Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.

After setting up a number for people to text, you can print that number on a billboard, print ad, website, or Facebook page. You could link a specific number or text to a brand or even a specific vehicle special. When someone sees the ad and texts the brand name or stock number to the texting number, that person can receive information about a vehicle or connect with a salesperson. For example, “Text FORD to 12345 for information on our latest Ford specials” or “Text M1234 [stock number] to 12345 for more information on this vehicle.” Perhaps the person might get a text right away promising a later call or even receive a text with short info about a current special or a web address to visit.

Text message marketing also offers tracking statistics to see how many people receive and open messages, as well as how many leads convert into sales. A user on the Dealer Refresh forum says that he knows of a dealer who sold a car completely through text messaging.

As an auto dealer, be as creative as you want to integrate mobile marketing with both traditional and social media. Start a contest and require contestants to text a number to enter, and then the finalists receive a text inviting them to an event at the dealership. Also, a billboard can advertise a car special but ask people to text to find out the final price.

Also print window stickers to put on cars, asking people to text the stock number of the car to a number to receive more information. The possibilities are endless for using mobile marketing for automotive advertising.

Reach people on their phones as they see your ads and text in for assistance. Text message marketing provides one more way to drive your brand home and bring in leads to your auto dealership. For more information about how you can use mobile advertising or any of our automotive ad agency services to promote your dealership, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing service to fit the specific needs of your auto dealership marketing campaign. These messages are not spam but instead reach only those people who choose to text a number and request information. Thus a texting campaign can reach a specific target audience.

After setting up a number for people to text, you can print that number on a billboard, print ad, website, or Facebook page. You could link a specific number or text to a brand or even a specific vehicle special. When someone sees the ad and texts the brand name or stock number to the texting number, that person can receive information about a vehicle or connect with a salesperson. For example, “Text FORD to 12345 for information on our latest Ford specials” or “Text M1234 [stock number] to 12345 for more information on this vehicle.” Perhaps the person might get a text right away promising a later call or even receive a text with short info about a current special or a web address to visit.

Text message marketing also offers tracking statistics to see how many people receive and open messages, as well as how many leads convert into sales. A user on the Dealer Refresh forum says that he knows of a dealer who sold a car completely through text messaging.

As an auto dealer, be as creative as you want to integrate mobile marketing with both traditional and social media. Start a contest and require contestants to text a number to enter, and then the finalists receive a text inviting them to an event at the dealership. Also, a billboard can advertise a car special but ask people to text to find out the final price.

Also print window stickers to put on cars, asking people to text the stock number of the car to a number to receive more information. The possibilities are endless for using mobile marketing for automotive advertising.

Reach people on their phones as they see your ads and text in for assistance. Text message marketing provides one more way to drive your brand home and bring in leads to your auto dealership. For more information about how you can use mobile advertising or any of our automotive ad agency services to promote your dealership, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?

You can promote your page by running ads to push people to like your page. When people are browsing Facebook, these ads appear along the right side, with a small image and a maximum of 160 characters of text. Ads are a powerful way to drive people to your Facebook page. You can promote your latest giveaway to encourage people to like your page and enter. You could also drive people to your website to see inventory or service specials.

Facebook ads can target people in specific areas, within a set age range, and with specific interests, allowing a car marketing agency to narrow in on precise audiences. For example, aBMW dealer could target people who are fans of pages related to BMWs.

You only pay when someone clicks an ad, so you spend money only for people who are expressing interest in your page. You set a maximum amount to spend per day and bid on the maximum amount you wish to spend for each ad. Facebook ads provide a cost-effective tool for automotive advertising.

For more information on promoting your car dealership with Facebook ads, feel free to contact us.

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving people to the page. What better way than to run ads right on Facebook?

You can promote your page by running ads to push people to like your page. When people are browsing Facebook, these ads appear along the right side, with a small image and a maximum of 160 characters of text. Ads are a powerful way to drive people to your Facebook page. You can promote your latest giveaway to encourage people to like your page and enter. You could also drive people to your website to see inventory or service specials.

Facebook ads can target people in specific areas, within a set age range, and with specific interests, allowing a car marketing agency to narrow in on precise audiences. For example, aBMW dealer could target people who are fans of pages related to BMWs.

You only pay when someone clicks an ad, so you spend money only for people who are expressing interest in your page. You set a maximum amount to spend per day and bid on the maximum amount you wish to spend for each ad. Facebook ads provide a cost-effective tool for automotive advertising.

For more information on promoting your car dealership with Facebook ads, feel free to contact us.

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.

Joe visits your site, spends five minutes looking at the Altimas in your inventory, and then goes off your site to check out the other dealerships that showed up in results. He forgets about your site as he goes through all the others.

