Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ketty Colom

Ketty Colom Digital Marketing Specialist

Ketty Colom Blog Posts

Danbury Auto Group Sees a 15% Closing Ratio on Chat Leads

Danbury Auto Group Sees a 15% Closing Ratio on Chat Leads

Susan Eway, Business Development Manager at Danbury Auto Group (which includes Dodge, Chrysler, Jeep, Ram, Hyundai, and Kia brands) had to face…

Top Ten Blogs and Auto Industry News: 10/21-10/25

Top Ten Blogs and Auto Industry News: 10/21-10/25

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

Top Ten Blogs and Auto Industry News 10/14 - 10/18

Top Ten Blogs and Auto Industry News 10/14 - 10/18

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

Top Ten Blogs and Auto Industry News: 10/7-10/11

Top Ten Blogs and Auto Industry News: 10/7-10/11

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

Patrick BMW Offers Customer a Choice--and it Pays Off!

Patrick BMW Offers Customer a Choice--and it Pays Off!

Patrick BMW Offers Customer a Choice--and it Pays Off! Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done o…

Top Ten Blogs and Auto Industry News: 9/23-9/27

Top Ten Blogs and Auto Industry News: 9/23-9/27

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

Top Ten Blogs and Auto Industry News: 9/16-9/20

Top Ten Blogs and Auto Industry News: 9/16-9/20

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

My Chat Story: Fort Wayne Automotive

My Chat Story: Fort Wayne Automotive

When you’ve been in the auto business for almost 30 years, you learn to appreciate quality. Fort Wayne, Indiana’s Curt Richards has seen it all…

Top Ten Blogs And News For Auto Dealers: 9/2/13-9/6/13

Top Ten Blogs And News For Auto Dealers: 9/2/13-9/6/13

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends,…

Auto Dealers Say the Darndest Things

Auto Dealers Say the Darndest Things

How to Provide the Most Positive Digital Showroom Experience   Car buyers are spending more time online shopping for a car than ever before! Accordi…

Top Ten Blogs And News For Auto Dealers: August 5th-9th

Top Ten Blogs And News For Auto Dealers: August 5th-9th

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

Shark Week's Guerrilla Marketing

Shark Week's Guerrilla Marketing

It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987,…

Top Ten Blogs And News For Auto Dealers: July 22nd-26th

Top Ten Blogs And News For Auto Dealers: July 22nd-26th

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

New eBook: Auto-Lead Follow Up Is Killing Your Dealership’s Sales

New eBook: Auto-Lead Follow Up Is Killing Your Dealership’s Sales

I’ve written many blogs on the topic of mobile friendly websites, emails, and all around marketing, yet I’ve noticed that most dealerships are …

Top Ten Blogs And News For Auto Dealers: July 8th-12th

Top Ten Blogs And News For Auto Dealers: July 8th-12th

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

Don't EVER Chat Like This

Don't EVER Chat Like This

There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is…

What's Behind the Facebook Like?

What's Behind the Facebook Like?

  Why do consumers like your Facebook fan page? Are you eager to gain fans and do so by offeringenticing offers, contests, and deals? Well the…

Bentley Scores with Heritage

Bentley Scores with Heritage

What’s the one thing that big box retailers don’t have? Heritage and a story. Sure, they can hire celebrity spokespeople, spend millions in adv…

Your Website is a Goldmine!

Your Website is a Goldmine!

Your digital showroom is the best source for quality leads and lead generation. Your consumers are not going to third party sites to search for your dealer…

How Corona Harnessed the Power of the Moon

How Corona Harnessed the Power of the Moon

Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun …

Online Trends Your Dealership Needs to Know

Online Trends Your Dealership Needs to Know

It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might someti…

Customer Service Never Starts with the Customer

Customer Service Never Starts with the Customer

Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers. …

Stacey's Mom Has Got It Going On....

Stacey's Mom Has Got It Going On....

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, …

The Loyalty Playbook

The Loyalty Playbook

Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Mus…

I'm Sorry...

I'm Sorry...

You probably have noticed J.C. Penney's heartfelt apology taking over the airwaves afterposting a 13 billion decline in revenue while trying to attract…

Top Ten Blogs And News For Auto Dealers: 4/30-5/2/13

Top Ten Blogs And News For Auto Dealers: 4/30-5/2/13

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, c…

Let Me Tell You a Story...

Let Me Tell You a Story...

