Orange Buick GMC
Top Ten Blogs and Auto Industry News: 10/21-10/25
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- Dealer Think Tank, DD15/DSES reviews, and marketing gold in new Chrysler ad.
10. Kill the Wolf
What's the common image of a salesperson? The big bad wolf.
The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.
9. DrivingSales Executive Summit 2013 Review with Kevin Frye
Kevin Frye’s FIRST ever review of DSES.
8. DD15 Review with Kevin Frye
Kevin Frye’s Semi-Annual Review of Digital Dealer 15 in Las Vegas
7. Empowering Employees to WOW without Fear
The key to the success of a program of this type is “giving them a framework within which to operate… and feedback about how they are performing within that framework.” This empowers employees to WOW customers while minimizing abuses. At the same time, it ensures that larger issues which cannot be resolved within this framework get escalated to a manager. It also helps ensure that the employee doesn’t brush the customer off without satisfying them.
6. Dealer ThinkTank Speaker Line-Up is Sure to Amaze
The Dealer ThinkTank Automotive Training & Education Conference will bring together some of the most innovative and interesting automotive professionals in the business today, and they are openly going to share their invaluable knowledge with you in a collaborative environment. Get ready to learn something!
5. The Failing State of Content Marketing
While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time... and to the world!
4. Give us the Truth
More than two thirds of consumers in the US, UK and China rate ‘honesty and transparency’ alongside price and quality when considering to buy a product or brand, according to a new report from global communications agency Cohn & Wolfe.
3. How Chrysler’s Francois Scored Marketing Gold in Will Ferrell
Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO — the man behind the iconic “Imported from Detroit” campaign for the Chrysler brand — now has scored what looks like another major marketing coup by creating another cultural touchstone with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
2. Drop in Teen Driving Tracks with Teen Unemployment, HLDI Study Finds
A recent drop in teen driving likely comes down to simple economics. Young people today may want to drive just as much as they did a generation ago but simply can't afford it, a new report from the Highway Loss Data Institute (HLDI) suggests.
1. Best Halloween Costume, Yet?
A little toddler girl dressed up in an LED suit that transforms her into a precious little stick figure? What is going on? Cute is upping its game in the 21st century, and this is the new frontier of precious.
----------------------
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news or subscribe to our blog!
Orange Buick GMC
Top Ten Blogs and Auto Industry News: 10/21-10/25
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- Dealer Think Tank, DD15/DSES reviews, and marketing gold in new Chrysler ad.
10. Kill the Wolf
What's the common image of a salesperson? The big bad wolf.
The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.
9. DrivingSales Executive Summit 2013 Review with Kevin Frye
Kevin Frye’s FIRST ever review of DSES.
8. DD15 Review with Kevin Frye
Kevin Frye’s Semi-Annual Review of Digital Dealer 15 in Las Vegas
7. Empowering Employees to WOW without Fear
The key to the success of a program of this type is “giving them a framework within which to operate… and feedback about how they are performing within that framework.” This empowers employees to WOW customers while minimizing abuses. At the same time, it ensures that larger issues which cannot be resolved within this framework get escalated to a manager. It also helps ensure that the employee doesn’t brush the customer off without satisfying them.
6. Dealer ThinkTank Speaker Line-Up is Sure to Amaze
The Dealer ThinkTank Automotive Training & Education Conference will bring together some of the most innovative and interesting automotive professionals in the business today, and they are openly going to share their invaluable knowledge with you in a collaborative environment. Get ready to learn something!
5. The Failing State of Content Marketing
While some may contend that the "cream always rises to the top," when it comes to great content, there is another worthy argument that goes like this: there is too much cream and there are too many tops. Everyone is publishing - in text, images, audio and video. All of the time... and to the world!
4. Give us the Truth
More than two thirds of consumers in the US, UK and China rate ‘honesty and transparency’ alongside price and quality when considering to buy a product or brand, according to a new report from global communications agency Cohn & Wolfe.
