Jim Leman

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Jim Leman

Leman Public Relations

Aug 8, 2018

Automotive Industry Expert Cory Mosley Launches MOSLEYB2B.COM to Help Vendors Win More Sales

RICHMOND, VA – August 17, 2018 – Progressive automotive retailing expert Cory Mosley, CSP, launched today MOSLEYB2B.com, a strategic consulting and presentations communications coaching service to help vendors to auto dealers win more sales.

“Having spent almost two decades working with and advising dealers, associations, and manufacturers, I have developed a unique perspective on how to truly penetrate a market and help clients become thought leaders in their given product category,” said Mosley, a distinguished auto industry strategist, trainer and speaker.

“I help accelerate the growth of vendors who are truly committed to helping our Industry remain strong and profitable, by helping them move their prospects to YES and next steps to win more deals,” Mosley said.

MOSLEYB2B.com is a Division of Mosley Automotive, which Mosley founded in 2004. Over more than 20 years, he has established himself as a steadfast expert dedicated to helping his clients sell more, decrease expenses, and increase net profit.

MOSLEYB2B offers two critical business-enhancement services, both calculated to help clients become thought leaders, scale for opportunity more quickly, and set and reach new levels of sales growth.

Working with clients’ internal teams, MOSLEYB2B delivers:

Strategic Consulting:

Competitive advantage strategy development

Dealer and OEM market penetration strategy development

High ROI market strategy development; and,

Thought leadership marketing and positioning strategies

Presentation Skills Coaching & Content Development:

Coaching with Cory, a one-day program featuring skills improvement and action plan development, with on-camera role play and training

On-site coaching for sales teams with Cory at your facility, working with your group to build persuasive and engaging presentation skills across your organization

Content development and curation, leveraging MOSLEYB2B’s extensive experience creating powerful keynote, sales, and OEM RFP stand-up presentations

MOSLEYB2B also helps executive, sales and marketing professionals use story-telling skills, translate data into compelling and convicting observations and sale points, use voice tone and engagement techniques to build trust and convey conviction, and to guide audiences toward decision or action next steps.

Mosley’s credentials include working with high-profile dealer groups, Tier 1 vendors, dealer associations, and multiple OEMs. He is Certified Speaking Professional (CSP), accredited by the National Speakers Association. His progressive and thought-provoking articles and columns have appeared in leading automotive retail periodicals. He is the author of the highly rated book, “The Way I See It, Thoughts, Musings and Commentary from a Retail Car Guy,” and he is the creator of the Mosley 24/7 On-Demand Virtual Training System. Mosley is a sought-after dealer-association keynote speaker, a nationally recognized workshop and seminar leader, and a 15-time NADA Speaker. He also hosts Progressive Retail with Cory Mosley on the CBT Automotive Network. For more information, visit MOSLEYB2B.com.

 

Jim Leman

Leman Public Relations

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Jim Leman

Leman Public Relations

Aug 8, 2018

Retail Automotive Software Leader Bridget Townsend Joins Rapid Recon

PALO ALTO, CA, August 1, 2018 - Rapid Recon, the established leader in Time-to-Line (T2L) workflow™ software and reconditioning center transformation, announced today that retail automotive software development leader Bridget Townsend has joined as Vice President of Development.

“Bridget is a well-established innovator with a remarkable record of leveraging software to bring operational and profitability solutions to auto retailers. Before choosing to join Rapid Recon, she was actively pursued by some of the best-known technology companies in this space. We are delighted she chose to join the Rapid Recon Team,” said Dennis McGinn, Rapid Recon founder and CEO.

Townsend most recently was COO and co-founder at Vin Voyager. She had been vice president of Vendor Management and Vice President of Market Performance for, respectively, DealerSocket and Dealertrack.

“I’ve been involved in software development and implementation within the automotive sector for 18 years, and this product, Rapid Recon, has such a direct and material impact on a dealer’s business. I wanted to work with this team and solution whose high value is very apparent and very measurable,” Townsend said.  Rapid Recon development resources now report to her.

“Rapid Recon has grown 50 percent in the last 12 months as dealers continue to embrace our intuitive reconditioning software that reduces their recon times to just a few days, making recon more profitable for the dealership,” McGinn said. “Dealers using our workflow solution enjoy ROI results of $50 for each dollar spent on the software.”

