January 26, 2011 – BURLINGTON, VT – Dealer.com (www.dealer.com), the global leader in online marketing solutions for the automotive industry, today announced that it delivered another year of substantial growth in 2010, as revenues reached $85 million, an increase of over 60 percent from 2009 – and more than triple the 2008 level. In addition to its continued strong financial performance, Dealer.com extended its technology and service leadership with an increase of more than 100 percent in research and development (R&D) spending – for the second consecutive year – as well as expanded industry partnerships and a variety of prestigious awards and accolades.

“Our remarkable track record is attributable to the technical expertise of our employees and their unwavering commitment to the satisfaction and overall success of our clients across the automotive industry,” said Mark Bonfigli, Dealer.com’s CEO. “In addition, a key underlying factor is our unique culture supporting the health, well-being and career development of our employees, which helps us attract highly motivated people who want to work hard and make a difference. With the substantial investments we made in both technology and people in 2010, Dealer.com remains well-positioned to drive future growth.”

Dealer.com hired and successfully integrated over 180 new employees in 2010, bringing its headcount at year-end to more than 430. To help manage this growth and bolster its management structure, the company named five new vice presidents and a new CFO, David Stetson. In addition, Chief Technology Officer Rick Gibbs was named President. Construction also started on a major expansion of Dealer.com’s headquarters in Burlington, which will more than double its existing space and support a number of significant enhancements in its employee wellness programs.   

During 2010, Dealer.com further strengthened its comprehensive online marketing platform with the launch of a number of new or improved products and services. These include CarFlix HumanVoice Videos for online vehicle inventories; upgrades to its TotalControl DOMINATOR™ paid search solution; and a new Service Marketing Package to help dealers attract and retain service customers.

In addition, Dealer.com expanded its partnerships with OEMs last year, and now supports solutions for Subaru of New England and American Suzuki Motor Corporation. Partnerships with the nation's top automotive dealer groups, as ranked by Automotive News, also increased. According to the annual ranking, 80 percent of the leading dealer groups now choose Dealer.com's online marketing services – up from 70 percent a year earlier. Specific dealer group clients added in 2010 include Fletcher Jones Automotive Group, which features the largest Mercedes Benz dealership in the U.S., as well as Gurley Leep Automotive Group and Napleton Automotive Group.

"We have been thrilled to begin work with hundreds of new clients over the past year, including some of the largest and most innovative auto retailers in North America,” said Rick Gibbs, President and Chief Technology Officer at Dealer.com. “It’s gratifying that so many dealers clearly appreciate our track record of technology and service leadership, which continues to far outpace even our closest competitors.”   

Several independent national research reports also confirmed Dealer.com's industry leadership, including comprehensive organic and paid search studies from Sorgenfrei, LLC and The Pasch Consulting Group. The company's industry-leading products and services and unique corporate culture were also recognized through the following awards and rankings in 2010:

• Inc. magazine’s Top Small Company Workplace Award – named one of the 20 best small to mid-sized businesses in North America. 
• DrivingSales.com Vendor Ratings – three separate awards, as top-ranked website provider, lead management provider, and SEO provider.
• Auto Dealer Monthly's Dealers' Choice Awards – received Diamond Award in the Best Web Site Provider/Design category (fourth consecutive year); and Platinum Award for Internet Training.
• Vermont Business magazine – named the fastest-growing company in Vermont over the last five years, with revenue growth of 1,270 percent.
• Inc. 5000 Rankings – ranked 1,056^th overall, and 106^th among the nation's fastest-growing private advertising and marketing companies (fourth consecutive year of placement).
• Automotive Website Awards – won the Pinnacle Platform Award for superior search marketing architecture; TotalControl DOMINATOR also was named Best Online Advertising Tool.
• Summit International Emerging Media Awards – Leader Award for the Checkered Flag and Silver Star Montreal websites (third consecutive year of placement).
• Deloitte's Technology Fast 500™ – ranked number 150 (up from 214 last year) among fastest-growing companies in North America. 

About Dealer.com (www.dealer.com)

Dealer.com is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to automotive manufacturers, auto dealers and multi vertical media companies.  The company’s innovative websites and integrated online tools, lowest cost advertising alternatives that significantly lower the cost of customer acquisition, enhancing dealers’ efficiency and profitability. More dealerships use the Dealer.com platform than any other platform in the world. 