3. How Chrysler’s Francois Scored Marketing Gold in Will Ferrell
Olivier Francois is a Parisian working for an Italian company, but he understands American popular culture better than most U.S.-born marketers. Thus the Fiat and Chrysler CMO — the man behind the iconic “Imported from Detroit” campaign for the Chrysler brand — now has scored what looks like another major marketing coup by creating another cultural touchstone with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
2. Drop in Teen Driving Tracks with Teen Unemployment, HLDI Study Finds
A recent drop in teen driving likely comes down to simple economics. Young people today may want to drive just as much as they did a generation ago but simply can't afford it, a new report from the Highway Loss Data Institute (HLDI) suggests.
1. Best Halloween Costume, Yet?
A little toddler girl dressed up in an LED suit that transforms her into a precious little stick figure? What is going on? Cute is upping its game in the 21st century, and this is the new frontier of precious.
----------------------
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news or subscribe to our blog!
No Comments
Orange Buick GMC
Top Ten Blogs and Auto Industry News 10/14 - 10/18
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- search and social, no to Yelp, and the TCLE Act.
10. 9th Annual Clients & Friends Workshop
Please do not miss this awesome opportunity and remember only 100 tickets are available for the November 12th -13th Kain Automotive event in Lexington, KY.
9. Great Products Do Not Sell Themselves
Assuming that a fantastic product will inevitably find a way to customers is dangerous because it’s false. No product sells itself. Check out the life and times of Nikola Tesla as an example.
These 5 ‘Believes’ can take you farther than just great. Master them and you can be the best. You can set the standard for your company and for your industry if you believe you can. Set your mind to it and don’t settle for anything less. You were born for greatness.
7. Search and Social will not be Separate Marketing Endeavors in 2014
Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this. Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines. These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.
6. Why a Digital Marketing Expert Still Believes in TV Advertising
A recently conducted study showed that television not only builds dealership brand awareness, it amplifies other marketing channels dealerships use to reach customers, including email campaigns, Web site targeting, direct mail and paid and organic search.
5. Why We Said No to Yelp Ads Twice
From Aaron Wirtz at Subaru of Wichita, “Yelp prides itself on being a search engine for low-funnel shoppers ready to make a decision. If this is so effective, then why are the ads served up in the Wichita area only marginally relevant?”
4. Google Glass for Vehicle Merchandising
Dan Fontaine, e-Commerce Director for the Colonial Automotive Group, shows us what dealers can do with Google Glass.
3. How Social Data Changes Everything We Know About Marketing Strategies
Conventional marketing is like trying to hit a thousand bull's-eyes with one arrow. For too long, marketers have accepted absurdly low conversion rates for the deployment of an an email or banner ad, with a singular message for a massive audience. Personalized marketing using social data-triggered programmatic techniques, on the other hand, can be scaled from an extremely narrow, niche audience ("18-22 year old males in Portland who like Daft Punk") to an audience numbering in the hundreds of thousands ("18-22 year olds who like electronic music").
2. No Cell Phone Calls and No SMS Messages Without Consent
The new Telephone Communication Law Enforcement began two days ago. Did you prepare yourself?
The mastermind behind the infamous, yet super-viral, Rebecca Black “Friday” song unleashed a new song, “Chinese Food,” this week that instantly became another Internet sensation.
_
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!
No Comments
Orange Buick GMC
Top Ten Blogs and Auto Industry News 10/14 - 10/18
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- search and social, no to Yelp, and the TCLE Act.
10. 9th Annual Clients & Friends Workshop
Please do not miss this awesome opportunity and remember only 100 tickets are available for the November 12th -13th Kain Automotive event in Lexington, KY.
9. Great Products Do Not Sell Themselves
Assuming that a fantastic product will inevitably find a way to customers is dangerous because it’s false. No product sells itself. Check out the life and times of Nikola Tesla as an example.
These 5 ‘Believes’ can take you farther than just great. Master them and you can be the best. You can set the standard for your company and for your industry if you believe you can. Set your mind to it and don’t settle for anything less. You were born for greatness.
7. Search and Social will not be Separate Marketing Endeavors in 2014
Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this. Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines. These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.
6. Why a Digital Marketing Expert Still Believes in TV Advertising
A recently conducted study showed that television not only builds dealership brand awareness, it amplifies other marketing channels dealerships use to reach customers, including email campaigns, Web site targeting, direct mail and paid and organic search.
