Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need  to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at POTRATZ, as she reviews what it takes to be Green and how to incorporate such strategies into your 2012 strategies.

Register Here

Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendly vehicles having an increased importance to shoppers now more then ever before. Green initiatives are presenting new marketing avenues as new ecofriendly vehicles and increased Green initiatives for dealership’s increase your need  to be at the forefront of your dealership’s automotive marketing. Join Kimberly Roselle, Account Executive at POTRATZ, as she reviews what it takes to be Green and how to incorporate such strategies into your 2012 strategies.

Register Here

In October of 2000 there were 124 million people online and today there are 278,196,000 people online which is over 80% of every man, woman, and child in the United States.  



Oh But Wait it Gets Better...

Nielsen estimates by December 25th, 2011 1 in 2 Americans will have a Smart Phone!  It has taken six quarters for the Smart Phone market share to double. 
I could go on about the 5.5 billion text messages being sent every 24 hours and the 17 million tablets but that is not the point…The Point I am Making is…



The Rules of Engagement Have Changed
...
The days of newspaper mixed with radio and an occasional direct mail drop to make a great month is a thing of the past. The relatively new found marketing channels, all driven by the internet, are changing how marketing progresses today and in 2012 as this triple digit growth across the country continues so do the opportunities to grow your dealerships revenues. Most marketing strategies are even more fragmented than in the days of cable and radio advertising. By understanding how the new marketing tools are best put into practice will guarantee profitable results that build momentum in 2012.



It's All Moving So Quickly
...
To be a top and profitable dealership in 2012 it's going to take a new outlook and new strategy for your dealership. Start thinking e-commerce just like Zappos, Dell, and Geico to name a few.  It's a strategy of behavioral marketing, mobile marketing, and social selling.  The focus will be conversion and content engagement with shopping cart abandonment marketing automation processes.  

It's Not Too Late...


This can be overwhelming for some but once you allow yourself to accept how the standards have changed and start adopting an e-commerce strategy it will all become simple. You will become so excited once you see that the possibilities and opportunities are endless as you enter into the most profitable years of your dealerships history.  

Your sales market has now become the entire country and your profits can quadruple with a firm grasp on the new marketing strategies that await you.


It's Not Too Late...
Join me on October 9th at 3:45 at the Driving Sales Executive Summit at the Bellagio in Las Vegas when I deliver the Keynote "Defining 2012's Advanced Marketing Strategy for Progressive Dealers".  

I promise you will have a new outlook and a clear direction of what it will take to "Crush the Competition" as Gary would say! 

In October of 2000 there were 124 million people online and today there are 278,196,000 people online which is over 80% of every man, woman, and child in the United States.  



Oh But Wait it Gets Better...

Nielsen estimates by December 25th, 2011 1 in 2 Americans will have a Smart Phone!  It has taken six quarters for the Smart Phone market share to double. 
I could go on about the 5.5 billion text messages being sent every 24 hours and the 17 million tablets but that is not the point…The Point I am Making is…



The Rules of Engagement Have Changed
...
The days of newspaper mixed with radio and an occasional direct mail drop to make a great month is a thing of the past. The relatively new found marketing channels, all driven by the internet, are changing how marketing progresses today and in 2012 as this triple digit growth across the country continues so do the opportunities to grow your dealerships revenues. Most marketing strategies are even more fragmented than in the days of cable and radio advertising. By understanding how the new marketing tools are best put into practice will guarantee profitable results that build momentum in 2012.



It's All Moving So Quickly
...
To be a top and profitable dealership in 2012 it's going to take a new outlook and new strategy for your dealership. Start thinking e-commerce just like Zappos, Dell, and Geico to name a few.  It's a strategy of behavioral marketing, mobile marketing, and social selling.  The focus will be conversion and content engagement with shopping cart abandonment marketing automation processes.  

It's Not Too Late...