Townsend compared reconditioning software’s contribution to market efficiency to the advantages inventory management systems brought to the business. “Every dealership should be using this time to line workflow software to combat margin compression. It’s a real miss for dealers to not want to drive margin from this existing part of their business,” she said.

Rapid Recon software improves used car inventory turn and builds continuous improvement and work accountability disciplines into recon processes and its personnel.

“As we continue to implement Rapid Recon in stores of all sizes, including large, well-established groups, Townsend and her development team will ensure that Rapid Recon remains the most productive, reliable, stable, mobile, and transformative solution for improving the profitability of the dealer’s used car operation,” McGinn said.

Rapid Recon benchmarks and best practices help GMs, used car managers, and service managers fine-tune their reconditioning methods and efficiency to achieve faster time to market that retains vehicle gross. www.rapidrecon.com

 

 

Jim Leman

Leman Public Relations

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Jim Leman

Leman Public Relations

Apr 4, 2018

Fidelis PPM Adds Remote Auto Repair to Help Indy, BHPH Dealers Sell More Cars

Independent and Buy Here-Pay Here (BHPH) dealers will attract more customers and sell more cars by offering shoppers Fidelis PPM preventive maintenance now including at-home or at-work vehicle repair services.

Fidelis PPM has teamed with GetWrench.com mobile vehicle maintenance services to give dealers that offer their customers Fidelis prepaid maintenance plans extra competitive advantage in their markets.

Fidelis PPM maintenance plans feature discount-priced oil, filter, and tire rotation services. The added GetWrench.com service, called Wrench, is a no-charge upgrade for dealers and their customers. Dealers either pre-load or sell these plans. Plan savings and this new service convenience impress customers, who remember the dealership’s special touch.

“Impressed customers say great things about their dealer – and dealers that build maintenance convenience into buyers’ schedules to keep their vehicle investment running longer become repeat customers,” says Ryan Williams, President of Fidelis PPM.

“It’s proven that car buyers who service their vehicles at the dealers tend to purchase other cars there, but  independent and BHPH dealers who lack service facilities for customers can lose this connection,” Williams added, “which our program including Wrench services reinvigorates.”

Wrench is a full-service shop without the shop, offering a full range of maintenance services from oil changes and tune-ups to brake jobs and no-starts. Wrench staffs ASE-certified technicians and the tools and parts to maintain or repair most any car and service need. Fidelis PPM plans with Wrench now service independent and BHPH dealers in the Seattle, Portland, San Diego, Las Vegas, and Phoenix markets.

“Customers schedule with us using our app, website, or phone, and our expert mobile technicians arrive at their home or place of business fully equipped to deliver excellent results. Our convenience strengthens positive impressions about their dealer,” says Wrench Co-Founder Casey Willis.

Wrench completes all scheduled Fidelis PPM services at no charge to the customer. The customer pays for any additional parts and labor they agree to if identified by the Wrench technician. Wrench also provides a 12-month/12k mile warranty with any of these additional services.

About Fidelis PPM

Fidelis PPM, a CU Direct company, turns prepaid maintenance into a brand-building, revenue-generating retention machine. Developed by dealers, Fidelis PPM knows the importance of substantiating ROI from its products. Powered by Driv Customer Retention Software, Fidelis PPM provides an easy-to-use interface for at-a-glance tracking of dealers’ ROI on their PPM program. For more information, visit www.getfidelis.com or email Williams at ryan@getfidelis.com

 

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Jim Leman

Leman Public Relations

Writing about dealer operations

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Jim Leman

Leman Public Relations

Mar 3, 2018

Inventory Freshening, VSC Program for Non-Franchise Dealers

SCOTTSDALE, AZ, March 29, 2018 -- Fidelis PPM announced today its sister company Vero has partnered with financial services provider Allied Solutions to provide a new inventory merchandising and vehicle service contract program designed to drive profits and retention for non-franchise used-car operators.

Together, Vero and Allied Solutions have launched Dealership Advantage Program. The vehicle merchandising and protection program helps dealers present fresher, more appealing inventory and deliver a better customer experience – and, make more money.

The program features:

  • A comprehensive package of Simoniz-brand vehicle protection and appearance services for all inventory, at no charge.
  • Includes GlassCoat, Simoniz’s ceramic paint protection, also, at no charge
  • Vehicle service contract (VSC) options from a range of industry-leading underwriters
  • A VSC purchase incentive upgrading the ceramic paint protection to a seven-year warranty

The Dealership Advantage Program is designed for independent dealers who desire maximum vehicle VSC retail profits, improved customer perception, and more satisfied customers.

