We sit down with Friendemic CEO Steve Pearson and President/CPO Jason Barber to discuss how dealerships can leverage their reputation.

Leader in Consumer Engagement Solutions for the Automotive Industry Adds New Review Site Partnership Giving Additional Value to Dealership Clients

SCOTTSDALE, ARIZ – (December 3, 2020) Digital Air Strike, the leading social media, intelligent lead response and consumer engagement technology company, today announced a partnership with Women-Drivers.com, the car dealer review platform focused on attracting and retaining women car buyers.  

According to Digital Air Strike’s 8th Annual Automotive Digital Retailing Consumer Trends Study, 87% of women look to social and review sites for help in their dealership selection.

“Women have a great deal of buying power and also have unique considerations when making one of the largest purchases most families make,” said Alexi Venneri, the co-founder and CEO of Digital Air Strike. “We’re proud to continually look for new partners, such as Women-Drivers.com, to help our dealer clients find new ways to engage consumers and showcase their excellent experiences.” 

Because of the partnership, participating Digital Air Strike dealership clients will receive Women-Drivers.com Certified Active Dealer badges. Dealerships with enough reviews will be eligible for the Certified Trusted Dealer badge which will enrich their credibility and market share with an elevated trust-based model. There is no additional cost to Digital Air Strike dealership clients as long as they remain clients. Additionally, the company will integrate reviews from the site into the Digital Air Strike platform and provide technology and services for reviews to be responded to easier.

Women-Drivers.com, a free platform for car dealers and consumers, empowers women and families to locate Certified Trusted Dealers as certified by the website, where they can expect to be treated with respect in a fair and trustworthy manner. Women-Drivers.com Certified Trusted Dealers have a satisfaction score of 97.1%, which is 12% higher than uncertified dealers. Women like the relatability of reviews from their peers, trust the authenticity of this feedback, and make a point of visiting these stores first. 

According to an Ipsos Socialogue poll, women use car dealer reviews 50% more than men. Women-Drivers.com reports that trust is the No. 1 reason women purchase at a dealership. Women buy 45% of all vehicles for themselves totaling 11 million new and used cars every year, averaging 675-750 vehicles per franchised rooftop. 

“I personally have had customers share with me and my team members that they chose to visit Kelly Ford because of the Certified Trusted Dealer program,” says Chris Saraceno, vice president of Kelly Automotive Group. “Women felt reassured, confident and comfortable because reviews came from other women. This evidence-based, easy-to-locate research allows shoppers to find a destination dealer. That is exactly what we want. Guests have benefited and we have certainly gained market share because of this blueprint. It’s a game changer.”

Anne Fleming, president of Women-Drivers.com, will be sharing valuable insights about women car buyers and what dealerships can do to attract and retain female consumers during a free Digital Air Strike-hosted webinar on December 17th. Click here to reserve your spot or to watch the webinar on-demand at a later date.

“Authentic reviews by women help this segment locate dealers that demonstrate trust and a welcoming and equitable culture,” said Anne Fleming, the president of Women-Drivers.com. “The economic benefit of being a Certified Trusted Dealer is achieving an average of 5% increase in annual revenue which translates into $1.5 million per dealership.” 

About Digital Air Strike

Digital Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping 5,000 businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. A pioneer in digital response, social media marketing and online reputation management solutions, Digital Air Strike deploys industry specific mobile apps, software, intelligent messaging and managed service platforms to monitor, engage, improve and manage consumer interactions for businesses in the United States, Canada and 33 additional countries, including working with seven of the largest automotive manufacturers. More information is available at  www.digitalairstrike.com and  www.facebook.com/digitalairstrike.

About Women-Drivers.com

Women-Drivers.com is the leading car dealer rating and review site for women by women. We are a marketplace that showcase Certified Trusted Dealers who consistently demonstrate trust, respect and unbiased experience as reflected in authentic, peer reviews. The Company provides innovative SurveySpark® women’s predictive analytics to dealerships and OEMs that shows new patterns, behaviors, and preferences to increase sales, conversion, and retention. These customized 400 data sets are available and prepare insights into the Purchase, Service Drive and Shopping experience trends.  Our passion and why we exist is to support the transformation of how the industry interacts with women and to help foster an improved, inclusive customer experience.

