According to the Association of National Advertisers over 67% of the Internet's traffic is now attributed to bots!

How bots costs advertisers millions each year:

• Bots exploit users’ cookies to appear as humans in general detection and prevention systems.
• Bots spoof viewability, showing nearly the same viewable rates as humans. Bots fooled list-based prevention technologies in programmatic buys.
• Desktop bots impersonate mobile devices specifically to consume mobile media.
• Media with higher CPMs (cost per thousand impressions) is more vulnerable to bot fraud since botnet operators find it to be more profitable.
  • Display media with CPMs over $10 was subject to 39% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.
  • Video media with CPMs over $15 was subject to 173% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.

So what does that mean for car dealers? More importantly, what does that mean for your bottom line?

Daniel Kim, CEO of Orbee.co will be at our upcoming DyGen Automotive Summit discussing smart solutions to keep bot traffic from eating into your budget.

Join us on March 22nd at 10:15 at Google's Headquarters in Mountain View California for a deep dive into years of extensive research conducted by Daniel Kim and other power players like PCG Research.

Click below for more details on DyGen's Automotive Summit powered by Google.

Want a sneak peek? Click below to download Orbee's whitepaper on bot traffic, with research conducted exclusively for PCG Research.

Daniel Kim is the CEO and founder of Orbee.co, the industry’s only independent digital marketing analytics platform that improves visitor-to-lead conversion. With this proprietary platform he is also able to save clients thousands of dollars in advertising spend every month.

By working with dealers one-on-one, he has identified key metrics in digital advertising that actually improve automotive advertising ROI.

With more than 10 years of experience in automotive, he is considered a veteran advertising executive, a noted speaker, as well as a highly sought-after consultant. Past clients include Cox Automotive, comprising key accounts such as Manheim, Autotrader, Kelley Blue Book, vAuto and VinSolutions, as well as a number of small businesses.

Zeigler Automotive Group announces the grand opening of Zeigler Motorsports, its 50-acre dealership and entertainment complex. The new facility, located in Kalamazoo, Michigan opened on Monday, March 6, 2017.

Aaron Zeigler, one of the largest dealers in the nation, recently celebrated the highly-anticipated opening of the automotive group's first multi-line powersports dealership and entertainment complex. Upon opening its doors on Monday, March 6th, Zeigler Motorsports became the world's largest Action Park and Motorsports dealership, creating a one-of-a-kind destination for Motorsports enthusiasts.

Now located at 5001 Park Circle Drive Kalamazoo, MI 49048, inside MidLink Business Park, the 50-acre facility features a 30-ft mountain and waterfall, birch trees, a 300 sq-ft. video wall, 36 motorcycles suspended from the ceiling, and a Tap House Restaurant & Bar. It also includes an indoor service write up area and a 150-person training and development center.

"We are changing the way people experience Motorsports. This new location is more than just a dealership. It’s a destination and an entertainment complex,” said Aaron Zeigler, President of Zeigler Motorsports.

Dream Traxx, the nation’s premier track building company developed the dealer's 3 onsite tracks which span over 4 miles.  These include a1.3-mile motocross track, a side-by-side track with natural obstacles, and an additional junior track.

“At our dealership you will be able to test drive vehicles in their natural environment.  Every aspect of the complex was designed to give  customers an amazing experience,” Zeigler added.

In addition to the attractions and entertainment features, Zeigler emphasized the one-stop-shop aspect of the complex by designating  85,000 sq. ft. for sales and service - including 24 large indoor service lanes; plus an additional 400,000 sq. ft for onsite storage.  

The massive storage facility developed with Motorsports enthusiasts in mind, features an in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer.

Zeigler Automotive Group plans to hold an official Grand Opening event for the new dealership in the near future.

About Zeigler Motorsports
Zeigler Motorsports in Kalamazoo Michigan is part of the Zeigler Automotive Group, one of the largest automotive dealer groups in the country.

The multi-line dealer carries a large volume of Honda, Kawasaki, Suzuki, SkiDoo, SeaDoo, Can Am, Arctic Cat, KTM, E-Z-Go, Bad Boy Off Road and Yamaha powersport products and specializes in the complete line of Honda Power Equipment and Yamaha Power Equipment. Its main focus is providing A Great Experience with the largest selection in Michigan and a knowledgeable staff always available at its 50-acre facility.

About Zeigler Automotive Group
Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the majority of domestic and imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group was named one of the 101 Best and Brightest Companies to Work For in Illinois and Michigan.