“Market pressure on used car operators is considerable today, while competition for quality inventory is brisk, but dealers utilizing our Dealership Advantage Program help set apart their dealerships and vehicles as uniquely different and attractive to their customers,” says Vero CEO Joe Annoreno.

Program details include:

  1. An inventory refresh suite - Simoniz-brand deodorizer, sanitizer, and antimicrobial products for vehicle interiors, paint and fabric protection, and Simoniz’s GlassCoat permanent ceramic barrier for vehicle exteriors.
  2. Coverage-rich VSC options from a range of leading underwriters
  3. A purchase incentive, a free paint coverage warranty upgrade with VSC purchase

“Now independent dealers can enjoy significant market advantages to separate their business and inventory from the competition,” says Mark Ladd, Vice President, Automotive Services Group, Allied Solutions. “We believe this Dealer Advantage Program offers benefits that independent dealers will value while it enhances their competitiveness through a unique protection upgrade to trigger high-grade service contract purchases.”

About Fidelis PPM

Fidelis PPM, a CU Direct company, turns prepaid maintenance into a brand-building, revenue-generating retention machine. Developed by dealers, Fidelis PPM knows the importance of substantiating ROI from its products. Powered by Driv Customer Retention Software, Fidelis PPM provides an easy-to-use interface for at-a-glance tracking of dealers’ ROI on their PPM program. For more information, visit www.getfidelis.com or email Williams at ryan@getfidelis.com

Jim Leman

Leman Public Relations

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Jim Leman

Leman Public Relations

Mar 3, 2018

Fidelis PPM Adds Complimentary Auto Deductible Reimbursement Benefit to its Popular PPMs

SCOTTSDALE, ARIZONA – March 5, 2018 – Fidelis PPM, the leading provider of brand-building, revenue-generating prepaid maintenance (PPM) programs, announced today the addition of complimentary auto deductible reimbursement coverage as a new program benefit.

Now, new-car, independent, and Buy-Here-Pay-Here dealers selling Fidelis PPM maintenance plans enjoy unique market and competitive advantages:

  • By offering customers prepaid, discount-priced routine maintenance services that save them money and protect their vehicle investment while driving service volume, repair order upsell, and retention for the dealership, and:
  • By enriching plan benefits with this new inclusion of auto deductible reimbursement  coverage;  and,
  • By also providing plan purchasers personal-identification restoration service, to help consumers restore their good name in the event of identity theft.

Fidelis PPM will introduce this new, enhanced prepaid maintenance program at NADA ’18 later this month, Booth 2967C.  These benefits, called Auto Advantage and offered by leading Program provider The AssurancePlus Group, provide dealers with genuinely market-differentiating and unique retention- and loyalty-building competitive advantages.

Fidelis PPM reports that consumers using its plan stay loyal to their dealer long after their vehicle purchase. Eight-five percent of customers returned to the dealership multiple times during the first year of plan activity. Sixty-five percent continued to do so for up to five years. On average, plan users will add $70 in repair-order upsell revenue per visit to the service department.

“Fidelis prepaid maintenance already packs a wallop of value that builds a dealer’s service business and provides real economic value to their customers. Now, through our partner AssurancePlus, Fidelis PPM broadens this appeal and worth in a unique offering to our industry,” says Ryan Williams, president of Fidelis PPM.

Williams notes that prepaid plan holders who regularly use its benefits save on average nearly $400 a year over the retail cost of the services a dealer packages in the PPM they offer, such as oil services, tire rotations, and other routine maintenance services.

“Now Fidelis PPMs with Auto Advantage provides even more value to dealers’ customers - auto collision or comprehensive deductibles are reimbursed up to $500 per loss at no charge to the dealer or the customer,” Williams notes.

These economic advantages are significant to many motorists. An AAA survey found that 64 million American drivers could not pay for an unexpected vehicle repair of $500 without going into debt. Because of this, AAA says, over 30% of U.S. drivers skip, or delay recommended vehicle services or repairs. Prepaid maintenance featuring free auto deductible reimbursement helps these consumers meet these repair needs.

Fidelis PPM is the authority helping dealers retain customers through process-driven prepaid preventive maintenance retention programs. These programs drive consumers into participating dealers’ service and collision-repair departments. Robust reporting tools provide dealers with detail-rich accountability metrics and remind plan holders of their savings over the retail cost of the same repairs.