This can be overwhelming for some but once you allow yourself to accept how the standards have changed and start adopting an e-commerce strategy it will all become simple. You will become so excited once you see that the possibilities and opportunities are endless as you enter into the most profitable years of your dealerships history.  

Your sales market has now become the entire country and your profits can quadruple with a firm grasp on the new marketing strategies that await you.


It's Not Too Late...
Join me on October 9th at 3:45 at the Driving Sales Executive Summit at the Bellagio in Las Vegas when I deliver the Keynote "Defining 2012's Advanced Marketing Strategy for Progressive Dealers".  

I promise you will have a new outlook and a clear direction of what it will take to "Crush the Competition" as Gary would say! 

Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to an individuals search terms, interests and interactions.

Whats New:
The new algorithm divides news updates into two categories, "Top Stories" and a “News Reel”. The “News Reel” is located on the right side of the screen, this new feature now allows an individual to view everything that people are posting, liking and tagging because it is constantly updating. To view more on what appears in the reel, hover over the content and click on the down arrow that appears. To close it isn't an option. However, you can hide a story by clicking the down arrow. Status updates and photos have a new look on an individual’s homepage. They are now labeled with a blue corner for easy view ability.

Why is this a Positive:
This is a great opportunity for dealerships who understand how to use social media. Now, more then ever before a dealership can connect and engage their audience and get rid of the background noise. Facebook for dealerships is all about connecting with customers and the public, as well as brand building. These are two important practices that are enhanced by the Facebook format change.


For More Info:
For more information on how your dealership can use social media as a marketing tool visit ppadv.com.

Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead Facebook now displays the most recent posts in response to an individuals search terms, interests and interactions.

Whats New:
The new algorithm divides news updates into two categories, "Top Stories" and a “News Reel”. The “News Reel” is located on the right side of the screen, this new feature now allows an individual to view everything that people are posting, liking and tagging because it is constantly updating. To view more on what appears in the reel, hover over the content and click on the down arrow that appears. To close it isn't an option. However, you can hide a story by clicking the down arrow. Status updates and photos have a new look on an individual’s homepage. They are now labeled with a blue corner for easy view ability.

Why is this a Positive:
This is a great opportunity for dealerships who understand how to use social media. Now, more then ever before a dealership can connect and engage their audience and get rid of the background noise. Facebook for dealerships is all about connecting with customers and the public, as well as brand building. These are two important practices that are enhanced by the Facebook format change.


For More Info:
For more information on how your dealership can use social media as a marketing tool visit ppadv.com.

I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul.  The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign.  Now while I love all of the things listed, Hamsters and LMFAO preferably, I still think the commercial is a little ridiculous, but the one thing it does do (as it is supposed to) is make you remember.  I am not sure I will be buying a Kia Soul due to dancing Hamsters, but it helps you remember Kia in general and when the time comes to research your next new car, then Kia will be in the front of your mind, simply because of the Hamsters.

Other masters of ridiculous branding campaigns that have turned into pop culture references include two of Geico's campaigns, first is the Gecko campaign which at this point I think has been running since I was born, but everyone knows it.  The second Geico campaign, is the "So Easy a Caveman Could Do It", which was so successful it actually spawned a extremely short lived sitcom.  Now when does that happen?  My favorite though and the most recent campaign that comes to mind with this great tactic of ridiculous stuff to put in a commercial and make it work, is the "Mayhem" campaign by Allstate.  I am sorry, I know that this Mayhem does all sorts of really bad stuff, but I love it!  "Shakey, Shakey"  I mean come on, who wrote this, it is fantastic.  Or the latest Fancy Feast campaign, I am still not sure how the campaign has anything to do with feeding a cat, but the "Storybook Wedding" commercials are definitely to die for.  They tell the story of this couple who gets a new house and the guy buys the girl a cute little white kitten with a collar that says "Will You Marry Us" on the tag (spoiler alert: she says yes).  The following series of commercials follows the couple and kitten on the adventure of planning a wedding and going on honeymoons all while showing you the kitten growing up and somehow being an integral part of these situations, such as wedding planning...Weird, but it caught my attention so well that I had to go to YouTube and watch the whole series.