Now, imagine if Joe gets on the computer the next day. He checks his favorite weather site like he always does first thing in the morning. Only he sees ads on that site promoting your dealership’s Altimas! He remembers your site and clicks back to look at your inventory. Now, your car dealership sticks in his mind more than the others he looked through yesterday.

Google and Yahoo! both offer an invaluable tool called remarketing that lets you keep pushing ads to people that visit your site, even when they’re off surfing on other sites. You can keep hitting them with ads for weeks or months after they look at your site.

All you have to do is set up your ad campaign and then set up a code to put in your auto dealer website. You can even add several codes to target people specifically based on which pages they visit. Just as Joe looked at Altimas and kept seeing ads for Altimas, you can target people that look at any specific model, click links to get pricing, or look at service pages.

You can have multiple codes set up in the same website, so you can target people with general ads for your dealership as well as with specific ads for your brand. You can use either display (image) ads or text ads. However, people are much more likely to notice display ads as they’re browsing websites.

Remarketing offers a way to keep Joe coming back to your site as he’s comparing all the different auto dealers’ websites. Your brand will stick in his mind among all the names that he sees.

For more information on how you can use remarketing to promote your auto dealership online, please contact us.

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “nissan altima” in Google. Your car dealership pops up at the top of the search results.

Joe visits your site, spends five minutes looking at the Altimas in your inventory, and then goes off your site to check out the other dealerships that showed up in results. He forgets about your site as he goes through all the others.

Now, imagine if Joe gets on the computer the next day. He checks his favorite weather site like he always does first thing in the morning. Only he sees ads on that site promoting your dealership’s Altimas! He remembers your site and clicks back to look at your inventory. Now, your car dealership sticks in his mind more than the others he looked through yesterday.

Google and Yahoo! both offer an invaluable tool called remarketing that lets you keep pushing ads to people that visit your site, even when they’re off surfing on other sites. You can keep hitting them with ads for weeks or months after they look at your site.

All you have to do is set up your ad campaign and then set up a code to put in your auto dealer website. You can even add several codes to target people specifically based on which pages they visit. Just as Joe looked at Altimas and kept seeing ads for Altimas, you can target people that look at any specific model, click links to get pricing, or look at service pages.

You can have multiple codes set up in the same website, so you can target people with general ads for your dealership as well as with specific ads for your brand. You can use either display (image) ads or text ads. However, people are much more likely to notice display ads as they’re browsing websites.

Remarketing offers a way to keep Joe coming back to your site as he’s comparing all the different auto dealers’ websites. Your brand will stick in his mind among all the names that he sees.

For more information on how you can use remarketing to promote your auto dealership online, please contact us.

Find Your Place on Google

Find Your Place on Google

Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.

After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your automobile dealership to your favorite ice cream shop can be listed.

Google plans to automatically link to Places results when people seem to be searching for local venues. The search engine attempts to target businesses near your location, unless you list another location in your search. People searching for specific auto brands or models near your area will see your car dealership in results when your place page ranks well.

Even though Place pages have existed for a while, Google now will make these more prominent with the new specific search category. Car advertising companies need to take advantage of this search feature to place their clients at the top of results. They should make sure to include as much information as possible about the car dealerships, including hours, pictures, videos, coupons, and promotions.

When customers write reviews and rate a dealership, those ratings and excerpts from reviews show up in search results. Encourage customers to talk online about their experience at your car dealership. The more information in your page, the better it will rank in results.

To learn more about setting up a Place page for your dealership, read our previous blog post on promoting your auto dealership on Google Places.
 

POTRATZ
Paul Potratz

518-788-4724
paul@ppadv.com

Like us on Facebook

Find Your Place on Google

Find Your Place on Google

Google is giving car dealerships one more way to be found online! The new Places search category offers an easy way to search Place pages, which already existed but now are more visible. You can see a business location right on a map, read reviews, and see promotions right in search results.

After entering a search on Google, you'll see a "Places" option on the left side (along with Images, Videos, etc.). You can click this to search just for Place pages; anything from your automobile dealership to your favorite ice cream shop can be listed.

Google plans to automatically link to Places results when people seem to be searching for local venues. The search engine attempts to target businesses near your location, unless you list another location in your search. People searching for specific auto brands or models near your area will see your car dealership in results when your place page ranks well.

Even though Place pages have existed for a while, Google now will make these more prominent with the new specific search category. Car advertising companies need to take advantage of this search feature to place their clients at the top of results. They should make sure to include as much information as possible about the car dealerships, including hours, pictures, videos, coupons, and promotions.

When customers write reviews and rate a dealership, those ratings and excerpts from reviews show up in search results. Encourage customers to talk online about their experience at your car dealership. The more information in your page, the better it will rank in results.

To learn more about setting up a Place page for your dealership, read our previous blog post on promoting your auto dealership on Google Places.
 

POTRATZ
Paul Potratz

518-788-4724
paul@ppadv.com

Like us on Facebook