UPDATE: General Motors will present Crown Buick GMC with individual brand awards at its official awards ceremony scheduled for late May/early June 2017. 

Crown Buick GMC earned the GM Mark of Excellence Award for its exceptional performance in key operation indicators including Essential Brand Elements, Customer Satisfaction, Retail Sales, Dealer Maintenance, and 2016 GM Retail Sales Objectives. This is fourth consecutive time that the award-winning dealer has received individual accolades for Buick and GMC from the automotive manufacturer.

April 3, 2017 (St. Petersburg, FL) General Motors recently recognized Crown Buick GMC as a top-performing U.S. Buick and GMC dealer for 2016. The automotive manufacturer presented the dealer with individual GM Mark of Excellence Awards for both brand categories.  This is the fourth year in a row that the Crown Automotive Group dealership received this honor.

“We feel very honored to receive the GM Mark of Excellence Award.  It’s a prestigious accolade, representative of Crown Buick GMC’s commitment to our customers,” said Craig Blacklidge, General Manager of Crown Buick GMC.

The automotive manufacturer presents the GM Mark of Excellence Award annually to top U.S. Chevrolet, Buick, GMC and Cadillac dealers that exceed key performance and brand standards in a number of categories.

These key categories include Essential Brand Elements, Customer Satisfaction, Retail Sales, Dealer Maintenance, and 2016 GM Retail Sales Objectives.

GM also recognized Crown Buick GMC earlier this year with its prestigious GM Certified Service Elite Award.

About The Crown Automotive Group

Over the last 40 years, Crown Automotive Group has grown into one of the largest dealership groups in the nation, with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulous inspected pre-owned vehicles with financing options for every budget. Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facility.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with “The Better Way To Buy.”

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Media Contact:

Francis Mariela | Caldwell & Kerr Advertising

pr@caldwellandkerr.com

Loe Phaengsavanh, a Crown Motorsports Division client, sets new quarter-mile record with an Audi S5 3.0 equipped with GIAC tuning software. The vehicle was confirmed to be the fastest recorded stock supercharged S5 in the world on Thursday, March 16, 2017 at Bradenton Motorsports Park in FL. after finishing the quarter-mile in 11.208 at 122.96 mph.

ST. PETERSBURG, Fla. - March 31, 2017 - PRLog -- Crown Motorsports Division recently announced a record-breaking 1/4-mile run by client Loe Phaengsavanh using an Audi S5 3.0 built by the St. Petersburg-based custom performance center. The 2014 Audi S5 set the quarter-mile record at 11.208 seconds on Thursday, March 16, 2017 at Bradenton Motorsports Park in FL, reaching 122.96 MPH. The vehicle now holds the world record for stock, supercharged 2013 – 2016 S5 coupes.

Phaengsavanh also set the previous 1/4-mile record at 11.241 seconds last summer reaching 122.44 MPH.

"It has been our pleasure at Crown Motorsports Division to work with Loe as well as GIAC throughout the testing and development process for this vehicle and current software. Because of the commitment from both Loe and GIAC , as well as the skilled hands of our technicians at Crown Motorsports Division, we were able to share in this awesome accomplishment," said Evan Doel, Performance Lead at Crown Motorsports Division.

Crown Motorsports Division has been partnering with GIAC since March 2016 and began beta testing the B8.5 Dual pulley software in August 2016 with Phaengsavanh and his record-breaking Audi S5.

"Loe has been paramount in the development and success of the B8.5 GIAC software and he deserves a lot of credit for what he has accomplished," Doel continued.

Other performance modifications made public by Crown Motorsports Division include: AWE super charger pulley, larger crank pulley, upgraded cooling system, Crown Motorsports X-pipe exhaust modification, and a transmission mount upgrade.

"I felt great knowing that I was part of something that will be utilized for others who run, or will run, using GIAC software. The team was wonderful to work with, and I enjoy that my daily driver can run like it does safely without going to the extremes. If the weather cooperates, I will be making a few more passes, slowly chipping away at my time. And if not, then I will hit the track again once cooler weather passes through Florida in the fall," said Loe Phaengsavanh.