Media Contact:
Christina Wofford
(480) 421-5901 – direct
(602) 363-0134 – cell
cwofford@digitalairstrike.com

As the DrivingSales Executive Summit is rapidly approaching, I thought I would take a minute and define the certifications we have on the agenda. In this post, we will discuss what they are, how they work and review the topics that are going to be presented.

These certifications mark a shift in how we see events in automotive. Live events are great, and I am going to miss the face-to-face interactions that occur each year in Vegas. There is an energy that comes with this collaboration.  I guess it is what it is.

With all the advantages of an in-person event, there are some shortcomings. You could leave an event with a notebook full of insights and ideas. Let’s be honest. How many of them do you implement?

The objective of these certifications (which we were intending on launching before COVID-19) is to move from theory to application on some of these key topics. We want to help dealers implement proven processes and strategies in their stores.

We went out and found industry experts to teach these master certifications. They created a scorecard with the metrics that defined success in their topic. In other words, what does a 5-star dealership look like in Facebook Advertising? We then created a certification designed to help a dealership get better on those KPIs. This consists of training (both live and web-based), habits, and achievements.

Each certification takes 90 days to complete, and the first live training session occurs at DSES. Basically, by attending DSES and completing on (or many) of these certifications, you will hit the ground running in 2021.

We feel these certifications bridge the gap between education and execution, and we would love to have you join us. You can check out the master certifications that are taking place this year . To register for DSES, click here.

Although we can’t all meet at the Aria in Las Vegas this year, we are still planning on a successful event, and with these certifications, you definitely won’t want to miss it.

I hope to see you there.

Digital Air Strike won three awards in the 16th annual Dealer’s Choice Awards program where auto dealers selected their favorite companies.

SCOTTSDALE, Ariz., - (October 13, 2020) Digital Air Strike, the leading consumer engagement technology company, is honored to announce it was recognized again for its Social Media and Reputation Management technology and services, as well as Digital Marketing, winning three 2020 Dealers’ Choice Awards from Auto Dealer Today. The awards are especially gratifying since auto dealers decide the winners.

Close to 5,000 dealers voted for their favorite companies in a variety of categories. Digital Air Strike won two first-place Diamond awards for Social Media Management and Reputation Management and a Platinum award for Digital Marketing.

“Having dealers recognize us as a leader in social media management, reputation management and digital marketing is the highest compliment and a testament to the results our team and technology deliver to our clients every day,” said Alexi Venneri, co-founder and CEO of Digital Air Strike. “Especially during the pandemic, our clients have relied on us to help them navigate the changing customer journey while helping them get high ROI from their advertising and technology investments. It’s very gratifying to see their success and get their continued vote of confidence. We are very honored and truly value the awards from the dealers at the highest level.”

Earlier this year Digital Air Strike launched its new Virtual Retailing Program to provide technology that allows dealers to better interact and more easily transact online with customers using multiple mediums, including video, AI, social media, email, chat and SMS with AI automation. This has been especially important and a lifeline for dealers during the pandemic as businesses search for new ways to engage and reach customers shopping from home. 

For 16 years, the Dealers’ Choice Awards program has recognized the industry’s best vendors, suppliers and finance partners by asking dealers and dealership personnel to complete a 35-category online survey. This year, Digital Air Strike was recognized among other notable automotive companies, including Cars.com, Autotrader and Dealertrack.  

Readers of Auto Dealer Today, F&I and Showroom and Agent Entrepreneur were asked to enter the name of their favorite provider in at least five categories. They were then asked to score that provider on quality, value, customer service, and whether they would recommend the company to another dealer.

The top three companies that exceeded each category’s average score were awarded either a first-place Diamond, second-place Platinum or third-place Gold honor.

“The votes are in and the industry has spoken,” said David Gesualdo, group publisher and editorial director of Bobit Business Media’s Dealer Group. “Congratulations to this year’s winners, your hard work and superior service have made a valuable impact on those you do business with.”

Venneri and Digital Air Strike were recently featured in a cover story for Agent Entrepreneur and in articles in its sister publication Providers & Administrators and F&I and Showroom titled, “How the Pandemic will Strengthen the Automotive Industry More Than the Great Recession.” Read the article here to learn more about how dealers are handling the changes brought on by COVID-19 compared to the Great Recession.