Did you know that personal stories and gossip make up 65% of our conversations? Linguists and anthropologists generally agree that storytell…

ActivEngage My Chat Story-- Headquarter Toyota

ActivEngage My Chat Story-- Headquarter Toyota

Headquarter Toyota Closes 12% of Chat Sales Leads Cindy Rosado, Internet Director for Headquarter Toyota has been in the industry for 18 years. To keep u…

The #1 Dealer Website Fail

The #1 Dealer Website Fail

Earlier this year I wrote a blog on how to make your dealership’s website mobile friendly, however a recent survey (based on an analys…

Does Unicode Symbols in Emails Increase Engagement?

Does Unicode Symbols in Emails Increase Engagement?

The subject line is the most important text you can write for your emails. This line of textdetermines whether or not your customer will even open your e…

Selling the Experience --Mad Men Style

Selling the Experience --Mad Men Style

Last night the new season of Mad Men premiered, the show that follows the tale of an ad agency on Madison Avenue NYC, garnered much hype last year after th…

What's the Value in Your Social Media Icons?

What's the Value in Your Social Media Icons?

There is a reason your social media icons aren’t doing anything. Simply put consumers will ask--what’s in it for me? While browsing many dealer…

Management Lessons from Game of Thrones

Management Lessons from Game of Thrones

The new season of Game of Thrones is underway and I’m eager to see where the 7 Kingdomstakes us in the third season. This show adapted from Ge…

New eBook: Auto-Lead Follow Up Is Killing Your Dealership’s Sales

New eBook: Auto-Lead Follow Up Is Killing Your Dealership’s Sales

I understand how important leads are, I mean I work for a company that supplies a service to dealerships that ensures quality conversations, leads and…

5 Million People Aren't Seeing Your TV Spots

5 Million People Aren't Seeing Your TV Spots

About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewer…

Seriously, Why Aren't You Blogging?

Seriously, Why Aren't You Blogging?

Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s&nbsp…

Keep Your Warriors Happy!

Keep Your Warriors Happy!

At ActivEngage we know that a happy employee will result in better services for your dealership and your online customers that chat. We take pride in kee…

The Power of Kawaii

The Power of Kawaii

Don’t fret about the latest viral video circulating around your office of kittens, baby pandas or puppies doing something adorable. A Japan…

Gaining Email Subscriptions--the Right Way!

Gaining Email Subscriptions--the Right Way!

If you are one of those people that is buying list of email “subscribers”, stop doing it! Buyingemail lists will damage your sender score and t…

The Harlem Shake is Stupid!

The Harlem Shake is Stupid!

  The Harlem Shake is stupid, yes, we all know it, but that’s why this video trend easily went viral. There is a lesson in marketing that can b…

Does your Dealership Fly in a V?

Does your Dealership Fly in a V?

Sometimes in Florida, I see the occasional flock of birds fly in a V formation heading south(probably to Miami, they have a great party scene). That got me…

Offering Free WiFi Could Land you in Jail

Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out…

57% of Customers Surveyed Want to Chat

57% of Customers Surveyed Want to Chat

It’s a digital shopping world, we all know it. I go online to find the best products and yourcustomers are doing the same thing.According to a recent…

Getting Your Customers to do Marketing for You

Getting Your Customers to do Marketing for You

In 2008, I bought my 2009 Honda Fit in red and to this day it still turns heads. When I stop at a gas station people always approach me and ask about my …

Facebook Offers

Facebook Offers

Facebook users have shown that they’re more willing to interact with content in their newsfeed than traditional advertising. With Facebook Offer…

The Rise of Social Care

The Rise of Social Care

Are you incorporating social media into your customer service strategy? If you’re not doing so yet, your customers are already doing it for you. &ldq…

Fiefdoms in the Workplace

Fiefdoms in the Workplace

No matter the size of your company, people will always find a way to distance themselves from one another and form cliques; or in this case--fiefdoms. Some…

To Sell is Human

To Sell is Human

In his new book, To Sell is Human, bestselling author Daniel Pink argues that selling has changed more in the last ten years than it did over the…

Lessons Learned from the Wolfman

Lessons Learned from the Wolfman

For the past 40-something years, a German Wolf Researcher named Werner Freund has operated a wolf sanctuary in Saarland, Germany, where he has personally…

Are You Going to the 2013 NADA Conference?

Are You Going to the 2013 NADA Conference?

