Does your team stand out from the competition and build real connections with prospects and clients? In this digital fireside chat, we broke down how auto dealerships can build credibility through online reviews and increase conversion by leveraging digital channels like text messaging and video.

Watch this recording to learn how to implement an online reputation management strategy that drives results, engage customers with text messages, and convert your website visitors into customers.

Consumers today crave convenient, frictionless experiences, especially when it comes to consumer-to-business communication. In the wake of the COVID-19 pandemic, the need to adapt is critical. Dealerships that don’t prioritize customer expectations are more vulnerable.

Meet the needs of your customers today with business text messaging. Watch this recording to delve into the results of Podium’s 2020 State of Business Texting report and provide key insights on what dealerships need to do to effectively implement a text messaging strategy.

Using Thank You cards in the dealership is a great way to build your culture. The cards are the best way for employees to thank each other for their help. You won’t need to force people to use them. Employees are eager to thank others for their help. The cars will also help employees feel appreciated and valued by their peers which will build amazing trust throughout your dealership.

It is the best of times; it is the worst of times – to be a car dealer. Rapid change is happening in our industry driven by technology, and there will be winners and losers. Those that adapt quickly can differentiate and thrive, while the laggards may not survive. This webinar will examine how dealers can apply lessons learned from best-in-class retailers like Amazon and cautionary tales like Toy R Us. We’ll help you better understand the wave of change that is already upon us, and how to take advantage of it.

Webinar Takeaways:

1. ​ ​Learn from retailer case studies from inside and outside automotive.

2. ​​​​Get a glimpse of what the future of automotive retail is going to look like.

3. Gain insight into the role of the physical storefront in the world of digital retailing, and what might be stopping you from closing more deals.

It’s Halftime… Do You Have a Winning Game Plan for the 2nd Half of 2019?

In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't.You’ll learn how to develop a winning game plan for the rest of 2019 and help you build a process to implement a successful marketing plan. Then we will help you establish how to implement a digital marketing  plan discussing what your biggest opportunities are around digital marketing. 

Today it is more important than ever to effectively use digital marketing to your advantage. Get ready to dominate the second half of 2019! This webinar that will show you how to end the year on a winning note.

The year is half over, are you on track with your forecast?

Learn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of mind?

Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales. 

By attending this webinar you will learn the difference between consumer intelligence vs intent to purchase, what motivates auto shoppers to buy, how to pursue in-market shoppers effectively, customer lifecycle management after purchase, and best practices for influencing future buyer behavior. You won't want to miss it!

Sales and service conquest campaigns can be an effective way to attract new sales and service customer. Let’s face it, despite your best marketing efforts, a small percentage of customers drop out of your DMS or CRM every day. Over time, small percentages add up to large percentages. Conquest marketing can be expensive if not executed correctly. How can you build a strategy that is effective without breaking the bank?

Having the right data is only the first step in an effective conquest strategy. The next step is knowing what to do with the data. In sales and service conquest campaigns, use of third-party data is essential for long-term growth of your customer database and revenue. It also helps you better understand your customers and what drives them to engage with your brand. In this webinar you’ll learn the most effective strategies for leveraging third-party data to increase marketing reach, frequency, response rates and ROI.

Digital Air Strike - Alexi Venneri from DrivingSales on Vimeo.

Alexi Venneri from Digital Air Strike talks about providing your customers with an exceptional customer experience by saving them time and being helpful. Provide your customers with a great experience by providing them with quick communication. Automated administrative tasks will lessen customer frustration as well as save your staff time.

TrueCar - Brian Skutta from DrivingSales on Vimeo.

Brian Skutta from TrueCar explains how important it is to provide customers with a clean, consistent experience so that when they visit the dealership they are experiencing the same experience online and offline. Trust is built for the customer when there is a consistent experience.