About Digital Air Strike

Digital Air Strike is the leading social media, intelligent lead response, and consumer engagement technology company helping businesses increase consumer response and conversions in digital and social media environments while generating measurable ROI. A pioneer in digital response, social media marketing and online reputation management solutions, Digital Air Strike deploys industry specific mobile apps, software, intelligent messaging and managed service platforms to monitor, engage, improve and manage consumer interactions for thousands of businesses in the United States, Canada and 11 additional countries, including working with seven of the largest automotive manufacturers. More information is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.

Media Contact:
Christina Wofford
(480) 421-5901 – direct
(602) 363-0134 – cell
cwofford@digitalairstrike.com

October 8, 2020
 

TrueCar and its affinity partners stand out in the study of new-vehicle buyers and how they used digital automotive information during their shopping process.
 

• For the ninth year in a row, TrueCar and its affinity partners have driven the most dealer showroom visits.

• For the seventh year in a row, TrueCar and its affinity partners are the most visited and most useful independent websites among new-vehicle buyers.

SANTA MONICA, Calif., Oct. 08, 2020 (GLOBE NEWSWIRE) -- TrueCar, Inc., the most efficient and transparent online destination to find a car, announced today that, for the ninth year in a row, TrueCar and its affinity partners have driven the most dealer showroom visits.

The study also found that, for the ninth year in a row, TrueCar and its affinity partners have been the most useful for pricing content among independent automotive websites. Additionally, TrueCar and its affinity partners are the most visited and most useful independent websites among new-vehicle buyers for the seventh year in a row, according to J.D. Power’s 2020 New Autoshopper Study.

“These results based on actual car buyer experiences is something we are extremely proud of,” said Mike Darrow, President & CEO of TrueCar. “Providing consumers with useful information and peace of mind as they make one of the biggest financial purchases in their life is what makes TrueCar and our affinity partners trusted destinations for every car buyer. The third-party results are equally meaningful for us, and also what drives value for our retailer partners as evidenced by nearly a decade of driving the most showroom visits.”

Over the past two years, TrueCar and its affinity partners introduced more than 13 million customers to TrueCar’s Certified Dealer network resulting in over 1.8 million vehicles sold. TrueCar’s affinity partner network is comprised of more than 500 car-buying websites for some of the world’s most trusted brands, and is unrivaled in the industry, providing differentiated value for consumers, dealers and automakers. Dedicated partners include American Express, U.S. News & World Report and Sam’s Club.

“We continue to evolve our offerings to attract more consumers to our marketplace by making the experience more personalized to their shopping preferences and helping them find the right car at the right dealer for the right price,” added Darrow.

TrueCar provides pricing clarity and convenience to consumers by analyzing millions of actual vehicle transactions to show what others paid for the car they wish to purchase. Consumers have access to available incentives, payment calculations and vehicle trade-in information for a complete and flexible car buying experience. Car shoppers can choose the number of dealers to connect with from our nationwide network of Certified Dealers to receive upfront transactable prices on vehicles in their local dealer inventory.

90-day course on Google Analytics to begin at DSES in November

Salt Lake City, UT – October 6 – DrivingSales today announced that Sincro is presenting a Master Certification at the upcoming DrivingSales Executive Summit (DSES). DSES is taking place virtually November 2-6. 

The Sincro Master Certification, Google Analytics Vendor Management Essentials, is a hands-on class where dealers will configure Google Analytics for their stores. Dealers will learn how to set up Google Analytics to measure both paid and organic inbound web traffic. They will also learn how to use data benchmarks to evaluate paid traffic vendors and make decisions based on data. Creating a “source of data truth” for the dealership will reduce reliance on vendor-generated reports and enable dealers to measure vendors side by side in Google Analytics versus sifting through multiple vendor dashboards. 

“These Master Certifications provide dealers with a real opportunity to learn from industry experts.” said Bart Wilson, DrivingSales Director of Operations. “Sincro is a leader in Google Analytics implementation. We’re excited to have them share some of their insight and instruct dealers on best practices at DSES.” 

This Master Certification will take place over a 90-day span, kicking off at the DrivingSales Executive Summit November 2-6. These certifications are designed to help dealership employees implement processes that will help them grow. Certifications will involve training as well as activities. Progress will be measured against industry-specific KPIs and scored monthly. 