Great weather, fun things to do and see, (you can meet Mickey Mouse!) - why wouldn’t you want to attend the 2013 NADA Conference in Orlando? From F…

Customer Service Phrases that Shouldn't Exist

Customer Service Phrases that Shouldn't Exist

In regards to customer service, some phrases have become redundant and out right stupid to say to customers. From working retail to chatting for your deale…

Web Video Marketing Part 2

Web Video Marketing Part 2

  Now that the pre-planning stage of your web video is complete, it’s time to develop the production of your videos. If you’re not up t…

Web Video Marketing Part 1

Web Video Marketing Part 1

If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much mo…

How to Respond to Negative Reviews

How to Respond to Negative Reviews

We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to a…

FREE eBook! 6 Resolutions Your Dealership Must Keep

FREE eBook! 6 Resolutions Your Dealership Must Keep

  We’re hearing lots of talk about resolutions to keep in the new year. Promises to eat better, quit smoking, save more money, and tour the …

Brands and Personal Connections

Brands and Personal Connections

As marketers we believe that most consumers feel personally connected to their favorite brands even amid a scandal or PR disaster (ex Chick-Fil-A’s…

Scott Monty's Social Media Lessons

Scott Monty's Social Media Lessons

  At the 2013 New Media Expo in Las Vegas, Scott Monty shared Ford’s storytelling lessons. From Ford’s ups and downs Monty has solid a…

Are Ads all Fluff?

Are Ads all Fluff?

  My mother often tells me that you can trust no one, “You can’t even trust your right hand, because that one can chop your left ha…

6 Steps to Make Your Website Tablet Friendly

6 Steps to Make Your Website Tablet Friendly

  Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will&nb…

Recharge for the New Year

Recharge for the New Year

  If you are like me, you may not feel as refreshed as you should be in the new year. I know I’m not.  Holidays are exhausting from sho…

Top 10 Blogs and News for 12/17-12/21

Top 10 Blogs and News for 12/17-12/21

  The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events,…

Handy Automotive's My Chat Story

Handy Automotive's My Chat Story

    The Handy Family of Dealerships has been around for quite some time. Established in 1952, Handy Automotive actually starte…

Top Ten Blogs and News for the Week 12/10-12/14/12

Top Ten Blogs and News for the Week 12/10-12/14/12

  The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events,…

Optimizing Your Dealership's FAQ

Optimizing Your Dealership's FAQ

  Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it?  Do you even have a FAQ page? The…

Will the Real VSA Please Stand Up?

Will the Real VSA Please Stand Up?

  They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ide…

Driving Dogs and Social Media Engagement

Driving Dogs and Social Media Engagement

  The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the id…

Facebook Wants You to Vote on Whether or Not You're Allowed to Vote

Facebook Wants You to Vote on Whether or Not You're Allowed to Vote

  The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote ag…

A Lesson Learned from our Government's Blog

A Lesson Learned from our Government's Blog

  Yesterday, the US Government took to its blog to announce that all the rumors of earth ending on December 21,2012 are false. Wait, wha…

How Holiday Parties Boost Company Morale

How Holiday Parties Boost Company Morale

  Last night ActivEngage had it’s annual Holiday Party at Ceviche. We had an open bar, hand passed appetizers, and a great DJ. By 7PM emp…

Why do People Share Content with Others?

Why do People Share Content with Others?

  Have you wondered why certain things online go viral? Why do we share each other’s blogs, links, and video content? Think about it. Is it …

Mark Cuban's Facebook Outcry

Mark Cuban's Facebook Outcry

  Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with the social network giant and plans to go elsew…

Brand Management Lessons

Brand Management Lessons

  Yes, the election is over and I’m grateful to not be bombarded with political ads every time my favorite show is on commercial b…

Mobile Email Tips

Mobile Email Tips

  Don’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36…

The Consumer Experience

The Consumer Experience

    The Internet is practically a limitless form of Media. This interconnected Web has brought together people across the worl…

Are your Video Ads Ready for the Holidays?

Are your Video Ads Ready for the Holidays?

  The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online…

Need more of a Following?

Need more of a Following?

  You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their frien…

Have Vampires and Zombies Lurked into Your Workplace?

Have Vampires and Zombies Lurked into Your Workplace?

  Vampire and zombies are everywhere. It’s been a Summer and Fall full of supernatural events and television.. From True Blood to …

Top 10 Blogs And News For Auto Dealers: October 8-12

Top 10 Blogs And News For Auto Dealers: October 8-12

  The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current ev…

Brands with Global Recognition

Brands with Global Recognition

      It’s about that time again to see what is the most recognized brand in the world and on Facebook. The latest study fr…

Facebook's New Collections Feature

Facebook's New Collections Feature

  Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new…

Bing and Yahoo SEO

Bing and Yahoo SEO

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestri…

Twitter Brand Tools

Twitter Brand Tools

  Twitter recently announced some improvements for their advertising platform,  including the ability to choose which tweet you promote and r…

SEO 101

SEO 101

    If you aren’t too keen on search engine optimization, I’m here to help you whether you’re going to SEO your website y…

Email Content Filtering

Email Content Filtering

  There is more to email than just having great content, the perfect subject line, and having a perfect layout. What about spam filters? When it c…

The Transparent Marketing Strategy

The Transparent Marketing Strategy

  Ever since I attended the B2B Marketing Sherpa Summit at the end of August,  I’ve been following Dr. Flint McGlaughlin’s&n…

What's Showrooming?

