You can listen to the full podcast here (and subscribe!): https://bit.ly/3iHEkVW

In this episode of the KPI Cafe, Stephanie Singletary of Covideo and Steve Roessler of Drive Centric offer up their insights on leveraging video.  Whether you're just considering integrating video into your sales and service strategies or have already begun using it, there's definitely value here for you: getting more buy-in to have more people adopt video, the balance of canned versus truly personalized videos, where to start, which have the greatest impact, using it for service customers, ideal video length, and so much more. 

3:37 Stephanie Singletary’s Automotive Origin Story

4:43 Steve Roessler's Automotive Origin Story

6:18 Dealer Apprehensions to Fully Adopting Video

• Resistance
• Uncomfortability
• “Hollywood”

9:50 Balance of Canned vs. Personalized Video

• Variables
• Situational
• Awareness

14:30 Other Means of Personalizing

16:00 Secret Shopping Example

• Best Practice with Texting
• Phone Security

18:10 Where is Best to Start Video Strategy?

• Early Adopters
• Cognizant of Process
• Plan, Plot, and Execute
• Metric Samples
• Dealership Accountability

22:15 Video Types with the Most Impact for Salespeople

24:10 Video Types with the Most Impact for Fixed Ops

27:00 Other Opportunities to Engage Members Across Dealership

• Ubiquity
• How Video Makes Customers Feel

30:24 Results from Leveraging Video for Service

32:43 Rental Example

33:44 Managing Any Disconnect Between Video Vendor and Dealer

38:45 Parameters for Video Length

41:34 Reaching out to Stephanie and Steve

In this episode of the KPI Cafe, Matt Sneed from Power Ford joins Host Dane Saville to dive deep into the weeds about the proper way to leverage Facebook advertising. In this hour-long session, a great number of topics from Facebook's purpose to traditional advertising to the strategy itself to measurement; literally, no stone is left unturned in this discussion about how your dealership can benefit by following the guidelines laid out.

You can use this link to listen to it on any of your favorite podcast platforms. Be sure to subscribe/follow on the platform of your choice to never miss an insight: KPI Cafe

In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face of "right-sized" staff, but quickly dive into different paths of thought as unexpected insights, questions, and concerns pop up throughout this hour-long session of impactful takeaways will have you thinking about your own dealership's internal processes.

You can use this link to listen to it on any of your favorite podcast platforms. Be sure to subscribe/follow on the platform of your choice to never miss an insight: KPI Cafe

We're back! The #KPICafe returns on Monday with a truly impactful session that features one of our favorite people, Brent Wees. The title might not sound sexy, but I promise that you'll end the episode with some introspective takeaways that will make a difference.

Remember, we've pivoted to an audible podcast (as well as continuing with video series consisting of some really poignant snippets).

You can use the following link to add the KPI Cafe Podcast to your preferred podcast app: https://bit.ly/2Eu2Qvp

If you prefer video or want to check out the snippets before diving into the whole podcast episode, you can subscribe here: https://bit.ly/2ZNIV2i

FOR IMMEDIATE RELEASE

Contact: Dane Saville

Reunion Marketing

dane@reunionmarketing.com

919-413-1975
 

Reunion Marketing Ranks #1481 on 2020 Inc. 5000 List 
 

RALEIGH - August 13, 2020 — Reunion Marketing, a data-first automotive digital marketing agency, has been awarded the 1,481st position in Inc. Magazine’s prestigious Inc. 5000 List. In Reunion’s first year of eligibility for the Inc. 5000 award, the placement and acknowledgement from Inc. Media comes after a three-year growth rate of 299.69%. With this appointment, Reunion will join the ranks of notable companies such as Microsoft, Timberland, Patagonia, Intuit, Chobani, and Oracle.

Not only have the companies on the 2020 Inc. 5000 been very competitive within their markets, this list holistically highlights staggering growth compared with prior years’ lists. The 2020 Inc. 5000 achieved an incredible three-year average growth of over 500 percent and a median rate of 165 percent. The Inc. 5000’s aggregate revenue was $209 billion in 2019, accounting for over 1 million jobs over the past three years.