Recent national and international accolades include: Inc. magazine’s 2010 Top Small Company Workplaces and Inc. 5000, the Ernst & Young Entrepreneur of the Year, top ranking in The Net Promoter® Score Survey of customer satisfaction, Deloitte's Technology Fast 500 and the Web Marketing Association's Automobile Standard of Excellence. In addition, Dealer.com was the 2009 Top Rated Website Provider on DrivingSales.com, and won the 2010 Dealers' Choice Diamond Award for Best Website Solution and the 2009 Most Comprehensive Search Marketing Platform Award from the Automotive Search Marketing Association. For more information visit: http://www.dealer.com/promo/look-inside.htm.

The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals.

Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.

“In a recent survey conducted by PCG, 45% of car dealers said that their staff was not adequately trained to lead a competitive digital marketing and social media strategy for their dealership. With the outstanding lineup of speakers and educators at the DMSC, it is no surprise the dealer principals, managers, and eCommerce directors have registered.”

The Digital Marketing Strategies Conference is conveniently schedule prior to the popular NADA Convention, which is held this year in San Francisco.

Attendees of the conference who are planning to attend NADA will be transported to San Francisco on Friday February 4^th and will not miss any of the scheduled events at NADA.

Dealers who attend the Digital Marketing Strategies Conference will also benefit from the conference format. All meals are included in the registration fee so that attendees will have ample time to build lasting friendship over mealtime.

Since the conference is being held in the Napa Valley, dinners will feature award-winning wines introduced by the winemaker/owners of the vineyards.

Pasch added, “This year we have also created a 150 page digital marketing and social media handbook. The book is packaged with articles, resources, and tips from the speakers and educators at the conference. The handbook will be a great resource to review and leverage all year round since there are few books in print specifically targeting automotive digital marketing.”

Automotive educators and speakers include Jared Hamilton, Sean Wolfington, JR Rucker, Alex Snyder, Gary May, Matt Murray, Glenn Pasch, Christy Roman, and Christine Rochelle.

Sponsors of the DMSC include Dealer.com, VinSolutions, TK Carsites, Smart Web Concepts, Presto Reviews, DealerFire, CAR-MERCIAL, and DealerTrend.

Registration for the 2011 Digital Marketing Strategies Conference closes on January 28, 2011. Dealers interested in attend can visit http://www.digitalmarketingstrategies.org to register. Hotel rooms can be booked at http://www.marriot.com since the event is being held at the Napa Valley Marriot Hotel.

For dealers attending the 2011 NADA Convention in San Francisco, PCG extends an invitation to join their Superbowl Party, which is billed as the largest Superbowl Sunday party at the NADA, show. Dealers can register by contact Carrie Hemphill at 732.450.8200 ext 2.

San Rafael, CA, (January 25, 2011) — AdVantageTec Inc.,  (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas Jung as CEO and Chairman of the Board.  Second, the company will expand nationally after launching a successful product to more than 50 dealers in San Francisco and the greater Bay Area in 2010. 

AdVantageTec, Inc. was launched in 2009 after analyzing research on car dealership’s customers most frustrating pain points—a need for more information and transparency on services and pricing.  In turn, AdVantageTec developed a low cost TV narrowcasting software system turning 15% of a TV screen display into an Internet accessible marketing tool while watching live TV.  The turnkey system allows dealerships to professionally and effectively educate, inform and sell products to customers in their dealerships.  It is designed to work on all TVs and with all satellite or cable providers.

Thomas Jung stated, “AdVantageTec’s beta product has been running in dealerships for over a year with proven quantifiable results for all our dealer customers.  If you are a customer driven dealership then AdVantageTec’s patent pending technology should be running in your waiting area.  Our dealer partners are consistently selling incremental vehicles, extra services and numerous F&I products every week using the system.”

Thomas Jung’s 15 years of experience with high-technology firms includes leadership positions with Marketdrive Interactive, Cars.com, and vAuto. Jung has concentrated on bringing market leading software to the automotive industry. 

He founded Marketdrive Interactive, the first OEM owners’ circle solutions provider and served as the company’s Chairman and CEO until its successful merger with Classified Ventures, the parent of cars.com, in 2000. 