5. Why We Said No to Yelp Ads Twice
From Aaron Wirtz at Subaru of Wichita, “Yelp prides itself on being a search engine for low-funnel shoppers ready to make a decision. If this is so effective, then why are the ads served up in the Wichita area only marginally relevant?”
4. Google Glass for Vehicle Merchandising
Dan Fontaine, e-Commerce Director for the Colonial Automotive Group, shows us what dealers can do with Google Glass.
3. How Social Data Changes Everything We Know About Marketing Strategies
Conventional marketing is like trying to hit a thousand bull's-eyes with one arrow. For too long, marketers have accepted absurdly low conversion rates for the deployment of an an email or banner ad, with a singular message for a massive audience. Personalized marketing using social data-triggered programmatic techniques, on the other hand, can be scaled from an extremely narrow, niche audience ("18-22 year old males in Portland who like Daft Punk") to an audience numbering in the hundreds of thousands ("18-22 year olds who like electronic music").
2. No Cell Phone Calls and No SMS Messages Without Consent
The new Telephone Communication Law Enforcement began two days ago. Did you prepare yourself?
The mastermind behind the infamous, yet super-viral, Rebecca Black “Friday” song unleashed a new song, “Chinese Food,” this week that instantly became another Internet sensation.
_
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!
No Comments
Orange Buick GMC
Top Ten Blogs and Auto Industry News: 10/7-10/11
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- DD15, DSES, and mistakes our brains make.
10. DD15 Recommended Sessions with Kevin Frye
Hum along with me – “It’s the Most… Wonderful Time… of the Year!!!”
In the case of inventory photos, many dealerships pay a vendor to do it simply because it won’t get done otherwise. Many enlightened dealers have recognized the cost savings by taking their own photos and have designated people to take them. Every minute you have a vehicle on your website for sale without photos is a minute in which a potential customer could see it and pass on by.
8. DrivingSales Executive Summit
Experience brilliant speakers from in and outside the auto industry at this year’s DrivingSales Executive Summit.
7. 10 Social Media Stats Every Automotive Marketer Needs to Know
As savvy as Internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.
6. Are You Doing Your SEO Wrong?
With all the changes going on with encrypting keyword data inside of Google Analytics, there are still a lot of simple housekeeping things you can do to make sure the infrastructure and integrity of your site are legit.
5. Creating Parody Social Media Accounts Doesn’t Violate Computer Frau...
This is a strange lawsuit brought by an assistant middle high school principal who alleged that defendants (students) created social media accounts using the principal’s name and likeness. Defendants allegedly posted materials, including some which were obscene, that caused his reputation to be diminished.
4. 8 Common Thinking Mistakes Our Brains Make Every Day and How to Pre...
Get ready to have your mind blown.
3. U.S Unloads $570 Million in GM Shares
The U.S. Treasury said it sold another $570.1 million worth of General Motors common stock last month as it moved toward exiting its holdings in the company by the end of March 2014.
Listen up, humans. It's time you all stop feeling so superior about all that pointing you do with your highly-evolved fingers. Elephants are wise to this method of communicating, so it's probably best to keep your pointing finger away from your secret peanut stash.
If you've been near YouTube or your Facebook feed in the past month, you've probably gottenan earful of "Gering-ding-ding-ding-dingeringeding" thanks to Ylvis' viral video for "The Fox." But Norwegian brothers Bard and Vegard Ylvisaker hadn't personally asked American audiences what the fox says until Wednesday night, when they made their television debut on "Late Night With Jimmy Fallon.”
_
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage and @kettycon Twitter for daily updates on auto industry news!
No Comments
Orange Buick GMC
Top Ten Blogs and Auto Industry News: 10/7-10/11
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- DD15, DSES, and mistakes our brains make.
10. DD15 Recommended Sessions with Kevin Frye
Hum along with me – “It’s the Most… Wonderful Time… of the Year!!!”
In the case of inventory photos, many dealerships pay a vendor to do it simply because it won’t get done otherwise. Many enlightened dealers have recognized the cost savings by taking their own photos and have designated people to take them. Every minute you have a vehicle on your website for sale without photos is a minute in which a potential customer could see it and pass on by.