Reunion CEO and Founder, Dave Spannhake, says, “This achievement is another reinforcement to the power of goal setting and building company-wide alignment and direction. Earning a spot among the country's fastest growing companies on this list was a goal we outlined for ourselves in our three-year picture, just two years ago. We are a team that continues to grow and improve, and setting and realizing multiple major goals is what created the environment for this to become a reality. The most exciting part of this accolade: we are confident that we are just getting started in our long-term growth goals!”

You can view Reunion Marketing’s company profile here.

More about Inc. and the Inc. 5000

Methodology

The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference, visit http://conference.inc.com/. 

To learn more about Reunion Marketing, visit www.reunionmarketing.com.

ABOUT REUNION MARKETING. Reunion Marketing is a full-service digital marketing agency, specializing in automotive SEO, SEM, and social media marketing. Reunion has provided comprehensive strategies to increase its partners’ website traffic and conversions. Reunion Marketing also works with local nonprofits and small businesses across the US that has fostered its expeditious growth and development.

To round out our season, Reunion's own Chad Graves and Andrew Kocha join the KPI Cafe to discuss a wealth of topics regarding how dealerships can best market their fixed operations. They offer best-in-class tactics and strategies that will help you drive more qualified parts and service customers for ROs and revenue.

—— Topics Covered ——

1:47 Meet Chad and Andrew

3:07 What does a holistic marketing strategy look like for fixed operations?

6:58 What does it look like to "optimize" SEO for fixed ops?

9:43 Why Divide GMB Listings into Sales, Service, and Parts?

11:50 Breakdown of Landings Pages for Fixed Ops

13:14 Facebook Ads for Fixed Ops

14:50 Retargeting: What Does It Look Like for Fixed Ops?

15:40 How Does Market Demand and Supply Affect Fixed Ops Paid Search?

18:10 what is the Marketing Message for fixed ops?

21:50 What does conversion rate optimization look like on service pages?

25:55 Example of Innovating the Mobile Experience for Customers

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.

—— Topics Covered ——

The Feel of a Fully Functional Fixed Ops Department (5:03)

The Composition of a Fixed Ops Team (7:11)

Hiring Fixed Ops Team Members: The Three Cs (10:27)

Strategies to Make Fixed Ops Folks Feel Part of the Whole Team (14:11)

How Fixed Ops Can Generate Sales Opportunities (17:57)

Beginning the Tour of Bozard Ford Lincoln (23:04)

On the Floor: Opinion of the Two-Man Team (25:43)

Examples of the Culture at Bozard Ford Lincoln and Team System Testimonials (26:30)

In the Technical Training Bay (31:35)

Culture Testimonial at Bozard Ford Lincoln (35:02)

On the Floor for Fixed Ops Training (35:33)

Concluding Thoughts (40:54)

In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively manage sales and service customers, breaking down the silos and delivering a smooth and consistent experience for the local market demand.

—— Topics Covered ——

Getting to Know Sarah Vantine (3:00)

The Context for Today's Episode (5:50)

Communicating with Service Customers (6:36)

Value of the BDC Fielding All Fixed Ops Customers (9:04)

How to Hire a BDC Rep for Sales and Service (13:40)

Connection between BDC and Digital Marketing Fixed Ops Partner (15:25)

BDC Booklet Epiphany! (19:15)

In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates value for fixed operations and its people. There is a host of topics covered, outlined below, throughout this more than hour-long episode that will help ensure that your dealership doesn't play the same ole' song.

—— Topics Covered ——

4:00 Helping Leaders in the Dealership Make Better Fixed Ops Decisions

7:00 Managing Tight Inventory

17:45 Think Bundle

19:50 Synergy Between Service and Sales

26:20: Equity Mining

31:30 Initial Customer Interaction

35:45 Utilizing Video Assets

39:05 The Issue of Silos

44:54 Facilitating a Positive Culture

55:00 Fostering Good Service Customer Relationships

57:58 It's All About the Experience

1:04:00 Advice for Service Advisors

1:07:30 Digital Marketing Advice for Service

1:17:35 Contact Sean Welsh

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operations with the right processes for hiring, lead management, leadership, and much more. It's an hour-long dive that feels more like a webinar and less like a single episode of the KPI Cafe!