What's Showrooming?

  Car Dealers! Have you heard of the term, “Showrooming?” It’s basically a customer that comes into your dealership to look at v…

Landing Page Optimization

Landing Page Optimization

  Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, i…

Top Ten Blogs for 8/20-8/24

Top Ten Blogs for 8/20-8/24

   ActivEngage, the most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry…

The Business of Fake Followers

The Business of Fake Followers

After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buyi…

Writing in the Inverted Pyramid for your Website

Writing in the Inverted Pyramid for your Website

  Writing content for your website? Use the inverted pyramid style. Why? Your customers want information in an instant. They don’t want…

The 3 Layer Brain

The 3 Layer Brain

    How many brains do you have? Trick question, I know. Your biology teacher said you have one. However, according to Dr. Mark Gou…

Empathetic Automotive Marketing

Empathetic Automotive Marketing

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their …

Bilingual Chat Matters

Bilingual Chat Matters

  Does your dealer live chat provide the ability to chat in different languages? Can you speak at least two different  languages? It is no su…

Gain More Instagram Followers NOW!

Gain More Instagram Followers NOW!

      Instagram is undoubtedly the most popular photo sharing site in the world. So how can your dealership capitalize on this Ap…

Facebook Want Button Rumor

Facebook Want Button Rumor

There's a rumor that Facebook is creating a "want" button. What does this mean for your dealership if this comes into fruition? Read more t…

Misconceptions of Automotive Live Chat

Misconceptions of Automotive Live Chat

  As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is impor…

A Study of the Pinterest Eye

A Study of the Pinterest Eye

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as …

10 Reasons Why You Should have a Mobile Site

10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here…

Boosting your Dealership's Rating

Boosting your Dealership's Rating

  Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the busine…

Gen Y: The Go Nowhere Generation?

Gen Y: The Go Nowhere Generation?

  After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Be…

The Importance of Social Business

The Importance of Social Business

  As a Social Media Specialist, I’ve been asked many times before what is it that I do and how I do it. I simply reply, I write, because …

Ways you're Killing Sales Leads

Ways you're Killing Sales Leads

Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about…

Mobile Ads-is it Worth it?

Mobile Ads-is it Worth it?

We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile adver…

Guide to Instagram - How Auto Dealers Can Jump on the Filter Craze

Guide to Instagram - How Auto Dealers Can Jump on the Filter Craze

You might not use Instagram, but you’ve probably come across photos that 50 million users of Instagram have taken and put on the web. Also, more…

Pin Master: Become A Pinterest Pro!

Pin Master: Become A Pinterest Pro!

  Pinterest is a pretty easy thing to grasp, right? You just pin pictures and hope that someone likes them or comments on them. We all know that P…

Graphic Placement Makes a Difference- Tips to Improve your Website!

Graphic Placement Makes a Difference- Tips to Improve your Website!

More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use alloca…

Your Customers are Not that into You! Tips to gain them back!

Your Customers are Not that into You! Tips to gain them back!

  Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do …

Twitter 101 for Auto Dealers

Twitter 101 for Auto Dealers

    Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. Howev…

Powerful Tips for your B2B LinkedIn Profile

Powerful Tips for your B2B LinkedIn Profile

    Most people, when they hear LinkedIn, they think of a site where professionals post their resumes, maybe network, and that’s i…

Who Runs the World? Girls!

Who Runs the World? Girls!

At my parent’s house my mother has a plaque that reads, “En esta casa canta el gallo pero manda la gallina.”  For my non-Spanish s…

Survey says: Hispanics use Social Media the Most- Tips on how to reach this Demographic by a Latina

Survey says: Hispanics use Social Media the Most- Tips on how to reach this Demographic by a Latina

In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the cl…

Foursquare- Tips on Playing the Game for Your Dealership

Foursquare- Tips on Playing the Game for Your Dealership

This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure!…

Suggested Posts

Recent Comments

 Unlock all of the community & features  Join Now