At Cars.com Jung served as VP of Operations and Dealer Product Development; here he drove the business from 1,000 to more than 11,000 dealer customers.  In 2006 Jung was named Chief Marketing Officer of mPower Auto which was later rebranded as vAuto under his stewardship.  Jung is an acknowledged leader providing management and hyper-growth expertise to early stage software companies.

Jung received an Automotive Technicians degree from Dr. Ing. h.c.F. Porsche AG, a BA from the University of California Berkeley and a Master’s Degree from Harvard University in Business Administration.

About AdVantageTec, Inc.

AdVantageTec, Inc. provides the first and only live TV narrowcasting system to the automotive retail market.  Its patent pending technology merges the TV and the Internet allowing dealerships and OEMs to interact and appropriately message to in-store customers in the waiting area and showroom.  The system helps car dealerships improve the customer service experience while increasing sales with proven and quantifiable results in some of the nations largest, as well as smallest, automobile dealerships.For more information, please contact AdVantageTec, Inc., 1163 Francisco Blvd., San Rafael, CA. 94901; phone (877) 772.8832; info@advantagetec.com. Or visit booth 2535S at the 2011 NADA Convention and Expo February 5-7.

FOR IMMEDIATE RELEASE:

For additional information, contact:

Sara Callahan                                                             Mike Esposito, President & CEO

Carter West Public Relations                                      Auto/Mate Dealership Systems

Phone: 727-288-2159                                                 Phone: 800-371-3970

E-mail: carterwestpr@gmail.com                               Email: mesposito@automate.com

For Immediate Release

Auto/Mate Welcomes New National Sales Manager

Clifton Park, N.Y – January 24, 2011 – Auto/Mate Dealership Systems (www.automate.com), ranked the highest for overall customer satisfaction in the last three combined NADA surveys, today announced the addition of Alan Heaton to their team as National Sales Manager. Heaton brings to Auto/Mate twenty years of high level sales and marketing experience with a career focus in automotive technology, and in his new position will oversee the continued expansion of the company’s national sales force.

 “Alan understands the needs of dealers and the daily pressure they’re under to maximize profits in a tough environment,” said Mike Esposito, president and CEO of Auto/Mate. “His proven track record in sales and customer relations is a great addition here as we look forward to another banner year.”

Auto/Mate has achieved an unprecedented average growth rate of 25% in the last five years as automotive dealers have switched from high-cost, legacy dealership management systems (DMS) to streamlined, efficient solutions that can reduce dealership technology costs as much as 50 – 75%.

“I’ve admired Auto/Mate’s innovative DMS solution for several years,” said Heaton. “I look forward to being part of a company that listens and responds to its customers, and I’m excited to manage such a dedicated sales team.”

 Heaton has seven years experience in management positions with a multiple franchise Nissan dealership, and was previously Regional Sales Manager with UCS/Reynolds & Reynolds. Most recently he was a Regional Sales Manager with an ERP software solutions company.

Auto/Mate’s Automotive Management Productivity Suite (AMPS) is an easy-to-use, comprehensive DMS with more than 20 integrated modules to help dealers manage their business. It supports an unlimited number of users, workstations and printers, and can be implemented in any size dealership. For more information visit www.automate.com or visit booth # 3528N at the 2011 NADA Exposition and Convention, February 5  – 7, in San Francisco.

About Auto/Mate

Auto/Mate is a leading dealer management system provider that offers its AMPS system to franchised dealerships. The company has received top satisfaction rankings from customer in NADA’s 2009 Dealership Management System survey and boasts more than 300 years of collective automotive experience among its key executives and employees—the foundation of its “designed by car people for car people” slogan. For more information, visit www.automate.com

For Immediate Release:

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program

to Grow Service Revenue and Increase Customer Retention

San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership in downtown Salt Lake City in 1932, and has since grown to include over 35 new and used vehicle locations throughout the U.S.  Garff selected MediaTrac (www.media-trac.com), a frequency marketing, loyalty and technology services company, to provide their UltraCare Preventive Maintenance solution because of its unique ability to be administered and sold from the service lane as well as in F&I. 

 “From the results UltraCare has shown us, this will be a great customer retention tool. It should increase customer visit frequency and our overall vehicle service contract effectiveness, while providing more value for our customers,” commented Danny Cox, Corporate F&I Director at Ken Garff Automotive Group. He continues, “I’m very excited and look forward to the results I am certain we will soon enjoy.”