Morgan Auto Group announces acquisition of Naples Mazda and Naples Chrysler Dodge Jeep RAM. The purchase expands the automotive group's portfolio to 23 dealerships and its unique brand offerings to 20.

Morgan Auto Group, one of the largest dealership groups in the nation, announced the purchase of Naples Mazda and Naples Chrysler Dodge Jeep RAM. The dealerships were sold on Wednesday, March 1, 2017 by second-generation dealers Tom and Jon Myers.

“It’s been a true honor getting to know the Myers brothers during this process,” said Morgan Auto Group CEO Brett Morgan. “They are truly two of the finest gentleman that can be found in the business and we felt that we could be the finest caretakers of their legacy, their employees, and their life’s work.”

The purchase marks the automotive group's first acquisition in the Naples market. It also gives the Tampa-based automotive group a total of 23 rooftops and 20 unique brands.

“We felt the acquisition of these stores was positive in two ways: it brings us into a new market here in Southwest Florida that we happen to think a lot of, and it brings us five brands that weren’t currently on our roster,” stated MAG Chairman Larry Morgan.

Both dealership names will stay the same and the current General Manager, Wayne Gratkowski will stay over both stores.

Morgan Auto Group now has dealerships in Sarasota, Tampa, Wesley Chapel, Holiday, Port Richey, Ocala, Gainesville, Lake City, FL and Columbia, Missouri.

About Morgan Auto Group
The story of Morgan Auto Group starts out with Larry Morgan acquiring a Clearwater-based retail tire business in 1991. Over the years, the vision has gotten bigger, and today Larry Morgan and his son, Brett Morgan, own and operate the entire auto group. In 2008, Toyota and Time magazine recognized Larry Morgan for his success in sales, customer service, and charitable work in the community, and Tampa Bay CEO Magazine called him one of the Top 100 Most Influential Business Leaders in Tampa bay in 2009.

Today Morgan Automotive Group is comprised of 23 auto dealerships throughout the Tampa Bay area as well as Sarasota, Ocala, Gainesville, Lake City and Columbia, Missouri. Over the past 13 years, founders Larry and Brett Morgan have built a successful family of car dealerships through hard work, dedication, and a commitment to quality people.

By Paul Caldwell

It’s been almost 2 years since I made this promotional video impersonating President Donald Trump for my Digital Dealers session, Pre-Roll: You’re Doing It Wrong.

I took time this week to look back at my notes from this presentation and found that many of the core principles I went over sill hold true.

In an effort to drive additional interest in this year's Help Fore Hannah Charity Golf Tournament, Moore & Scarry Advertising recently produced a video promoting the upcoming event taking place Sunday, September 25th at the Westminster Golf Club in Lehigh Acres, FL. The automotive advertising agency also contributed footage to a local PSA highlighting the charity event.

CAPE CORAL, FL (PRWEB) SEPTEMBER 22, 2016

The 8th Annual Help Fore Hannah Charity Golf Tournament will take place Sunday, September 25 starting at 8:30 am at the Westminster Golf Club located at 2199 Berkley Way, Lehigh Acres, FL. 

In an effort to spread the charity's message, Moore & Scarry Advertising recently produced a video promoting the upcoming event.

"We feel very fortunate to be able to help promote such a great cause," commented Jacquie Miller, VP and GM of Moore & Scarry Advertising. "Our goal with this video was to help drive additional support for the event and the charity overall," she said when asked about the agency's involvement in the charity.

The automotive advertising agency also provided footage for a local PSA that has been running in the Fort Myers zone since September 10th and will continue to run until the event on Sunday. 

The charity golf tournament, now in its 8th year, is largely supported by Manheim, an automotive auction house that works with other local leaders like the Sheriffs Office to cover costs with the goal of ensuring that the charity receives one hundred percent of all proceeds. 

"Once you meet the family and you get to know her and you realize this could have happened to anyone, it makes you realize how blessed you are and what you can really do to make a difference,” Tom Hammer, GM at Manheim commented. “It’s always a great day when I can help shift the focus on spending quality time with their daughter rather than dealing with so much of the financial burden,” he added. 

About Help Fore Hannah

Help Fore Hannah was founded by Lynn and Scott Grant following their 6-year old daughter Hannah’s traumatic brain injury – a direct result of a distracted driver running a red light at 55mph.

After seeing their lives changed forever, the Grants were determined to let people know just how much of an impact one mistake could have. They appear regularly at special events, press conferences and in television and newspaper interviews with their daughter Hannah to promote Stay Alive… Just Drive!

