Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the efficiency and profitability of their fixed operations, but also leverage it to create a better culture and opportunities for your sales staff.

—— Topics Covered ——

The Feel of a Fully Functional Fixed Ops Department (5:03)

The Composition of a Fixed Ops Team (7:11)

Hiring Fixed Ops Team Members: The Three Cs (10:27)

Strategies to Make Fixed Ops Folks Feel Part of the Whole Team (14:11)

How Fixed Ops Can Generate Sales Opportunities (17:57)

Beginning the Tour of Bozard Ford Lincoln (23:04)

On the Floor: Opinion of the Two-Man Team (25:43)

Examples of the Culture at Bozard Ford Lincoln and Team System Testimonials (26:30)

In the Technical Training Bay (31:35)

Culture Testimonial at Bozard Ford Lincoln (35:02)

On the Floor for Fixed Ops Training (35:33)

Concluding Thoughts (40:54)

In this episode of the KPI Cafe, Host Dane Saville is joined by Sarah Vantine to discuss the ways a dealership can truly leverage a BDC to effectively manage sales and service customers, breaking down the silos and delivering a smooth and consistent experience for the local market demand.

—— Topics Covered ——

Getting to Know Sarah Vantine (3:00)

The Context for Today's Episode (5:50)

Communicating with Service Customers (6:36)

Value of the BDC Fielding All Fixed Ops Customers (9:04)

How to Hire a BDC Rep for Sales and Service (13:40)

Connection between BDC and Digital Marketing Fixed Ops Partner (15:25)

BDC Booklet Epiphany! (19:15)

In this episode, KPI Cafe Host Dane Saville brings back Car Biz Done Better's Sean Welsh to discuss ways to lead your dealership that demonstrates value for fixed operations and its people. There is a host of topics covered, outlined below, throughout this more than hour-long episode that will help ensure that your dealership doesn't play the same ole' song.

—— Topics Covered ——

4:00 Helping Leaders in the Dealership Make Better Fixed Ops Decisions

7:00 Managing Tight Inventory

17:45 Think Bundle

19:50 Synergy Between Service and Sales

26:20: Equity Mining

31:30 Initial Customer Interaction

35:45 Utilizing Video Assets

39:05 The Issue of Silos

44:54 Facilitating a Positive Culture

55:00 Fostering Good Service Customer Relationships

57:58 It's All About the Experience

1:04:00 Advice for Service Advisors

1:07:30 Digital Marketing Advice for Service

1:17:35 Contact Sean Welsh

In the second episode of this sixth season, Host Dane Saville is joined by Shawn Armorer to discuss methods to maximize the efficiency of your fixed operations with the right processes for hiring, lead management, leadership, and much more. It's an hour-long dive that feels more like a webinar and less like a single episode of the KPI Cafe!

To kick off our newest season that's all about your dealership's fixed operations, Host Dane Saville is joined by the Fixed Ops Mastermind Dave Foy to discuss the evolution of fixed ops and how to extract much of the inherent value of the parts and service departments.

Don't forget to subscribe: http://bit.ly/2lAyOMK

—— Topics Covered —— Dave Foy's Background in Fixed Ops (3:00) Current Position of Fixed Ops in Automotive Retail (6:04) How Has Fixed Ops Evolved Over Time? (8:14) The Difference in Market Penetration (10:15) What Benefits of Fixed Ops Do Dealer Leadership Need to Know? (12:14) Tactics to Ensure a Good Customer Experience (13:28) How Can We Better Market Fixed Ops to Consumers? (15:40) Hiring Process for Fixed Ops Team Members (17:44) How Do You Set Expectations / Benchmark Growth for Team Members? (20:00) Ideal Setup for a Fixed Ops Department (21:45) How to Connect with the Fixed Ops Mastermind Group (23:30)

I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robust discussion on various aspects of your dealership's fixed operations with a great lineup of industry experts.

Dave Foy - Evolution of a Dealership's Fixed Operations

Shawn Armorer - Strategies to Drive More Service Visits and Profit

Sean Welsh - Helping Dealers Not Play the Same Ole' Song with Their Fixed Ops

Sarah Vantine - Fixed Ops: One Small Step for the BDC. One Giant Leap for the Dealership.

Ed Roberts - Discovering the Details Needed to Effectively Run a Fixed Operations Department

Chad Graves and Andrew Kocha - Fixed Ops Marketing Best Practices, Not Dirty Tricks

FOR IMMEDIATE RELEASE

Contact: Dane Saville

Reunion Marketing

dane@reunionmarketing.com

919-413-1975

REUNION MARKETING WELCOMES JESSICA DEE AS DIRECTOR OF PAID SEARCH RALEIGH -

JUNE 18, 2020 — Reunion Marketing, a data-first automotive digital marketing agency, is excited to welcome Jessica Dee as the new Director of Paid Search. Jessica has spent the last 8 years working in the paid media space, most recently holding the position of Director of Paid Search at Turnkey Marketing, Inc., where she has been able to work directly with automotive dealers to fine-tune their paid search strategies and tactics. Jessica is a self-proclaimed “algorithm and strategy-driven” worker as she has adopted and created methods for innovation and success in all previous positions.