MediaTrac introduced the UltraCare program eight months ago and has since enrolled over 200 individual dealerships.  While current industry statistics indicate that roughly one in five customers return to the dealership for service, UltraCare plan holders are visiting their servicing dealers at a rate of 72 percent. Further, plan holders that return to the dealership to redeem their plan elements also purchase incremental retail service about 90% of the time. In addition to the increased visit frequency, UltraCare plan holders are averaging incremental retail service up-sell of $128 per visit.

According to Michael Gorun, Managing Partner at MediaTrac, as the Ken Garff Automotive Group has recognized, the opportunity is on the service drive. A dealer that writes 1,500 RO’s a month can easily sell 150-200 maintenance policies just by asking the customer. In F&I, it takes a 500-600 unit store to generate the same 200 maintenance policies. “Our dealer clients have made UltraCare a new revenue source for the Service Department as more and more plans are sold in the service lane when compared to the F&I Department.  Customers are more likely to purchase a maintenance plan in service when they don’t have competing F&I products to consider and the loan to value issue is gone,” Gorun added.

UltraCare’s web-based technology allows auto dealerships to create, manage and market their own branded, in-house prepaid maintenance program while holding all of the program revenue and managing the net service costs to the customer. What makes this attractive to the retail customer is that the dealer can offer a more robust, value-driven plan that customers purchase with higher frequency than those administered through an independent third party.

For additional information about UltraCare contact Jeff Shenk at: 925-415-1300 or visit: www.media-trac.com.

About MediaTrac™

Headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs. The company is one of the fastest growing, privately held firms in Northern California.

Media Contacts:

Jeff Shenk
MediaTrac
Voice: 925-415-1300
jeff@media-trac.com
www.media-trac.com

Sara Callahan
Carter West Public Relations
www.carterwestpr.com
727-288-2159 (office)
949-742-0477 (cell)
scallahan@carterwestpr.com

eCarList opens access to its award-winning iPhone app to all automotive dealers; provides free TrueTarget Mobile service to all Carfax subscribing dealers

DALLAS and CENTREVILLE, Va., Jan. 19, 2011 -- eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList's innovative TrueTarget Mobile app.  TrueTarget Mobile makes it easy for automotive dealers to appraise, price and merchandise vehicles directly from their mobile phone. Dealers better understand the market when acquiring vehicles and price their inventory to sell faster and more effectively.

TrueTarget Mobile, which was recently named the most innovative dealership solution of the year, includes integration of retail pricing and vehicle history information from Carfax.  Access to the mobile app was previously limited to dealers who subscribe to eCarList's inventory management solution, but is now available to all automotive dealers and provided at no additional cost to dealers who have an active Carfax account.  

"Dealers want anytime access to Carfax Vehicle History Reports," said Dick Raines, president of Carfax. "Having this information at your fingertips during acquisition and retail helps our customers maximize profitability. TrueTarget Mobile is a convenient tool that broadens access to Carfax information and makes a dealer's job simpler."

With TrueTarget Mobile, dealerships can accurately appraise and price vehicles utilizing Carfax Vehicle History Reports, current pricing data from online vehicle marketing websites, and optionally access integrated pricing data from wholesale books. The app allows dealers to filter, organize and view the data geographically and flag pricing from competitive dealerships for the most relevant pricing assessment of each vehicle.

"Carfax Vehicle History Reports are critical to an accurate vehicle appraisal and without this trusted information, dealers cannot effectively appraise, price and merchandise vehicles. We are proud that TrueTarget Mobile is not only being offered for free to Carfax subscribers, but that it is also the first and only mobile product to provide users with free access to the most valuable data from leading retail marketing websites," said Len Critcher, CEO of eCarList.  "Our mission is to make it easy and cost-effective for dealerships to fully own and control the vehicle merchandising process. We are pleased that we can now provide this tool at no cost to Carfax-subscribing dealers."