About Fidelis PPM

Fidelis PPM, a CU Direct company, turns prepaid maintenance into a brand-building, revenue-generating retention machine. Developed by dealers, Fidelis PPM knows the importance of substantiating ROI from its products. Powered by Driv Customer Retention Software, Fidelis PPM provides an easy-to-use interface for at-a-glance tracking of dealers’ ROI on their PPM program. For more information, visit www.getfidelis.com or email Williams at ryan@getfidelis.com

 

 

Jim Leman

Leman Public Relations

Writing about dealer operations

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Jim Leman

Leman Public Relations

Feb 2, 2018

TagRail™ Announces Market Scan and F&I Express Integrations for Online F&I Shopping

DUBLIN, CA – February 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the integration of Market Scan and F&I Express services into its new Digital Retail Platform.

Now TagRail’s platform provides shoppers a transactional-specific, penny-accurate vehicle finance and aftermarket product check-out and delivery experience from their livingroom to the showroom.

These integrations populate TagRail’s F&I tool with:

  • VIN-, customer-, and location-specific and penny-perfect financing options from more than 1,200 lenders driven by industry-leading Market Scan data and calculation engine
  • Advanced upfunnel F&I aftermarket products and prices through F&I Express, featuring product and VIN-specific options from over 150 vendors

“Now TagRail gives shoppers transaction-specific auto finance, warranty and other aftermarket product prices, not estimates, so there’s no surprises when they come to the showroom to finalize the deal,” says David Luce, TagRail VP of Sales.

Market Scan’s mScanAPI serves up lender policies and rules, rates, residual values, all manufacturer rebates and incentives, and all participating dealer’s terms, all automatically figured into the finance or lease payment delivered through the TagRail platform.

“Using our penny-certain and extremely comprehensive data, TagRail has the most robust and accurate online finance tools available,” says Rusty West, Market Scan’s President and Co-Founder. “We track every parameter, policy, and factor that can impact an automotive transaction.”

F&I Express, a leader in online F&I connectivity, offers auto retailers and their customers the largest aftermarket provider network. This integration helps dealers push aftermarket product-specific descriptions and prices upfunnel.

“We know that online shoppers who have educated themselves about the car-buying experience, including aftermarket products that can enhance and protect their investment, flow through the showroom delivery quicker – and tend to purchase more aftermarket products than if they waited until learning about them in the F&I office,” says Brian Reed, F&I Express President and CEO.

For information and a demo, contact David Luce at dluce@tagrail.com or cell at 702-493-3300.

About TagRail

TagRail CEM brings back joy to visiting an auto dealership. Delivering a great experience is hard work. DealerTag makes it more manageable by helping dealerships systematically engage everyone: your customers, your front line, and your leadership. Offering mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com

 

 

 

Jim Leman

Leman Public Relations

Writing about dealer operations

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Jim Leman

Leman Public Relations

Jan 1, 2018

TagRail™ Launches Digital Retail Platform that Pulls Shoppers from Livingroom to Dealer Showrooms

DUBLIN, CA – January 18, 2018 – TagRail™, the creator of DealerTag™ and the Lexus Plus CEM App, announced today the general availability of its Digital Retail Platform. It is a dealer-customizable and brandable online car-buying tool to help dealerships attract, engage, and close more online shoppers through a frictionless online transition from their “Livingroom to the Showroom.”

“Our goal is to have the consumer complete about 90-95% of the transaction at home online and to have a frictionless delivery experience when he or she arrives at the dealership,” says David Luce, TagRail V.P. of Sales.

“This platform pulls shoppers forward through the sales funnel, so 70%  will complete their transaction compared to 30% on other types of online digital platforms,” said TagRail CEO Kiran Karunakaran.

“And we know that online purchases average $500 to $700 higher in gross than do walk-in transactions,” Karunakaran added.

Dealership CSI increases where consumers enjoy this type of near-total livingroom shopping and buying experience. Likewise, when customers are offered online, self-selected product options they upsell themselves, resulting in higher per-vehicle retail dollars.