The record-breaking night run took place on Thursday, March 16 during Bradenton Motorsports Park's Test and Tune night.  Phaengsavanh, reached the 11.208-second marker on his second run of the night."

On behalf of Loe and Crown Motorsports Division, I would like to give special thanks to Garrett, Andrew, Connie, Logan, and Seth at GIAC for their continued support and we look forward to working with them on future projects in hopes of continuing the success of the GIAC software and Crown Motorsports Division.  There are more records to come!"said Doel, when asked about Crown Motorsports Division's futures projects.

The Crown Motorsports Division,located at 5500 34th St N, St. Petersburg, FL 33714, has been operating since August 2015. However, it didn't start announcing its services until March 2016.

About Crown Automotive Group
Over the last 40 years, Crown Automotive Group has grown into one of the largest dealership groups in the nation, with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulous inspected pre-owned vehicles with financing options for every budget.  Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facility.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with "The Better Way To Buy."

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Media Contact
Francis Mariela
Caldwell & Kerr Advertising
pr@caldwellandkerr.com

Jaguar Land Rover North America recently listed Crown Jaguar as 1 of only 16 U.S. Jaguar dealers to qualify for the prestigious 2017 Pride of Jaguar Retailer Excellence distinction. The manufacturer evaluated the Crown Automotive Group dealer on three core performance indicators: customer advocacy, sales, and business excellence.

St. Petersburg, FL (PRWEB) March 24, 2017

St. Petersburg-based Crown Jaguar was recently awarded the prestigious 2017 Pride of Jaguar Award by Jaguar Land Rover North America. The coveted award is given annually to the top 16 Jaguar retailers in the nation. This marks the dealer's 13th win and the tenth time in a row that the automotive manufacturer has honored Crown Jaguar with the distinction.

"We’re honored to be recognized for ten consecutive years," said Larry Casto, General Manager of Crown Jaguar. “We want to thank Jaguar and our valued clientele for this award.”

Jaguar Land Rover N.A. evaluated its 330 U.S. Jaguar and Land Rover retailers based on three key performance categories, choosing 16 top dealers from each brand. Award-winning Land Rover stores received the Land Rover Pinnacle Retailer Excellence Award.

The qualifying categories included customer advocacy, sales, and business excellence.

“We are delighted to honor these deserving 32 Jaguar and Land Rover retailers for their recognized leadership in both customer service and sales satisfaction," said Joe Eberhardt, President & CEO of Jaguar Land Rover N.A. in the manufacturer's statement earlier this month.

Crown Jaguar offers an extensive selection of new, certified pre-owned, and quality pre-owned Jaguar models at its St. Petersburg location in Florida. The luxury dealership also houses a state-of-the-art service department staffed with Jaguar certified technicians.

"Together with our retailers, we take great pride in providing an exceptional overall experience for our customers that sets us apart from the rest,” said Eberhardt.

About Crown Automotive Group
Over the last 40 years, Crown Automotive Group has grown into one of the largest dealership groups in the nation,with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulous inspected pre-owned vehicles with financing options for every budget. Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facility.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with “The Better Way To Buy.”

About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs almost 38,000 people globally, with 330 in the U.S. and supports around 275,000 more through its dealerships, suppliers and local businesses.

Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

According to the Association of National Advertisers over 67% of the Internet's traffic is now attributed to bots!

How bots costs advertisers millions each year:

• Bots exploit users’ cookies to appear as humans in general detection and prevention systems.
• Bots spoof viewability, showing nearly the same viewable rates as humans. Bots fooled list-based prevention technologies in programmatic buys.
• Desktop bots impersonate mobile devices specifically to consume mobile media.
• Media with higher CPMs (cost per thousand impressions) is more vulnerable to bot fraud since botnet operators find it to be more profitable.
  • Display media with CPMs over $10 was subject to 39% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.
  • Video media with CPMs over $15 was subject to 173% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.

So what does that mean for car dealers? More importantly, what does that mean for your bottom line?