About eCarList

Headquartered in Dallas, Texas, eCarList (www.ecarlist.com) provides a full suite of inventory management and online marketing tools for the retail automotive industry enabling dealers to appraise, price and merchandise vehicle inventory online in real-time. Services include inventory management, inventory distribution, vehicle appraisal and pricing tools, mobile software, dealership health reporting, dealer CRM, custom web design, and digital marketing solutions via a fully integrated software as a service platform. eCarList improves dealership productivity, inventory turn, sales, and profits for its clients by improving and simplifying the way in which inventory is managed, distributed, and viewed by consumers.  One of the fastest-growing companies in the industry, eCarList has award-winning products for each category in which it competes.  eCarList's revolutionary TrueTarget Mobile was recently named the Most Innovative Dealership Solution of 2010. For more information about eCarList, visit www.ecarlist.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

Media Contacts

eCarList

Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com

Carfax

Chris Basso, Carfax, (703)-934-2664, publicrelations@carfax.com

OneCommand Powers Expansion of Acura's PCSC Program to Include Voice-based Marketing

Cost-efficient, Multi-Channel Options Proven to Increase Response Rates by up to 51%; Special Packages Available to All Acura Dealers

CINCINNATI, Jan. 19, 2011 -- OneCommand (www.onecommand.com), the nation's leader in preference-based, automated, multi-channel marketing, and Acura, today announced that OneCommand will power a critical expansion and integration of Acura's Precision Crafted Service Communications (PCSC) program to help dealers cost-effectively increase their marketing scope to service customers.  As of January 3rd, 2011, PCSC includes OneCommand's industry-leading voice-based marketing as well as critical integration of a dealer's voice, email and direct mail communications.  These enhancements will help to drive higher customer conversion and loyalty rates for Acura dealerships across the country.

"Helping Acura dealerships drive more traffic into the service department, all while increasing owner loyalty and customer satisfaction, has never been more important -- which is why we are extending PCSC to include the personalization, immediacy and cost-effectiveness of OneCommand's leading-edge voice-based marketing technology," said Acura Parts and Service Marketing Manager Suzan Fairchild. "The OneCommand additions, which are completely turnkey and instantly compatible with existing programs, will help our dealers compete even more effectively in an economic climate that demands the most efficient paths to increased fixed ops revenue and customer retention."

The OneCommand-powered expansion of the PCSC program means that Acura dealers will be able to deliver automated, timely and integrated communications to help their dealerships stay top of mind with customers and prospects. The program includes OneCommand's proprietary Reminder Voice of Authority (RVOA) personalized voice communications campaigns, which address customer service declines, maintenance reminders, 'lost souls' (overdue maintenance) and quarterly service campaigns. In addition to RVOA, OneCommand is offering exclusively priced package options that include Prospecting and Call Capture, as well as a comprehensive wrap around program that adds additional customer touch-points, such as appointment reminders, thank you campaigns and charity/community events.

"More than any other marketing channel, voice communications display sincerity and personalization; and the integration of voice to other marketing channels is proven to increase response rates by up to 51%," says OneCommand's Executive Vice President, Marvin Grimm. "With the robust and value-based voice marketing options now available to Acura dealerships through the OneCommand-powered PCSC program expansion, dealers will not only generate more service traffic, but will also earn more repeat purchasers, maintain current customers and improve fixed operations revenue."

About OneCommand (www.onecommand.com)

OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand has rapidly expanded its market penetration by helping its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.

In 2009 the Company delivered millions of personalized communications on behalf of its dealer clients – nearly doubling their communication during some of the most challenging market conditions.

OneCommand's proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other two-way communication streams.

By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers@onecommand.com or visit www.onecommand.com.

  MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs

            Las Vegas, NV January, 18, 2011 —   The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes and consulting for auto dealer service departments, today announced the launch of the MPi Recommendation Videos.  Full demonstrations will be available at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February 5-7.

The videos, developed based on data collected from over 14 million vehicle inspections, have been added to MPi’s comprehensive, World Class Inspection service offering to a) help service advisors better communicate to their customers the benefits of the services recommended by their technicians; and b) provide useful information to the service advisors on the technical aspects related to needed work.  Designed to compliment MPi’s Recommended Action Plans™ and Know Your Vehicle™ reports, these new videos help the consumer feel more confident in their service buying experience and provide an enhanced relationship with their dealership.

“At MPi we help our dealers find it, sell it and manage it.  Dealers using the World Class Inspection (WCI) system uniformly see significant increases in recommendations per vehicle inspection; which translates to healthy increases in gross profit. We are excited to provide this additional tool to help drive results even higher,” said David Boyle, President and COO of MPi.

Based on data collected from over 14 million vehicle inspections captured in MPi’s EDGE software system, MPi has developed a suite of highly professional service advisor and consumer-facing videos that provide simple but detailed information on vehicle recommendations .  To date, the video library contains 210 service advisor videos and 238 customer videos, with more in development as needed.