“This is the class for dealers who want to commit to learning how to make data-driven marketing decisions,” said co-presenter Colleen Harris, Product Manager for Business Intelligence at Sincro.

The DrivingSales Executive Summit will be held virtually in the first week of November. Content will include progressive workshops and presentations around the challenges and opportunities dealers face today. Master Certifications are designed to help them bridge the gap between education and execution. 

Dealers can register for the DrivingSales Executive Summit and this Master Certification by visiting drivingsales.com/dses. 

For more information about the DrivingSales Master Certifications, go to http://www.drivingsales.com/dses/make-google-analytics-work-for-you/.

About DrivingSales 

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales HCM, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

About Sincro

Sincro, an Ansira company, provides auto dealers with innovative, simple solutions that facilitate connections with consumers to drive sales, service and customer loyalty. Sincro solves complex marketing problems for retailers through offerings that include a modern digital storefront, coordinated omnichannel marketing campaigns, local search strategies and consulting. For more, visit SincroDigital.com. 

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90-day course on Facebook Advertising to begin at DSES in November

Salt Lake City, UT – Oct 5, 2020 – DrivingSales today announced that Dealers United is presenting a Master Certification at the upcoming DrivingSales Executive Summit (DSES). DSES is taking place virtually November 2 - 6.

The Dealers United Master Certification, Creating Facebook Campaigns that Sell Cars, is a training course designed to help dealership employees become true “Facebook Automotive Ad Specialists”. Participants will learn how to launch ad campaigns that yield leads and drive sales on Facebook.

“These Master Certifications provide dealers with a real opportunity to learn from industry experts,” said Bart Wilson, DrivingSales Director of Operations. “Dealers United is a leader in Facebook Advertising strategies. We’re excited to have them share some of their insight and instruct dealers on best practices at DSES.”

This Master Certification will take place over a 90-day span kicking off at the DrivingSales Executive Summit November 2-6. These certifications are designed to help dealership employees implement processes that will help them grow. Certifications will involve training as well as activities. Progress will be measured against industry-leading KPIs and scored monthly.

“We are thrilled to be presenting this Master Certification at DrivingSales,” said Pete Petersen, CEO at Dealers United. “For a few years now, it has been a necessity for auto dealerships to be on Facebook, but so many are activating campaigns or hiring agencies so they can ‘check the box’ to run ads. With our Master Certification, we want to give dealers the power to unlock the full potential of Facebook and turn it into a true revenue stream for their stores. The course provides a Facebook Automotive Ad Specialist certification for dealers and auto marketers, so they can be equipped with the knowledge and tools that will help them consistently drive success through Facebook.”

The DrivingSales Executive Summit will be held virtually in the first week of November. Content will include progressive workshops and presentations around the challenges and opportunities dealers face today. Master Certifications are designed to help them bridge the gap between education and execution.

Dealers can register for the DrivingSales Executive Summit and this Master Certification by visiting drivingsales.com/dses

For more information about the DrivingSales Master Certifications, go to drivingsales.com/dses/become-a-facebook-automotive-ad-specialist/ .

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and performance improvement company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales HCM, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

About Dealers United

Dealers United is the Facebook and Instagram advertising solution for the automotive industry, providing award-winning social advertising solutions to auto dealers, OEMs, and auto agencies. For more information, visit dealersunited.com.

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SANTA MONICA, Calif., Sept. 29, 2020 (GLOBE NEWSWIRE) -- TrueCar, Inc. (NASDAQ: TRUE), has teamed up with luxury automaker Audi to provide preferred pricing and exclusive incentives to verified TrueCar Military car shoppers on new Audi cars and SUVs.

The TrueCar Military Auto Member Offer is available from now until January 4, 2021 through TrueCar Military. Verified TrueCar Military members can receive a $750 - $1,000 additional incentive (bonus cash) on select new 2020 & 2021 models. This offer is valid at any Audi dealership nationwide.

“TrueCar’s private targeted incentive program is an efficient and brand positive way for automakers to reach specific audience segments with a targeted value proposition. We’re very excited to partner with Audi to offer special pricing and exclusive incentives to U.S. military members and their families through TrueCar Military,” said Valeri Tompkins, Senior Vice President at TrueCar. “This a great way for the U.S. military audience to discover the Audi brand while taking advantage of special prices across their premium lineup and enrich our current TrueCar Military benefits to deliver further added value.”