Dealers easily customize the tool’s sequence of activities by which customers will engage its dynamic interface, based on user behavior analysis or dealer preference:

  • Trade-in appraisal, using guides from Black Book, Kelley Blue Book, and NADA, depending on dealer preference 
  • Accessories, offers dynamic and colorful product options and descriptions for the dealer’s choice of providers to help shoppers view and choose customization products
  • Rebates, to help shoppers apply incentives to their vehicle choice
  • Protection, a menu of dealer-selected, VIN-specific vehicle protection products, including service contracts, GAP, and other investment-protection products
  • Payment, enables users to leverage a soft credit pull to calculate a penny-perfect payment for finance or lease options.
  • Delivery Option, vehicle delivery or pick up at dealership
  • Credit Application, pushed into RouteOne or Dealertrack platforms to save the dealer time and streamline the delivery process 

A showroom visit is necessary to finalize the trade appraisal and complete documents required for vehicle delivery.

This digital shopping solution captures user activity to point the dealership to opportunities for continuous improvement and analysis while it pushes hot leads and order-pending opportunities to the dealership’s CRM and finance platforms.

“TagRail’s new Digital Retail Platform provides users penny-perfect payments by running a soft pull and providing users accurate VIN-specific warranty and aftermarket pricing, and accurate and current rebate information in an online platform providing great communications with the consumer and full disclosure. With the online in-store need the final trade appraisal, the goal is to deliver the vehicle in less than one hour,” Luce noted.

For information and a demo, contact David Luce at dluce@tagrail.com or cell at 702-493-3300.

About TagRail

TagRail CEM brings back joy to visiting an auto dealership. Delivering a great experience is hard work. DealerTag makes it more manageable by helping dealerships systematically engage everyone: your customers, your front line, and your leadership. Offering mobile and online tools for engaging, tracking, and monitoring workflows throughout the dealership, TagRail brings modern business process management and oversight to automotive retail. www.tagrail.com

 

 

 

Jim Leman

Leman Public Relations

Writing about dealer operations

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Jim Leman

Leman Public Relations

Nov 11, 2017

Rapid Recon 2017 Winner Acceleration Awards

Dealers using Rapid Recon workflow software are recovering hundreds of thousands of dollars a month by being being faster and more efficient moving inventory through reconditioning to the sales line. Rapid Recon was recently named a winner of Dealer Marketing Magazine's Acceleration Awards.

Rapid Recon's benchmarks and best practices help fixed ops directors, general managers, used car managers, and service managers fine-tune their reconditioning processes to achieve faster inventory cycle times, which increases inventory turn and vehicle gross, lowers holding costs, and optimizes service facility utilization. The system is user-friendly, and employee training is quick and easy. www.rapidrecon.com

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Leman Public Relations

Writing about dealer operations

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Jim Leman

Leman Public Relations

Sep 9, 2017

Traffic Control CRM Upgrades its Mobile App with Acuant Auto-Fill Driver’s License Scan Technology

Traffic Control, the CRM, ILM, and EAM (employee activity management) solution for dealers retailing 50 to 150 vehicles a month, has upgraded its mobile app with Acuant, Inc.’s data capture and auto-fill technology.

Now dealership sales teams will scan and capture customer information instantly and conveniently by using smartphone cameras, whether on the lot, in the showroom, or on the service drive. With this upgrade, personnel engaging customers will never need to disengage from them - if only momentarily - to capture and secure personal data.

“For Traffic Control users, this integration speeds up the sales process, secures sensitive customer data in the Cloud and then auto-populates Traffic Control so that information is always readily accessible for working the deal or following up,” said Brendan Hurley, Co-Founder, Traffic Control CRM.

Acuant’s data capture and auto-fill technology provides for mobile photo-capture simplicity and speed. Its process eliminates data-entry errors and creates a secure digital record that reduces the risk of information exposure to the public. With Traffic Control’s mobile app upgraded with this technology, there is no longer the liability risk associated with paper driver’s license photocopies or scans left in copiers or scanners.

“Every second eliminated from processes that involve a customer’s decision and buying process aids in increasing sales conversion rates. Today’s customers not only value high tech and efficient processes but they demand them. Acuant also allows for a worry-free transaction; with driver’s license data securely stored, customers are free to focus on the test drive and evaluating options and not wondering who has access to their private information,” said Yossi Zekri, CEO, Acuant.

Traffic Control is a CRM, internet lead management (ILM), employee activity management (EAM) and desking tool empowering dealerships to monitor and control sales and leads opportunities closely, capture be-backs and declined service sales, and better manage employee activities.

