My Rep and Facebook Places

I've been using Facebook places for about 11 hours now. This morning I woke up and several of my friends are also using the app. I can see where…

What I heard on every Interview for position of Internet Manager

What I heard on every Interview for position of Internet Manager

    I recently went on a series of job interviews for the position of Internet Manager,  and I'd like to address the number-one c…

  I'll take the Reputation!  Why? The more negative reviews a dealer has the worse their closing and conversion ratios…

    I’m late to work already and I’d rather sit here and drink coffee and perhaps go to the beach today and I can’t imagi…

I'm going to try to write this in 10 minutes as I still have to shower and get to work as I have a customer who will be waiting for me when the doors…

  The other morning I was walking my dogs. I live on the main street right below the Hollywood sign. If you’re a tourist and you’re lo…

“Hey, did you see that review?” The question moved about he showroom and through offices and even leaped over different departments and surel…

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