The videos are accessible in MPi’s EDGE vehicle inspection software, as well as in an MPi customer secure web portal at no additional charge. The videos explain the recommendations in very simple terms and are used as follows:

a)      Service Advisor Videos:

The service advisor videos range from 90 seconds to 2 minutes in length and can be accessed in the EDGE system directly from the customer RO. Once the technician has inspected the customer’s vehicle and made his recommendations using EDGE, the service advisor accesses the RO and can simply click on the video tab and view any videos related to technician’s recommendations.  Each video will quickly educate the service advisor on what the required work is and how to explain it and sell it the customer.  For an example see: http://www.mpifix.com/solutions/recommendation-videos.aspx#ooid=84ZHl4MTpqWgcEEMX3hvrjg7VflVOFLP,I4Ynl4MTpVu2T05Yh-2GKyKY92hvl12

b)      Customer Videos:

The customer videos are approximately 30 seconds each and can be used in two ways:

i)              The service advisor can quickly show the customer the video at his computer at the dealership to explain why it is so important to get the work completed and sell the customer on the needed work

ii)             If the customer has left the dealership, the videos can be emailed to the customer for them to view at on their smart phones, work, or home.  For an example see: http://www.mpifix.com/solutions/recommendation-videos.aspx#ooid=84ZHl4MTpqWgcEEMX3hvrjg7VflVOFLP,I3Ynl4MTqQvyRZ7_ahOSPkAPPTgYcc8F

MPi’s primary focus is providing dealerships the necessary tools, processes and training to successfully institute a comprehensive, world class inspection program in service departments across North America.  MPi’s proven results driven solution has been helping over 800 dealerships achieve a 4 or 5 to 1 return on investment since 2003 by increasing the sale of legitimately needed service work. 

     The WCI system focuses on the management of a “customer friendly” process which, when performed correctly, produces better results.  MPi’s complete and all inclusive vehicle inspection program includes its state of the art software solution, EDGE, customized customer friendly communication tools (Recommended Action Plan™ and Know Your Vehicle™ reports), detailed management reporting and analysis tools, ongoing consulting and training services, and process and performance metrics.

WCI pricing is based on dealership size and number of users. A dealership can receive a no-cost price quote and business case by contacting MPI at (888) 503-8040 or visiting MPi’s website at: www.mpifix.com

About MPi:

For more information visit:

http://www.mpifix.com/company/overview.aspx

http://www.mpifix.com/Customers/Videos.aspx

http://www.mpifix.com/solutions/recommendation-videos.aspx

Piscataway, NJ, January 17, 2011 – Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP), a new mobile application (app) developed to help auto dealers better interact with their customers and prospective car buyers. DAP builds on the success of the original DealerApp, which was released December 18, 2009. It can be customized for each individual dealership and has several new features that provide consumers access to specific dealer inventories and useful, value added services, all from their iPhone devices. New features include one-touch roadside assistance, meter timers and a cheapest gas locator, to name a few. For the auto dealer, this app provides a platform for true, personalized mobile marketing using “PUSH” technology. Visit booth 4317N at the 2011 NADA Convention and Expo, February 5-7, for a full demonstration.

According to Garland Webb, a principal at Zocalo, Zocalo Labs stands ahead of any competition because it has worked with auto dealers for years in IT development and is the only company in this space that has such an intimate knowledge of what auto dealers are looking for with regards to marketing and technology. “Our applications are customized for each dealership, contributing to the personalized experience that a consumer should expect of a mobile application. As a result our APPs greatly increase consumer response. It is an inexpensive, yet practical way to reach customers. There is no better way to do this since they carry their phones wherever they go. Imagine your customers having direct access to your dealership, right in their pocket."

DAP not only allows existing customers to easily contact any department (one touch dialing - all departments) find directions, and view the website/specials, it also allows them to get a quote for a new or used car, schedule service appointments, make payments or even order parts. Statistics are provided to enable the dealership to track how many downloads they are getting and from where. In this day and age where most "ordering" is done online, this technology is vital for any auto dealer that wants to stay competitive. DAP includes a new, beautifully polished user interface; a better and more graphically pleasing layout to allow for the new advanced features, as well as a faster and easier user experience. There is also a help overlay available to allow new users to dive right in.