VP of Marketing Matt Triana is certain the same innovative nature will be put to use at Reunion. He shared this thought regarding the onboarding of Ms. Dee, “We are incredibly excited to welcome Jessica Dee to the leadership team of Reunion Marketing as Director of Paid Search. Jessica’s leadership and impressive automotive background, including her work with some of the nation's largest dealerships and published case studies with Google, are sure to make an immediate impact. We look forward to her being a vital part of the team.”

Jessica will remain based in the Los Angeles, CA, area as she begins her director position this month.

To learn more about Reunion Marketing, visit www.reunionmarketing.com. ABOUT REUNION MARKETING. Reunion Marketing is a full-service digital marketing agency, specializing in automotive SEO, SEM, and social media marketing. Since its inception, the company has grown from six founders in apartment common areas and homes to a 12,000-square-foot downtown Raleigh historic building. Reunion has provided comprehensive strategies to increase its partners’ website traffic and conversions. Reunion Marketing also works with local nonprofits to give back to the community that has fostered its expeditious growth and development. To learn more, visit reunionmarketing.com. Follow us on Twitter at @reunionmktg, Instagram at @reunionmarketing, LinkedIn at linkedin.com/reunion-marketing, and like us on Facebook at facebook.com/reunionmarketing.

Raleigh, June 15th, 2020 — Reunion Marketing is proud to announce the expansion of our services to include a robust strategy for your dealership’s fixed operations: PROdrive. It is our team’s ongoing commitment to our partners that we help protect and build their market penetration, and that now rings true for all of their operations. As gross profit margins in vehicle sales have seen compression over the past few years, the average dealer’s gross profits, according to the latest NADA research, delivers 46.3% with a total net profit of 16.9%. 

PROdrive is simple, automated, and everywhere and, throughout its beta test, achieved increases in dealership visibility, clicks, and leads. It did this leveraging integrations with your Google Ads account, Google My Business listings, Facebook and Instagram ads, and your dealership’s website. This delivers your service departments specials, announcements, and core messaging through the most prominent channels to local in-market shoppers entering high-intent searches for brakes, tires, batteries, and oil changes. 

When consumers click through to relevant landing pages, they’ll have the option to contact your dealership and see easy-to-understand icons that highlight all of your available amenities so they know what to expect when they arrive at your dealership, as well as any options you have for pick-up and delivery services and much more. 

PROdrive landing pages also integrate service coupons that can be saved to Apple and Android Wallet for a simple, seamless, and convenient experience to get in and out of the service lane, helping you maximize the efficiency of your bays.

To learn more about PROdrive and Reunion Marketing, visit http://www.reunionmarketing.com/fixed-ops-marketing-solutions/

ABOUT REUNION MARKETING. Reunion Marketing is a full-service digital marketing agency, specializing in automotive SEO, SEM, and social media marketing. Since its inception, the company has grown from six founders in apartment common areas and homes to a 12,000-square-foot downtown Raleigh historic building. Reunion has provided comprehensive strategies to increase its partners’ website traffic and conversions. Reunion Marketing also works with local nonprofits to give back to the community that has fostered its expeditious growth and development. To learn more, visit reunionmarketing.com. Follow us on Twitter at @reunionmktg, Instagram at @reunionmarketing, LinkedIn at linkedin.com/reunion-marketing, and like us on Facebook at facebook.com/reunionmarketing.

Media Contact:

Dane Saville

Reunion Marketing

dane@reunionmarketing.com | 919-413-1975

David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor connections. Join them for this short but informative talk and see why it's always good to have friends.

So let's be friends! Subscribe today to never miss an insight:  http://bit.ly/2lAyOMK

—— Topics Covered ——

Importance of Vendor-to-Vendor Relationships (0:40)

Dealer Benefits of Vendor-to-Vendor Relationships (2:11)

How Can Dealers Vet Vendor Recommendations to Ensure Their Integrity (3:24)

Contacting David Lemmon (4:50)

—— Connect With Us ——

Website: https://www.reunionmarketing.com

Email: dane@reunionmarketing.com

LinkedIn: https://www.linkedin.com/company/reunion-marketing

Twitter: https://twitter.com/reunionmktg

Facebook: https://www.facebook.com/reunionmarketing

Approximately 500,000,000 hours of video is watched on YouTube every day. It's vital that you have a strategy in place for your dealership. In this episode, Jason Harris joins Host Dane Saville to discuss the what, how, why, and where of your video content.

—— Topics Covered ——

Jason Harris' Background (0:38)

Why Should Dealers Use Video (1:05)

Where to Start with Video Content Strategy (2:00)

Defining Strategy (3:49)

Ideas for Strategy Objectives (5:30)

Closing Thoughts on Strategy (7:09)

How to Contact Jason (8:37)