To activate this offer, an Audi 8-digit alpha-numeric authorization number is needed that must be generated by the eligible shopper for purchase under the eligible shopper's name. The authorization number is not transferrable. Only one (1) VIN per Audi authorization number. * Shoppers will need to bring a physical copy of the Offer Form and a Driver’s License to redeem this offer at an Audi dealership. **

“Audi USA is proud to support our U.S. military by offering preferred pricing and exclusive offers via the TrueCar Military program. Whether it is their first time in an Audi or if they are already part of the Audi family, we are thrilled to make this offer available to U.S. military members and their families,” said Thiemo Rusch, Senior Vice President, Audi of America.

TrueCar launched TrueCar Military in May as a dedicated vehicle purchase program that provides exclusive Military incentives and exclusive benefits, on top of TrueCar’s existing benefits, to those who have served our country’s armed forces and their families.

TrueCar Military is available to all validated U.S. active duty service members, veterans and their families. Current TrueCar Military benefits include:

• Up to $4,000 in Military Incentives on Select Makes and Models

• Dealer Discounts on New and Used Vehicles

• Up to $4,000 Worth of Benefits for Repair and Auto Deductible Reimbursement

• Dedicated Military Customer Service Hotline

• Receive a limited time offer $200 Sam’s Club Gift Card through October 13, 2020

For more information on TrueCar Military, please visit: http://www.truecar.com/military.

* *This offer can be used with financing/lenders outside of Audi Financial Services (AFS) and AFS Special/Standard rates.  The program is not compatible with Dealer Employee Purchase Program, Audi Live Prospect Offer, any Corporate Sales Program or Employee Benefits Selector Program.  See dealer for details.

** Name on the Offer Form must match name on driver’s license.

NEW YORK (September 10, 2020) automotiveMastermind®, a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, has integrated its Market EyeQ sales platform with CARFAX History-Based Value (CHBV), allowing dealers to choose CHBV as their preferred valuation tool when evaluating a trade-in vehicle.

Mastermind and CARFAX are part of IHS Markit (NYSE: INFO), bolstering both organizations’ products by highlighting the advantage of high-quality data partnerships. This integration aligns with Mastermind’s goal of consistently enhancing Market EyeQ to enable its dealer partners to sell more cars with high returns.

CARFAX has more than 24 billion vehicle records. CHBV is the only VIN-specific valuation tool available in the market today that is powered by unique CARFAX vehicle history data. It weighs several factors including driver’s home location, the VIN-specific history of that vehicle, and current market conditions.  By accounting for vehicle history, no two vehicles can be priced the same when using CHBV, which provides full transparency to both sides of the vehicle transaction.

CHBV provides dealers partnered with Mastermind the retail, wholesale and certified prices of vehicles with model years of 2000 or newer. CHBV also takes into consideration a vehicle’s year, make, model, mileage, location and condition, as well as current market conditions, allowing dealers to better acquire inventory their customers want. Market EyeQ uses CHBV wholesale vehicle valuations to calculate the trade-in value of vehicles, fueling personalized, predictive marketing campaigns and calculated deals designed to drive ROI.

This integration comes at a time when dealers are increasingly using trade-in vehicles to supplement inventory shortages and rising wholesale prices. Similarly, dealers are seeing rising interest from consumers in purchasing pre-owned vehicles. The availability of CHBV into Market EyeQ will give dealers better insight into a vehicle’s history to more accurately calculate trade valuations and reconditioning costs, as well as support market-based inventory pricing. 

“Thanks to the unrivaled automotive information in the IHS Markit portfolio, combining forces with CARFAX will enable us to provide an accurate picture of a customer’s trade and vehicle’s lifecycle for our mutual dealer partners,” said Mastermind Co-Founder and CEO Marco Schnabl. “We pride ourselves on empowering dealers to take a data-driven approach to build lasting relationships with their customers and ultimately sell more cars. This integration not only aligns with those goals but also comes at a time when we’re especially focused on helping dealers grow their pre-owned vehicle sales in response to increased consumer demand.”