DAP is built to handle any number of completely separate locations, all in the same app. When a customer opens the app they are prompted to choose which store they want to use, and can switch between stores with ease.

Key new features of DealerApp Vantage Pro include:

• Real Inventory Handling with Search: DAP receives a feed of the dealer’s inventory and the customer can Search, Save, Tag, View images, and get in-depth information about all new and used vehicles on the lot.

• Advanced Push Notification - Specials, Promotions, Announcements: DAP provides the ability to Push Messages to all App Users. Dealers can send announcements, Specials, Events, Etc., and add attachments such as images, PDFs, word files and more.

• RSS Feeds: RSS Feeds can be added to the App including Manufacturer News, Recall Notices Dealership News, and more.

• Real Social Media Integration: Dealers can list all Social Media information in one place; Facebook, YouTube, Flicker, Blog, etc., for customers to quickly and easily view all of the posts.

• Tool Kit: A great combination of tools for the customer including a 1-Touch dial Roadside Assistance number, Schedule a service appointment shortcut, Find local gas prices, Parking Assistant, Database of owner's manuals (if applicable), and a Flashlight.

• Backend Management Tools: Dealers can log-In to a Website to manage their Application where they can send out and control Push Notifications and Specials; Add/Remove/Change Social Media, RSS Feeds, Departments, Links, Phone Numbers, Email Addresses, Hours and more.

It provides the ultimate in control to keep the application current and customers engaged.

“Our dealership strongly believes that Smartphone technology is the natural evolution of the web and with Dealer Appvantage Pro we are in a position to take full advantage of it. This allows us to create and maintain a close, personal relationship with our clients,” commented Kevin Jones, principal owner of Reydel VW in Edison, NJ.

Visit www.zocalolabs.com and www.getdealerapp.com for further details and follow their tweets at www.twitter.com/dealerapp. Also become a fan and visit us at www.facebook.com/dealerapp.

About Zocalo Labs:

Zocalo Labs is a software development company that leads the industry in mobile application (apps) design and development for auto dealers. It stands ahead of any competition because the company has worked with auto dealers for years in IT development. It is the only company in this space that has such an intimate knowledge of what auto dealers are looking for with regards to marketing and technology.

New eBook from MediaTrac Sheds Revealing Insight

Into What Really Drives Auto Dealer Loyalty Program Success

SAN RAMON, CA – January 11, 2011 – Customer loyalty programs have the potential to increase an auto dealer’s service business by 30% or more, yet too many auto dealerships struggle to achieve such results from the programs they have in place. To shed light on what drives really successful – and profitable – customer loyalty programs, MediaTrac, LLC, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new eBook, “Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program”. This eBook can be downloaded for free at: http://media-trac.com/PDF/LT_whitepaper_01032011_WEB.pdf

This compelling eBook drills down into the DNA of a profitable loyalty program, offers suggestions for creating a program that delivers a high perceived value to a dealer’s particular market, emphasizes the connection between employee loyalty and customer loyalty, and offers ideas for setting up more effective loyalty program management mechanisms.

“Dealerships operating highly successful customer loyalty programs tend to structure those efforts around three loyalty traits -- loyal customers, loyal employees and loyal owners,” notes, Michael Gorun, Managing Partner at MediaTrac “And really successful programs are implemented, practiced and embraced in an almost holistic fashion.”

One dealer cited in “Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program” reports the following results:

•           56% of new vehicle purchasers return on average within 120 days for a customer-pay transaction.

•           9% increase in customer repair order count

•           25% increase in customer-pay labor hours (excluding recall work)

•           $90,000 per month increase in customer-pay business

 “Driving Optimum Customer Retention and Profitability with an Effective Loyalty Program” is downloadable in PDF format at: http://media-trac.com/PDF/LT_whitepaper_01032011_WEB.pdf

About MediaTrac™ LLC

Headquartered in San Ramon, California, MediaTrac, LLC is a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs. The company is one of the fastest growing, privately held firms in Northern California.

Contact:

Jeff Shenk
MediaTrac, LLC
Voice: 925-415-1300
jeff@media-trac.com
www.media-trac.com

Sara Callahan
Carter West Public Relations
www.carterwestpr.com
727-288-2159 (office)
949-742-0477 (cell)
scallahan@carterwestpr.com