8. DrivingSales Executive Summit
Experience brilliant speakers from in and outside the auto industry at this year’s DrivingSales Executive Summit.
7. 10 Social Media Stats Every Automotive Marketer Needs to Know
As savvy as Internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.
6. Are You Doing Your SEO Wrong?
With all the changes going on with encrypting keyword data inside of Google Analytics, there are still a lot of simple housekeeping things you can do to make sure the infrastructure and integrity of your site are legit.
5. Creating Parody Social Media Accounts Doesn’t Violate Computer Frau...
This is a strange lawsuit brought by an assistant middle high school principal who alleged that defendants (students) created social media accounts using the principal’s name and likeness. Defendants allegedly posted materials, including some which were obscene, that caused his reputation to be diminished.
4. 8 Common Thinking Mistakes Our Brains Make Every Day and How to Pre...
Get ready to have your mind blown.
3. U.S Unloads $570 Million in GM Shares
The U.S. Treasury said it sold another $570.1 million worth of General Motors common stock last month as it moved toward exiting its holdings in the company by the end of March 2014.
Listen up, humans. It's time you all stop feeling so superior about all that pointing you do with your highly-evolved fingers. Elephants are wise to this method of communicating, so it's probably best to keep your pointing finger away from your secret peanut stash.
If you've been near YouTube or your Facebook feed in the past month, you've probably gottenan earful of "Gering-ding-ding-ding-dingeringeding" thanks to Ylvis' viral video for "The Fox." But Norwegian brothers Bard and Vegard Ylvisaker hadn't personally asked American audiences what the fox says until Wednesday night, when they made their television debut on "Late Night With Jimmy Fallon.”
_
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage and @kettycon Twitter for daily updates on auto industry news!
No Comments
Orange Buick GMC
Top Ten Blogs and Auto Industry News: 9/23-9/27
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Ford buys a startup, the new Corvette, and the Australian Opel.
10. Ford Buys Software Startup Livio
Ford Motor Co. is acquiring Livio, a Michigan-based company whose software allows drivers to connect with their smartphone applications.
9. Nissan Delivering Versa Notes in an Amazon Box
To create buzz for the Versa, which went on sale this summer without a major national ad campaign, Nissan is giving $1,000 Amazon.com gift cards to the first 100 customers who buy the Versa Note through an Amazon.com link to a Nissan dealer.
8. Employee Loyalty: Is there a Silver Bullet?
When was the last time you heard of someone who had worked his or her entire life for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become non-existent?
7. Healthy Habits = Higher Profitability
A healthy workplace means much more than occupational health and safety. A healthy workplace starts with healthy habits. All behavior has consequences and the negative consequences cost dealers profitability. It’s easy to recognize an unhealthy work environment by its low employee morale, poor retention, high absenteeism, and increased conflicts. Financially, dealers suffer decreased profitability due to low productivity and higher benefit cost. Learn how to build healthy habits!
6. The New Corvette’s Oldster Problem
The Corvette is perhaps the most storied sports car in the history of American motoring,
which is why the debut of the latest model — the seventh generation of the car, known as the C7 — is a Big Automotive Deal.
After exactly one year and one day after officially entering the Australian market, General Motors’ European brand Opel has announced it will be closing its doors in The Land Down Under effective immediately.
In 1996, Bill Gates famously said, "Content is king." To a large degree, he's still correct. It's now 2013 and Robert and Shel have the answer for where we're heading next in The Age of Context. They set it up by identifying the five forces in play: social, mobile, data, sensors and location.
3. NASA's Curiosity Rover Finds Water in Martian Soil
Water has been discovered in the fine-grained soil on the surface of Mars, which could be a useful resource for future human missions to the red planet, according to measurements made by NASA's Curiosity rover.
2. Celebrating DrivingSales.com 10th Anniversary
An open letter from the man who purchased the domain name-- drivingsales.com.
1. This is How Dumb People Sound with #Overload
Justin Timberlake and Jimmy Fallon, comedy skit best friends and the human couple equivalent of a pair of colorful striped socks, teamed up yet again to shed light on a disease that's been plaguing phone-connected humans for years now: the ridiculous overuse of #hashtags
_
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!