A low-priced, high-value CRM for smaller dealerships, Traffic Control – now in its 10th year - also features mobile apps, it monitors and manages incoming and outgoing calls, offers document scanning for secure and efficient document management, provides Cloud email and messaging, and phone and text consolidation among stores and their customers. Traffic Control provides users consultative and instant support, monthly tune-ups, free online one-on-one user training, and system alerts should the dealership slip behind on its EAM activities. Traffic Control integrates with dealer management systems from Autosoft, Auto-Mate, Adam Systems, and others.

About Acuant

Acuant Inc. is a global technology company that provides comprehensive Identity Verification solutions responding to various levels of risk and assurance requirements. Utilizing patented technology Acuant transforms data intake into a business-enhancing proposition while instantly reducing the risk of fraudulent transactions. Acuant’s intelligent engineering is made to work in any industry in any environment with compatibility for Windows, iOS, Android, Hybrid and HTML 5- and built to allow meeting the highest level security requirements and regulations such as KYC, PII, HIPAA, and AML. Partners include start-ups, Fortune 500, and FTSE 350 organizations in all industries including Government, Financial, Healthcare, Hospitality, and Security. www.acuantcorp.com

About Traffic Control

Traffic Control is a CRM, internet lead management (ILM), employee activity management (EAM) and desking tool that allow dealers to monitor and control sales and leads opportunities closely. It features the benefits dealers expect, including mobile apps, Tell-U-Phone, Cloud email and messaging, document scanning for secure and efficient document management, and consolidated voice, email, and texting communications.   www.trafficontrolcrm.com

Jim Leman

Leman Public Relations

Writing about dealer operations

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Jim Leman

Leman Public Relations

Aug 8, 2017

CBGC Protection Selects MaximTrak Digital F&I Solutions for its U.S. Dealers

WAYNE, Pa., Aug. 9, 2017 /PRNewswire/ -- MaximTrak Technologies, the international finance and insurance (F&I) platform provider, announced today that Chevrolet-Buick-GMC and Cadillac (CBGC) Protection, General Motors' Protection coverage group, has selected the MaximTrak Digital F&I Retailing Suite of solutions for its North American Dealers.

MaximTrak's interactive F&I platform, known as FLITE™, helps dealers deliver seamless, efficient, and consistent aftermarket product presentations that save time, promote trust, and engage customers. The system can improve product transparency to help consumers understand how vehicle service contracts and similar investment protection products are a benefit to them.

CBGC Protection chose the MaximTrak platform earlier in the year for its ability to deliver a comprehensive and customizable F&I application that streamlines menu selling, electronic contracting, reporting, and compliance management. Onboarding and training on the application are now being rolled out to GM dealerships throughout the United States.

"Exceptional customer service at the dealership depends on two things: a smooth sales experience and a simplified transactional process. This includes ease of selecting and purchasing a protection plan," said Kenneth Mac, director, CBGC Protection. "Working with MaximTrak's digital F&I e-menu tool is a step in that direction. The technology will streamline the CBGC Protection products purchase with customers and provide dealerships with sales reports on the back end."

The MaximTrak digital suite of solutions consists of four primary product lines:

  • MenuTrak™ – interactive digital menus, sales aids, videos, and compliance management
  • ETrak™ – e-rating, electronic contracting tools for finance and service lane
  • Dashboards™ – customizable reporting tool
  • FLITE™ – interactive touch technology, smart survey, decisioning engine, risk profile, and intelligent product recommendations solution
  • ServiceTrak™ – service drive menu selling tool for service writers, repair order upsales and vehicle protection options for the customers in the service lane.

As reported in MaximTrak's white paperThe Digital Difference, an investigation of nearly two million F&I dealer transactions using MaximTrak e-menu technology revealed the digital platform was responsible for per-vehicle retail lifts of $538 and 52 percent product penetration lifts.

"MaximTrak is in business to bring to auto retailers innovative F&I technology that increases aftermarket product penetration and reduces the customer's time in the dealership. We are excited to be working with CBGC Protection to deliver these advantages to its dealers," said Jim Maxim, Jr., President, MaximTrak Technologies and Chief Digital Officer, RouteOne.

ABOUT MAXIMTRAK

MaximTrak, a RouteOne Company, offers an all-in-one, digitized platform for flexible F&I and is preferred by leaders in the industry concerned with efficiency, profitability, compliance, and the modern customer experience.  The MaximTrak platform transforms the vehicle delivery process into a flexible, customer-friendly program that converts traditional F&I wisdom into consistent, repeatable, and sustainable results. For more information, call 1.800.282.6308 or visit www.maximtrak.com

Jim Leman

Leman Public Relations

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