Volkswagen Dealership located in the Carolinas is seeking a qualified and motivated candidate to fill the position of automotive sales manager. Candidate must have extensive successful experience running a Volkswagen Store as well as possess team building and leadership skills. Ideal candidate will be able to seize Volkswagen momentum to grow business.

This is a long-range career opportunity with generous compensation, flexible schedule and full benefits package. There are unlimited opportunities for the right candidate.

Desired Qualities:

• Driven to meet and exceed sales goals
• Strong leadership and team building skills
• Ability to build relationships and motivate others
• Professional appearance and outgoing personality
• Verifiable references, clean background and valid driver’s license

Compensation Potential: Start at $120K to $150K

Send your resume and cover letter to Volkswagen.Sales.Manager@gmail.com

Volkswagen Dealership located in the Carolinas is seeking a qualified and motivated candidate to fill the position of automotive sales manager. Candidate must have extensive successful experience running a Volkswagen Store as well as possess team building and leadership skills. Ideal candidate will be able to seize Volkswagen momentum to grow business.

This is a long-range career opportunity with generous compensation, flexible schedule and full benefits package. There are unlimited opportunities for the right candidate.

Desired Qualities:

• Driven to meet and exceed sales goals
• Strong leadership and team building skills
• Ability to build relationships and motivate others
• Professional appearance and outgoing personality
• Verifiable references, clean background and valid driver’s license

Compensation Potential: Start at $120K to $150K

Send your resume and cover letter to Volkswagen.Sales.Manager@gmail.com

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.

Justine has handled accounts for a variety of industries, including retail, healthcare, travel, and education. She also has extensive experience working with automotive accounts, having managed media for auto dealership advertising as well as for the local Toyota Dealer’s Association.

In her new role, she will be placing buys, planning media strategies, maintaining budgets, and coordinating the Potratz team to meet the needs of all their clients efficiently. She looks forward to using her knowledge and abilities to take Potratz to the next level as the leading automotive advertising agency.

Potratz serves auto dealers around the nation with full service automotive advertising, including TV, radio, direct mail, lead generation, social media, and online interactive marketing.

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.

Justine has handled accounts for a variety of industries, including retail, healthcare, travel, and education. She also has extensive experience working with automotive accounts, having managed media for auto dealership advertising as well as for the local Toyota Dealer’s Association.

In her new role, she will be placing buys, planning media strategies, maintaining budgets, and coordinating the Potratz team to meet the needs of all their clients efficiently. She looks forward to using her knowledge and abilities to take Potratz to the next level as the leading automotive advertising agency.

Potratz serves auto dealers around the nation with full service automotive advertising, including TV, radio, direct mail, lead generation, social media, and online interactive marketing.

Automotive Marketing on Facebook creates the possibility to build relationships in your local community.  We say that “Facebook is a cocktail party” and urge dealerships treat it as such.  It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.

Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and industries will help a car dealership brand itself as a community leader.  Working with other public pages that are social leaders will help build your dealership as a social leader.

With being committed to conversing comes a consistent non-sales message.  Everything your dealership does on Facebook appears on the News Feed and you don’t want to be ignored.  Even worse, you don’t want to lose likes because you continually post messages that your fans can’t relate to.

If your dealership promoted iPad or iPhone giveaways in the past, do you think you can promote low lease rates in the future?  Maybe, but only if those messages are kept to a minimum and aren’t invasive.  Your dealerships entire Social Media Campaign shouldn’t be based on Traditional Media Messages, but it shouldn’t be entirely based on giveaways either.

Keeping customers involved with updates on manufacturer warranties and recalls is important because it builds that professional trust in the consumer’s eye.  Creating relationships with national manufacturer campaign’s is important, but your dealership's Social Media Campaign shouldn’t be based entirely on their message either.  As a local leader in selling automobiles, you need to find the balance between promoting the national message with local messages like community events and news.

Making a good cocktail is all about mixing the ingredients.  Automotive Marketing on Facebook should contain four key ingredients: National Messages, Giveaways, Local Messages and Sales Incentives.  Dealerships need to show the product they sell and where they sell it.  Dealerships also need to know when to reward their fans.  All of these components should be visible in a social media campaign and shouldn’t drown any of the others.  Let the cocktail party begin!

PAUL POTRATZ

Automotive Marketing on Facebook creates the possibility to build relationships in your local community.  We say that “Facebook is a cocktail party” and urge dealerships treat it as such.  It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.

Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and industries will help a car dealership brand itself as a community leader.  Working with other public pages that are social leaders will help build your dealership as a social leader.

With being committed to conversing comes a consistent non-sales message.  Everything your dealership does on Facebook appears on the News Feed and you don’t want to be ignored.  Even worse, you don’t want to lose likes because you continually post messages that your fans can’t relate to.

If your dealership promoted iPad or iPhone giveaways in the past, do you think you can promote low lease rates in the future?  Maybe, but only if those messages are kept to a minimum and aren’t invasive.  Your dealerships entire Social Media Campaign shouldn’t be based on Traditional Media Messages, but it shouldn’t be entirely based on giveaways either.

Keeping customers involved with updates on manufacturer warranties and recalls is important because it builds that professional trust in the consumer’s eye.  Creating relationships with national manufacturer campaign’s is important, but your dealership's Social Media Campaign shouldn’t be based entirely on their message either.  As a local leader in selling automobiles, you need to find the balance between promoting the national message with local messages like community events and news.

Making a good cocktail is all about mixing the ingredients.  Automotive Marketing on Facebook should contain four key ingredients: National Messages, Giveaways, Local Messages and Sales Incentives.  Dealerships need to show the product they sell and where they sell it.  Dealerships also need to know when to reward their fans.  All of these components should be visible in a social media campaign and shouldn’t drown any of the others.  Let the cocktail party begin!