“It’s important to not just look at year, make and model for valuation,” said Bill Eager, CARFAX Vice President of the Dealer Business Unit. “CARFAX is uniquely positioned to provide the vehicle specific value based on characteristics like 1-owner or a clean title. Dealers have long relied on CARFAX vehicle history as a key factor when evaluating and pricing used cars for their inventory. This partnership will give our dealers a new avenue on Market EyeQ to better understand the value of a specific vehicle and make sure they’re getting the best return on their investment.”

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About automotiveMastermind

Founded in 2012, automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Market EyeQ by Mastermind is the single sales platform to identify, communicate with and close every buyer in a local market. Mastermind is headquartered in New York City and San Francisco. For more information, visit automotivemastermind.com.

About CARFAX

CARFAX helps millions of people every day confidently shop, buy, service and sell used cars with innovative solutions powered by CARFAX vehicle history information. The expert in vehicle history since 1984, CARFAX provides exclusive services like CARFAX Used Car Listings, CARFAX Car Care, CARFAX History-Based Value and the flagship CARFAX® Vehicle History Report™ to consumers and the automotive industry. CARFAX owns the world’s largest vehicle history database and is nationally recognized as a top workplace by The Washington Post and Glassdoor.com. Shop, Buy, Service, Sell – Show me the CARFAX™.

automotiveMastermind and CARFAX are part of IHS Markit (NYSE: INFO), a world leader in critical information, analytics and solutions based in London.

The Vehicle Intelligence Company Executive Is Recognized for Effective Leadership, Company Growth and Product Innovation

IRVINE, Calif., Aug. 26, 2020—Spireon, the vehicle intelligence company, today announced  Kevin Weiss, chief executive officer, has been named to The Software Report’s list of Top 50 Software-as-a-Service (SaaS) CEOs of 2020. This year’s awardees represent highly regarded technology executives whose colleagues both internally and externally praise their leadership style. 

“I am grateful to be recognized alongside an outstanding cohort of software industry executives and this honor wouldn’t be possible without my amazing colleagues here at Spireon who strive every day to meet and exceed the expectations of our automotive, finance and commercial fleet customers,” said Weiss, “While 2020 has served up challenges to many industry sectors, I’m incredibly proud of the Spireon team’s continued focus and momentum in delivering connected vehicle technology to increase safety and productivity, boost profits and protect assets.” 

Weiss joined Spireon as chief executive officer in 2016. As a result of his leadership, the company has experienced impressive growth, increased customer satisfaction, continuous technological innovation, substantial executive team expansion and a roster of strategic industry alliances. In 2018, Weiss successfully recruited Greenbriar Equity Group, L.P. as its new equity partner. With over $3.5 billion in capital and investments in the global transportation and logistics industries, Greenbriar became the primary investor in Spireon, and continues in that role today. 

The driving force behind Spireon’s success, Weiss draws on decades of experience leading technology companies, bringing a strategic mindset and practical approach to ensure Spireon reaches its full potential as a recognized leader in connected vehicle intelligence. In the last 12 months alone, Spireon has introduced several new hardware and software solutions including MyDealer 2.0 for Kahu®, the Intelligent Trailer Management (ITM) platform and the FleetLocate IntelliScan® image retrieval technology. A testament to the company’s commitment to white-glove customer service, Spireon has also maintained a 76.76 Net Promotor Score, a critical measure of customer satisfaction and loyalty, exceeding the industry average of 26.8 for B2B technology companies. 

The Software Report is a comprehensive source for market research and insights, business news, investment activity and corporate actions related to the software sector. Executives featured on The Software Report’s Top 50 SaaS CEOs of 2020 were selected based on nominations from colleagues, peers and other software industry participants. Nominees were reviewed across a number of key areas including company performance, workplace culture, product strength and strategic decision-making. 

About Spireon  

Spireon, the vehicle intelligence company, is the leading provider of aftermarket telematics solutions in North America. By equipping cars, trucks, trailers and other mobile assets with GPS devices and sensors, Spireon turns any vehicle into a connected vehicle. Award-winning products GoldStar, Kahu and FleetLocate deliver 24x7 asset visibility and actionable insights to auto dealers, lenders, transportation companies, service fleet managers, rental car companies and consumers to increase safety and productivity, boost profits and protect assets. Spireon’s NSpire IoT platform powers all Spireon solutions, supporting nearly 4 million active subscribers and processing more than 1 billion data events each month. Learn more at www.spireon.com.