Daniel Kim, CEO of Orbee.co will be at our upcoming DyGen Automotive Summit discussing smart solutions to keep bot traffic from eating into your budget.

Join us on March 22nd at 10:15 at Google's Headquarters in Mountain View California for a deep dive into years of extensive research conducted by Daniel Kim and other power players like PCG Research.

Click below for more details on DyGen's Automotive Summit powered by Google.

Want a sneak peek? Click below to download Orbee's whitepaper on bot traffic, with research conducted exclusively for PCG Research.

Daniel Kim is the CEO and founder of Orbee.co, the industry’s only independent digital marketing analytics platform that improves visitor-to-lead conversion. With this proprietary platform he is also able to save clients thousands of dollars in advertising spend every month.

By working with dealers one-on-one, he has identified key metrics in digital advertising that actually improve automotive advertising ROI.

With more than 10 years of experience in automotive, he is considered a veteran advertising executive, a noted speaker, as well as a highly sought-after consultant. Past clients include Cox Automotive, comprising key accounts such as Manheim, Autotrader, Kelley Blue Book, vAuto and VinSolutions, as well as a number of small businesses.

By Paul Caldwell

It’s been almost 2 years since I made this promotional video impersonating President Donald Trump for my Digital Dealers session, Pre-Roll: You’re Doing It Wrong.

I took time this week to look back at my notes from this presentation and found that many of the core principles I went over sill hold true.

In an effort to drive additional interest in this year's Help Fore Hannah Charity Golf Tournament, Moore & Scarry Advertising recently produced a video promoting the upcoming event taking place Sunday, September 25th at the Westminster Golf Club in Lehigh Acres, FL. The automotive advertising agency also contributed footage to a local PSA highlighting the charity event.

CAPE CORAL, FL (PRWEB) SEPTEMBER 22, 2016

The 8th Annual Help Fore Hannah Charity Golf Tournament will take place Sunday, September 25 starting at 8:30 am at the Westminster Golf Club located at 2199 Berkley Way, Lehigh Acres, FL. 

In an effort to spread the charity's message, Moore & Scarry Advertising recently produced a video promoting the upcoming event.

"We feel very fortunate to be able to help promote such a great cause," commented Jacquie Miller, VP and GM of Moore & Scarry Advertising. "Our goal with this video was to help drive additional support for the event and the charity overall," she said when asked about the agency's involvement in the charity.

The automotive advertising agency also provided footage for a local PSA that has been running in the Fort Myers zone since September 10th and will continue to run until the event on Sunday. 

The charity golf tournament, now in its 8th year, is largely supported by Manheim, an automotive auction house that works with other local leaders like the Sheriffs Office to cover costs with the goal of ensuring that the charity receives one hundred percent of all proceeds. 

"Once you meet the family and you get to know her and you realize this could have happened to anyone, it makes you realize how blessed you are and what you can really do to make a difference,” Tom Hammer, GM at Manheim commented. “It’s always a great day when I can help shift the focus on spending quality time with their daughter rather than dealing with so much of the financial burden,” he added. 

About Help Fore Hannah

Help Fore Hannah was founded by Lynn and Scott Grant following their 6-year old daughter Hannah’s traumatic brain injury – a direct result of a distracted driver running a red light at 55mph.

After seeing their lives changed forever, the Grants were determined to let people know just how much of an impact one mistake could have. They appear regularly at special events, press conferences and in television and newspaper interviews with their daughter Hannah to promote Stay Alive… Just Drive!

About Moore and Scarry Advertising

Founded in 2001, Moore & Scarry Advertising has grown to become the nation’s largest Tier-3 automotive advertising agency and one of the largest businesses in Southwest Florida. 

Known as the “Original TraDigital Agency”, the award-winning agency currently represents more than 300 automobile dealers across the country, including dealer groups appearing in the Fortune 500 and Automotive News Top 125. The agency’s portfolio also includes two award-winning digital and social media subsidiaries: DyGen and Sparq.