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Orange Buick GMC
Top Ten Blogs and Auto Industry News: 9/23-9/27
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Ford buys a startup, the new Corvette, and the Australian Opel.
10. Ford Buys Software Startup Livio
Ford Motor Co. is acquiring Livio, a Michigan-based company whose software allows drivers to connect with their smartphone applications.
9. Nissan Delivering Versa Notes in an Amazon Box
To create buzz for the Versa, which went on sale this summer without a major national ad campaign, Nissan is giving $1,000 Amazon.com gift cards to the first 100 customers who buy the Versa Note through an Amazon.com link to a Nissan dealer.
8. Employee Loyalty: Is there a Silver Bullet?
When was the last time you heard of someone who had worked his or her entire life for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become non-existent?
7. Healthy Habits = Higher Profitability
A healthy workplace means much more than occupational health and safety. A healthy workplace starts with healthy habits. All behavior has consequences and the negative consequences cost dealers profitability. It’s easy to recognize an unhealthy work environment by its low employee morale, poor retention, high absenteeism, and increased conflicts. Financially, dealers suffer decreased profitability due to low productivity and higher benefit cost. Learn how to build healthy habits!
6. The New Corvette’s Oldster Problem
The Corvette is perhaps the most storied sports car in the history of American motoring,
which is why the debut of the latest model — the seventh generation of the car, known as the C7 — is a Big Automotive Deal.
After exactly one year and one day after officially entering the Australian market, General Motors’ European brand Opel has announced it will be closing its doors in The Land Down Under effective immediately.
In 1996, Bill Gates famously said, "Content is king." To a large degree, he's still correct. It's now 2013 and Robert and Shel have the answer for where we're heading next in The Age of Context. They set it up by identifying the five forces in play: social, mobile, data, sensors and location.
3. NASA's Curiosity Rover Finds Water in Martian Soil
Water has been discovered in the fine-grained soil on the surface of Mars, which could be a useful resource for future human missions to the red planet, according to measurements made by NASA's Curiosity rover.
2. Celebrating DrivingSales.com 10th Anniversary
An open letter from the man who purchased the domain name-- drivingsales.com.
1. This is How Dumb People Sound with #Overload
Justin Timberlake and Jimmy Fallon, comedy skit best friends and the human couple equivalent of a pair of colorful striped socks, teamed up yet again to shed light on a disease that's been plaguing phone-connected humans for years now: the ridiculous overuse of #hashtags
_
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!
No Comments
Orange Buick GMC
Top Ten Blogs And News For Auto Dealers: 9/2/13-9/6/13
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- ad blocking software, empowered employees, and Google+.
10. Over ⅕ of People Use Ad Blocking Software
Based on data from 220 clients, PageFair found an average ad-blocking rate of 22.7%. It estimates that one of its “typical” clients, with a 25% block rate, loses about $500,000 a year due to ad blockers. Based on data from a small sample of clients, PageFair says ad blocking is growing at 43% every year.
9. Auto Dealers say the Darndest Things
This eBook was created to serve as a quick guide to be sure you are always creating a positive showroom experience that will turn into SALES!
8. Empowered Employees and Pizza: A Success Story
A simple act of generosity can create something very hard to find: a brand advocate.
7. The New Playing Field at the Dealership – Are You Playing?
Let’s face it: the customers that come to the dealership for information are most-certainly a dying breed.
6. Made-for-Web Video Remakes the TV Landscape
Viewers don’t seem to make huge distinctions between TV and made-for-web video ads. A January 2013 Starcom study found that US internet users had similar attitudes toward ads during traditional TV and original streaming content.
5. Google+ Said to Top Twitter in Mobile App Popularity Around the World
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world, according to a recent study from GlobalWebIndex
4. American Auto Earnings Show Signs of Beating Best of 90s
The 17 percent surge in U.S. auto sales last month pushed the annual rate to a pre-recession, boom-time level. Even more significant, Detroit automakers are reaping profits not seen since the turn of the century
3. Gone in 90 Seconds: America’s Quickest Selling Cars
U.S. consumers bought cars more briskly in August than they have in six years, according to a batch of sales data released yesterday. Low-interest rates, gathering momentum in consumer confidence, and pent-up demand are combining to fuel the gains. Check out the list.