PAUL POTRATZ

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential bankruptcy. Ford just announced their Best Third Quarter Ever, which marks their sixth consecutive quarterly gain. Currently the company is on track to paying off their debt by the end of 2010, one year ahead of schedule, and plan to create 1,200 news jobs at their Detroit Area plants.

Ford’s CEO Alan Mulally credits Ford’s comeback to cutting brands on focusing on their Ford products. “We have a laser focus on Ford” Mullaly said. After recently awarding Ford “Marketer of the Year”, Ad Age publications credit Ford’s Vice President of Marketing, Jim Farely, and his aggressive social media campaigns aimed at millennials and baby boomers a like.

A lot has happened for the Ford Motor Company in 2010. Mercury was phased out and the Fiesta Movement begun. By the end of October, the all new 2011 Ford Fiesta looks to sell 1 Million Units worldwide. This is thanks in large part to Ford’s use of social networking sites to target tech savvy consumers.

Ford’s use of Social Media doesn’t end with debut of the Fiesta. The company has also had a hugely successful Facebook Launch for their 2011 Ford Explorer. Ford also plans to repeat their success with these by launching a new social media campaign to promote the Ford Focus.

Ford’s national level social media campaigns have created a lot of opportunity for their Hometown Ford Dealers, but there are still opportunities for car dealerships that don’t have as much social media support from their manufacturer. Potratz offers a series of Automotive Marketing Webinars geared towards helping your dealership focus on a social media strategy that works no matter what brands your dealership sell.

PAUL POTRATZ

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential bankruptcy. Ford just announced their Best Third Quarter Ever, which marks their sixth consecutive quarterly gain. Currently the company is on track to paying off their debt by the end of 2010, one year ahead of schedule, and plan to create 1,200 news jobs at their Detroit Area plants.

Ford’s CEO Alan Mulally credits Ford’s comeback to cutting brands on focusing on their Ford products. “We have a laser focus on Ford” Mullaly said. After recently awarding Ford “Marketer of the Year”, Ad Age publications credit Ford’s Vice President of Marketing, Jim Farely, and his aggressive social media campaigns aimed at millennials and baby boomers a like.

A lot has happened for the Ford Motor Company in 2010. Mercury was phased out and the Fiesta Movement begun. By the end of October, the all new 2011 Ford Fiesta looks to sell 1 Million Units worldwide. This is thanks in large part to Ford’s use of social networking sites to target tech savvy consumers.

Ford’s use of Social Media doesn’t end with debut of the Fiesta. The company has also had a hugely successful Facebook Launch for their 2011 Ford Explorer. Ford also plans to repeat their success with these by launching a new social media campaign to promote the Ford Focus.

Ford’s national level social media campaigns have created a lot of opportunity for their Hometown Ford Dealers, but there are still opportunities for car dealerships that don’t have as much social media support from their manufacturer. Potratz offers a series of Automotive Marketing Webinars geared towards helping your dealership focus on a social media strategy that works no matter what brands your dealership sell.

PAUL POTRATZ

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional barcode that pack a lot of information in a little black and white box. Most phones have applications capable of reading QR Codes that can be used to link potential car buyers to a digital and interactive space.

Car dealers can put QR Codes on virtually anything. As long as the image is still and can be read by a QR reader you can put a QR code on it. Below are five ways your dealership can start using QR Codes to drive traffic.

1. Point of Sale Materials – Put a QR Code on a Lot Banner to link Customers on the Lot to your Dealerships New or Used Car Specials

2. Repair Order Fliers – Get feedback from your customers on your service department by linking a QR Code to an interactive survey

3. Newspaper Ads – Place a QR Code in this weeks ad and link it to your dealerships video testimonial page.

4. Direct Mail Pieces – Get an entire zip code to come into your dealership to read the QR Code that they got in the mail.

5. Business Cards – Link your customers directly to your personal contact information by including a QR Code on your Business Card.

Maybe not EVERYONE knows what a QR Code is or how to use one. But as Smart Phones increase in popularity and apps become more accessible it can be advantageous for your dealership to get out ahead of the marketing curve. Feel free to contact us for more ideas as to how your dealership can implement QR Codes in your dealerships interactive marketing.

We encourage you to follow the QR Code at the top of this post if you're looking for some more ways to integrate QR Codes into your Car Advertising Campaigns.  Or visit us online for more information.

How Your Dealership Can Start Using QR Codes to Drive Traffic

There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional barcode that pack a lot of information in a little black and white box. Most phones have applications capable of reading QR Codes that can be used to link potential car buyers to a digital and interactive space.

Car dealers can put QR Codes on virtually anything. As long as the image is still and can be read by a QR reader you can put a QR code on it. Below are five ways your dealership can start using QR Codes to drive traffic.

1. Point of Sale Materials – Put a QR Code on a Lot Banner to link Customers on the Lot to your Dealerships New or Used Car Specials

2. Repair Order Fliers – Get feedback from your customers on your service department by linking a QR Code to an interactive survey

3. Newspaper Ads – Place a QR Code in this weeks ad and link it to your dealerships video testimonial page.

4. Direct Mail Pieces – Get an entire zip code to come into your dealership to read the QR Code that they got in the mail.

5. Business Cards – Link your customers directly to your personal contact information by including a QR Code on your Business Card.

Maybe not EVERYONE knows what a QR Code is or how to use one. But as Smart Phones increase in popularity and apps become more accessible it can be advantageous for your dealership to get out ahead of the marketing curve. Feel free to contact us for more ideas as to how your dealership can implement QR Codes in your dealerships interactive marketing.

We encourage you to follow the QR Code at the top of this post if you're looking for some more ways to integrate QR Codes into your Car Advertising Campaigns.  Or visit us online for more information.