So I understand what the Kia corporation is going for.  They are trying to grab new and returning customers through the power of real entertainment.  If you think about this, it is brilliant.  The campaign keeps the viewer interested whether it be for the comedy of Dancing Hamsters (that can drive mind you), the fabulous music compliments of LMFAO that makes people want to get up and dance, or the fact that this commercial could spawn a series of commercials, all promoting the same product, but giving new story lines through the course of the model year.  The costs of keeping a campaign like this going have to be within reason as you are taking things you have already created for the initial commercial(s) and expanding on them with the same resources.

Many companies might be too scared to do a campaign like this, completely out of their comfort zone.  For some companies it could possibly never work.  But as society continues to change and the new generation comes in to take over jobs held by the "Baby Boomers", I am positive we will start seeing more of this type of advertising.  If your company hasn't started a refreshing branding campaign in a while, it is definitely time to look into starting a new one.  Branding is the most important part of a marketing campaign.  Without establishing WHO you are as a brand, it is difficult to determine your target audience and how to reach them.  I am not saying here that Allstate thinks that they are a dark and sarcastic brand making fun of the horrible incidents that plague people in life, but at least you can see they don't take themselves TOO seriously and have a good sense of humor.  It connects to the audience and makes them a more personable company all around.  Sometimes some of the craziest ideas out there (i.e.  Dancing Hamsters who drive fighting off alien robots who are trying to take over earth, by having a "battle" to a popular song) have a long lasting appeal that keeps people talking years after the campaign has ended...on that note...It's time to make the donuts! And grab myself another iced coffee :)

Please click on the links below to see a commercial from the mentioned above blog.  You can also search for more of these crazy ads on YouTube using the description provided below.

Kia 2012 Soul Commercial

Fancy Feast Storybook Wedding

Allstate Mayhem Commercials

Geico Gecko Commercials

Geico Caveman Commercials

If you are looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul.  The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign.  Now while I love all of the things listed, Hamsters and LMFAO preferably, I still think the commercial is a little ridiculous, but the one thing it does do (as it is supposed to) is make you remember.  I am not sure I will be buying a Kia Soul due to dancing Hamsters, but it helps you remember Kia in general and when the time comes to research your next new car, then Kia will be in the front of your mind, simply because of the Hamsters.

Other masters of ridiculous branding campaigns that have turned into pop culture references include two of Geico's campaigns, first is the Gecko campaign which at this point I think has been running since I was born, but everyone knows it.  The second Geico campaign, is the "So Easy a Caveman Could Do It", which was so successful it actually spawned a extremely short lived sitcom.  Now when does that happen?  My favorite though and the most recent campaign that comes to mind with this great tactic of ridiculous stuff to put in a commercial and make it work, is the "Mayhem" campaign by Allstate.  I am sorry, I know that this Mayhem does all sorts of really bad stuff, but I love it!  "Shakey, Shakey"  I mean come on, who wrote this, it is fantastic.  Or the latest Fancy Feast campaign, I am still not sure how the campaign has anything to do with feeding a cat, but the "Storybook Wedding" commercials are definitely to die for.  They tell the story of this couple who gets a new house and the guy buys the girl a cute little white kitten with a collar that says "Will You Marry Us" on the tag (spoiler alert: she says yes).  The following series of commercials follows the couple and kitten on the adventure of planning a wedding and going on honeymoons all while showing you the kitten growing up and somehow being an integral part of these situations, such as wedding planning...Weird, but it caught my attention so well that I had to go to YouTube and watch the whole series.

So I understand what the Kia corporation is going for.  They are trying to grab new and returning customers through the power of real entertainment.  If you think about this, it is brilliant.  The campaign keeps the viewer interested whether it be for the comedy of Dancing Hamsters (that can drive mind you), the fabulous music compliments of LMFAO that makes people want to get up and dance, or the fact that this commercial could spawn a series of commercials, all promoting the same product, but giving new story lines through the course of the model year.  The costs of keeping a campaign like this going have to be within reason as you are taking things you have already created for the initial commercial(s) and expanding on them with the same resources.