2. Kia’s Hip-Hop Hamsters Are a Branding Bargain
Kia’s latest hamster ad video went viral, in part because Kia is careful to post its videos on the Web long before they air elsewhere. This is the kind of social fuel that a lot of car companies and their advertising shops fail to accomplish. It’s interesting enough to see Jennifer Lopez tool around her old neighborhood in a little Fiat (F:IM), but it’s not necessarily the type of thing one might e-mail to a friend or post on Twitter. Ditto for Clint Eastwood growling about Detroit.
Norwegian group Ylvis finally answers the question that your old See 'N Say never could. We all know that cows go moo. Dogs go woof. Fish go blub. But what does the fox say? These two Scandinavians try several of their best onomatopoeic guesses before a CGI-animated fox schools them both. The video is almost beyond words - imagine Old MacDonald having a nightmare about a Flaming Lips concert - so you'll need to see for yourself. Watch (and love) every minute of it.
_
Did we miss anything important? Like our top ten blogs this week? Leave us a comment below! Or if you really can’t wait for your automotive fix, follow @activengage on Twitter for daily updates on auto industry news!
No Comments
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Top Ten Blogs And News For Auto Dealers: 9/2/13-9/6/13
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- ad blocking software, empowered employees, and Google+.
10. Over ⅕ of People Use Ad Blocking Software
Based on data from 220 clients, PageFair found an average ad-blocking rate of 22.7%. It estimates that one of its “typical” clients, with a 25% block rate, loses about $500,000 a year due to ad blockers. Based on data from a small sample of clients, PageFair says ad blocking is growing at 43% every year.
9. Auto Dealers say the Darndest Things
This eBook was created to serve as a quick guide to be sure you are always creating a positive showroom experience that will turn into SALES!
8. Empowered Employees and Pizza: A Success Story
A simple act of generosity can create something very hard to find: a brand advocate.
7. The New Playing Field at the Dealership – Are You Playing?
Let’s face it: the customers that come to the dealership for information are most-certainly a dying breed.
6. Made-for-Web Video Remakes the TV Landscape
Viewers don’t seem to make huge distinctions between TV and made-for-web video ads. A January 2013 Starcom study found that US internet users had similar attitudes toward ads during traditional TV and original streaming content.
5. Google+ Said to Top Twitter in Mobile App Popularity Around the World
Despite having a highly engaged mobile user base, Twitter falls behind Google+ in mobile application popularity around the world, according to a recent study from GlobalWebIndex
4. American Auto Earnings Show Signs of Beating Best of 90s
The 17 percent surge in U.S. auto sales last month pushed the annual rate to a pre-recession, boom-time level. Even more significant, Detroit automakers are reaping profits not seen since the turn of the century
3. Gone in 90 Seconds: America’s Quickest Selling Cars
U.S. consumers bought cars more briskly in August than they have in six years, according to a batch of sales data released yesterday. Low-interest rates, gathering momentum in consumer confidence, and pent-up demand are combining to fuel the gains. Check out the list.
2. Kia’s Hip-Hop Hamsters Are a Branding Bargain
Kia’s latest hamster ad video went viral, in part because Kia is careful to post its videos on the Web long before they air elsewhere. This is the kind of social fuel that a lot of car companies and their advertising shops fail to accomplish. It’s interesting enough to see Jennifer Lopez tool around her old neighborhood in a little Fiat (F:IM), but it’s not necessarily the type of thing one might e-mail to a friend or post on Twitter. Ditto for Clint Eastwood growling about Detroit.
Norwegian group Ylvis finally answers the question that your old See 'N Say never could. We all know that cows go moo. Dogs go woof. Fish go blub. But what does the fox say? These two Scandinavians try several of their best onomatopoeic guesses before a CGI-animated fox schools them both. The video is almost beyond words - imagine Old MacDonald having a nightmare about a Flaming Lips concert - so you'll need to see for yourself. Watch (and love) every minute of it.
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