Just over 2 years ago, I started my career in automotive advertising.  I was a bright-eyed publicist ready for a fresh start after working endless hours at a Spanish TV station where I produced and wrote copy for a daily variety show and a few news segments.  Without knowing what I was getting into, I took a job as a copywriter at Moore & Scarry Advertising.

At the time I was under a 24 year old Copy Director that knew everything there was to know about cars.  I loved my new job.  The automotive industry was the breath of fresh air that I need to refuel my passion for communications.  I  researched everything there was to know about the industry and started pitching the idea of doing Spanish copy to my director and superiors.  I showed them endless statistics on how the Hispanic population in the country is growing and just how important it is to cater to them.

What does this have to do with the bilingual or "multilingual" keyboard?  Flash forward to now and just like me, the iPhone has come a long way.  No longer will I have to switch between keyboards just to see those squiggly red lines when I switch back. 

According to Apple, the iPhone 7 and the iOS 10 update will include a new feature that will seamlessly combine languages without autocorrecting to a default language.  Although, one could argue that simply turning off autocorrect solves this problem, if you're like me, constantly using your phone for everything, this feature is extremely useful.

Yes, we have come a long way.  Thanks to Moore & Scarry's full integration of Spanish-language copy, we've been able to successfully help clients reach a profitable segment of the population that was largely forgotten just 2 years ago. Maybe it's a hot topic now, but true innovation does come with risk and I felt that at the time they invested in a new idea that could have backfired.

The big take away here is for dealerships to learn to spot trends and embrace change in order to capture these  unique opportunities.  It's important to acknowledge the growth in traditionally underrepresented communities and in return we will return the favor with endless loyalty.  I, for one, can't wait to hit the pre-order button.

Caldwell & Kerr taps Jason Wiley for new Vice President of Business Development position at SEO/SEM/Pre-Roll subsidiary company DyGen. The automotive advertising veteran brings over 17 years of sales and business development experience to the award-winning agency.

Caldwell & Kerr Advertising, parent company to the automotive industry’s most innovative agencies, recently hired Jason Wiley to fill a newly created position at its subsidiary company, DyGen. As the new VP of Business Development, the automotive advertising veteran will be tasked with overseeing all key aspects of the company’s marketing and business development.

 “Jason has the drive, the knowledge, and the experience. He’s a great asset to our DyGen leadership team. I’m looking forward to seeing him thrive with us. I know he’ll do great things,” commented Tom Kerr, DyGen Co-Founder and Caldwell & Kerr Partner. Wiley will be based out of the agency’s Denver office, where he previously held a VP title. This new position at DyGen will also mark his return to the automotive industry after serving as VP of Sales and Marketing at Empyr.

“I couldn’t be more excited to be back in the auto industry and working with the team at DyGen,” said Wiley. “I get to work with people I know, love and respect, with a company that continues to be true pioneers of innovation and education for dealers and OEMs,” he added when asked about his previous relationship with the agency.

A notable speaker, Jason Wiley, is regularly sought after for his extensive experience in the automotive industry. His 17-year career includes consulting and leadership roles at OEMs, Tier-3 dealers, vendors, and advertising agencies, including Haystak where he was Director of Sales for 5 years.

“Jason is the perfect fit for this position. Tom and I have worked with him in the past and achieved incredible results. We’re excited to have him onboard once again because we know that together we can easily duplicate that level of success with DyGen,” said Caldwell & Kerr Partner and DyGen Co-Founder Paul Caldwell.

About Caldwell & Kerr Advertising

As the parent company to the industry’s biggest players, Caldwell & Kerr is widely regarded as one of the most innovative advertising agencies in automotive.

Its portfolio includes the nation’s largest Tier-3 automotive advertising agency, and its two award-winning social media and digital marketing subsidiary companies: Sparq and DyGen.

Under its umbrella, the award-winning agency represents some of the nation’s largest dealer groups, with many of these companies frequently appearing in the Fortune 500 and Automotive News Top 150.

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Press Contact: Francis Mariela | fmariela@caldwellandkerr.com | 239-689-4000 ext 217