In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a Grade A for its operations.

—— Topics Covered ——

Josh Mitchell's Background (0:28)

Delivering the Leads (0:45)

How a BDC Lead Process Should Look (1:20)

The Importance of Consumer Courtship (4:09)

Getting Buy-In of the Process from Your Team (5:38)

How to Engage with Josh (7:33)

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.

—— Topics Covered ——

Media Buying Process for Television (1:05)

How to Increase Your Ads' Frequency (3:47)

A Summary of Programmatic vs. Traditional (7:20)

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.

If you haven't yet, be sure to subscribe to our YouTube channel:  http://bit.ly/2lAyOMK

—— Topics Covered ——

How Should Facebook Campaigns Be Set Up? (0:56)

How Do We Know a Click Isn't JUST a Click? (5:40)

Expectations Dealers Should Set Approaching Facebook This Way (8:12)

In this episode of season 5, CEO Dave Spannhake and Host Dane Saville return to discuss the tactics, networks, questions, and best practices for your dealership's retargeting strategy. Learn more about how to get the best out of your most cost-efficient channel.

Be sure to subscribe and never miss an insight:  http://bit.ly/2lAyOMK

—— Topics Covered ——

How Are So Many Getting Retargeting Wrong? (1:00)

The Networks to Use for Retargeting (3:11)

The Right Tactics for Retargeting (4:17)

Questions Dealers Should Ask to Hold Their Vendor Accountable (6:17)

In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.

As always, you can make sure that you never miss a moment of the KPI Cafe by subscribing today:  http://bit.ly/2lAyOMK

—— Topics Covered ——

A Breakdown of Quality Score and Its Impact (1:37)

A Dive into Clickshare (4:10)

Recommendations for Questions and Tools to Hold PPC Vendor Accountable (8:54)

How to Build a PPC Budget (10:10)

Expectations Dealers Can Set (13:47)

Kevin Briggs, Guardian of the Golden Gate, joins host Dane Saville to speak about identifying behavior changes of people heading into a mental health crisis and methods to help those in a crisis. This concludes our two-part special on mental health for Season 5.

As always, we welcome you to subscribe so we can deliver content right to you: http://bit.ly/2lAyOMK

If you would like any materials mentioned in this episode, please reach out to Dane at dane@reunionmarketing.com.

—— Topics Covered ——

What is the RELEASE Model? (2:37)

What Would You Say to Someone in Crisis? (7:38)

How Can People Access Crisis Mitigation Materials? (9:53)

Continuing on with strategies that comprise your budget (refer to the first episode of this season), CEO Dave Spannhake and host Dane Saville dive into the four primary pillars of your dealership's SEO strategy: content marketing, technical SEO, Google My Business, and local SEO. And there's a reason we gave GMB its own pillar.

—— Topics Covered ——

The Big Picture of Market Competition (0:50)

High-Level Most Important Pieces of Content Marketing (5:26)

How Do You Approach On-Page SEO? (7:00)

Let's Talk Google My Business (8:40)

What are the Expectations That Dealers Can Set? (13:20)

In this third installment of Season 5, CEO Dave Spannhake and host Dane Saville discuss the importance of, best practices for, and benchmarking of a dealership's website: the land of no competitors.

As always, don't forget to subscribe and never miss an insight:  http://bit.ly/2lAyOMK

Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.

As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability to deliver content: http://bit.ly/2lAyOMK

—— Topics Covered ——

Disclaimer (0:00 - 0:15)

Opening Comments: (0:16)

Introduction of Marriage and Family Therapist Kit Nowell (1:30)

Tips to Cope with Times of Uncertainty (2:27)

Additional Mental De-escalation Techniques: Grounding, Expelling Energy (10:16)

Means of Receiving Therapeutic Support During Quarantine (15:10)

"All content provided in these videos, publications, and interviews were created for informational purposes only and not for the purpose of rendering medical advice. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you read or viewed as part of this content. If you think you may have a medical emergency, call your doctor, go to the emergency department, or call 911 immediately. Reunion Marketing, Inc. does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be mentioned in this content. Reliance on any information provided by Reunion Marketing, Inc., its employees, presenters, interviewees, or medical professionals presenting content for publication is solely at your own risk."

In our second episode of KPI Cafe's Season 5, CEO Dave Spannhake and host Dane Saville dive into the "why" for investing in your primary digital marketing channels, including SEO, SEM, and Programmatic Media.

As always, you can make sure that you never miss an insight by becoming on of our valued subscribers: http://bit.ly/2lAyOMK

—— Topics Include ——
A Dealer's Marketing Budget Formula (1:00)
What Should Dealer's Be Monitoring on Their Website? (3:31)
Why Invest in SEO? (5:35)
If SEO Addresses Consumer Search, Why Invest in SEM? (6:58)
Why Invest in Stimulus Channels, Like Social Media? (9:12)
How Do You Start and Build Out Your Budget? (12:20)