About Moore and Scarry Advertising

Founded in 2001, Moore & Scarry Advertising has grown to become the nation’s largest Tier-3 automotive advertising agency and one of the largest businesses in Southwest Florida. 

Known as the “Original TraDigital Agency”, the award-winning agency currently represents more than 300 automobile dealers across the country, including dealer groups appearing in the Fortune 500 and Automotive News Top 125. The agency’s portfolio also includes two award-winning digital and social media subsidiaries: DyGen and Sparq.

Just over 2 years ago, I started my career in automotive advertising.  I was a bright-eyed publicist ready for a fresh start after working endless hours at a Spanish TV station where I produced and wrote copy for a daily variety show and a few news segments.  Without knowing what I was getting into, I took a job as a copywriter at Moore & Scarry Advertising.

At the time I was under a 24 year old Copy Director that knew everything there was to know about cars.  I loved my new job.  The automotive industry was the breath of fresh air that I need to refuel my passion for communications.  I  researched everything there was to know about the industry and started pitching the idea of doing Spanish copy to my director and superiors.  I showed them endless statistics on how the Hispanic population in the country is growing and just how important it is to cater to them.

What does this have to do with the bilingual or "multilingual" keyboard?  Flash forward to now and just like me, the iPhone has come a long way.  No longer will I have to switch between keyboards just to see those squiggly red lines when I switch back. 

According to Apple, the iPhone 7 and the iOS 10 update will include a new feature that will seamlessly combine languages without autocorrecting to a default language.  Although, one could argue that simply turning off autocorrect solves this problem, if you're like me, constantly using your phone for everything, this feature is extremely useful.

Yes, we have come a long way.  Thanks to Moore & Scarry's full integration of Spanish-language copy, we've been able to successfully help clients reach a profitable segment of the population that was largely forgotten just 2 years ago. Maybe it's a hot topic now, but true innovation does come with risk and I felt that at the time they invested in a new idea that could have backfired.

The big take away here is for dealerships to learn to spot trends and embrace change in order to capture these  unique opportunities.  It's important to acknowledge the growth in traditionally underrepresented communities and in return we will return the favor with endless loyalty.  I, for one, can't wait to hit the pre-order button.

Caldwell & Kerr taps Jason Wiley for new Vice President of Business Development position at SEO/SEM/Pre-Roll subsidiary company DyGen. The automotive advertising veteran brings over 17 years of sales and business development experience to the award-winning agency.

Caldwell & Kerr Advertising, parent company to the automotive industry’s most innovative agencies, recently hired Jason Wiley to fill a newly created position at its subsidiary company, DyGen. As the new VP of Business Development, the automotive advertising veteran will be tasked with overseeing all key aspects of the company’s marketing and business development.

 “Jason has the drive, the knowledge, and the experience. He’s a great asset to our DyGen leadership team. I’m looking forward to seeing him thrive with us. I know he’ll do great things,” commented Tom Kerr, DyGen Co-Founder and Caldwell & Kerr Partner. Wiley will be based out of the agency’s Denver office, where he previously held a VP title. This new position at DyGen will also mark his return to the automotive industry after serving as VP of Sales and Marketing at Empyr.

“I couldn’t be more excited to be back in the auto industry and working with the team at DyGen,” said Wiley. “I get to work with people I know, love and respect, with a company that continues to be true pioneers of innovation and education for dealers and OEMs,” he added when asked about his previous relationship with the agency.

A notable speaker, Jason Wiley, is regularly sought after for his extensive experience in the automotive industry. His 17-year career includes consulting and leadership roles at OEMs, Tier-3 dealers, vendors, and advertising agencies, including Haystak where he was Director of Sales for 5 years.

“Jason is the perfect fit for this position. Tom and I have worked with him in the past and achieved incredible results. We’re excited to have him onboard once again because we know that together we can easily duplicate that level of success with DyGen,” said Caldwell & Kerr Partner and DyGen Co-Founder Paul Caldwell.

About Caldwell & Kerr Advertising

As the parent company to the industry’s biggest players, Caldwell & Kerr is widely regarded as one of the most innovative advertising agencies in automotive.

Its portfolio includes the nation’s largest Tier-3 automotive advertising agency, and its two award-winning social media and digital marketing subsidiary companies: Sparq and DyGen.

Under its umbrella, the award-winning agency represents some of the nation’s largest dealer groups, with many of these companies frequently appearing in the Fortune 500 and Automotive News Top 150.

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Press Contact: Francis Mariela | fmariela@caldwellandkerr.com | 239-689-4000 ext 217