Many companies might be too scared to do a campaign like this, completely out of their comfort zone.  For some companies it could possibly never work.  But as society continues to change and the new generation comes in to take over jobs held by the "Baby Boomers", I am positive we will start seeing more of this type of advertising.  If your company hasn't started a refreshing branding campaign in a while, it is definitely time to look into starting a new one.  Branding is the most important part of a marketing campaign.  Without establishing WHO you are as a brand, it is difficult to determine your target audience and how to reach them.  I am not saying here that Allstate thinks that they are a dark and sarcastic brand making fun of the horrible incidents that plague people in life, but at least you can see they don't take themselves TOO seriously and have a good sense of humor.  It connects to the audience and makes them a more personable company all around.  Sometimes some of the craziest ideas out there (i.e.  Dancing Hamsters who drive fighting off alien robots who are trying to take over earth, by having a "battle" to a popular song) have a long lasting appeal that keeps people talking years after the campaign has ended...on that note...It's time to make the donuts! And grab myself another iced coffee :)

Please click on the links below to see a commercial from the mentioned above blog.  You can also search for more of these crazy ads on YouTube using the description provided below.

Kia 2012 Soul Commercial

Fancy Feast Storybook Wedding

Allstate Mayhem Commercials

Geico Gecko Commercials

Geico Caveman Commercials

If you are looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this vehicle despite all the amazing features it has that they want.  People’s taste change in automotive style with the ease of the wind blowing so it can be very difficult for a dealership sometimes to draw people in that may not like the “look” of the vehicle on their lot.

Imagine the year 1908 and the Ford Model T has just come out. People’s reaction was all across the spectrum. Now look at today’s “modern” cars and check out the car doors for a moment. The rear doors are higher than the front doors and the windows are shorter in comparison to the door skins. Yes, this decreases the height of the rear windows and thus decreases the viewing area for the driver but it makes the cars look “faster” and sleek. Now do a comparison to the two cars – Model T and Today. Amazing how the heart of the car is still visible – the vehicle is merely a way to transport you from point a to point b in comfort and style. Your sales staff should align themselves with the customer and be sure to focus on attributes that are important to the customer find ways to make the “look” transform in the eyes of the customer into something they love rather than find fault in. Remember what Henry Ford said “Don’t find fault, find a remedy.”  Cars are exciting fun modes of transportation allow drivers the chance to be in control.

When designing new automotive marketing strategies think back to the beginning of the automotive industry. People are sometimes reluctant to change but with the right attitude any marketing campaign can take hold.

Are you looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this vehicle despite all the amazing features it has that they want.  People’s taste change in automotive style with the ease of the wind blowing so it can be very difficult for a dealership sometimes to draw people in that may not like the “look” of the vehicle on their lot.

Imagine the year 1908 and the Ford Model T has just come out. People’s reaction was all across the spectrum. Now look at today’s “modern” cars and check out the car doors for a moment. The rear doors are higher than the front doors and the windows are shorter in comparison to the door skins. Yes, this decreases the height of the rear windows and thus decreases the viewing area for the driver but it makes the cars look “faster” and sleek. Now do a comparison to the two cars – Model T and Today. Amazing how the heart of the car is still visible – the vehicle is merely a way to transport you from point a to point b in comfort and style. Your sales staff should align themselves with the customer and be sure to focus on attributes that are important to the customer find ways to make the “look” transform in the eyes of the customer into something they love rather than find fault in. Remember what Henry Ford said “Don’t find fault, find a remedy.”  Cars are exciting fun modes of transportation allow drivers the chance to be in control.

When designing new automotive marketing strategies think back to the beginning of the automotive industry. People are sometimes reluctant to change but with the right attitude any marketing campaign can take hold.

Are you looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.