We are in our brand Hyundai building! For several months now I have been blogging about the progress on the snow hyundai store that we have been building. We started this quite a while ago and built a new facility from the ground up! Its got the apple store feel to it and is very modern. 

Check this latest link! https://www.youtube.com/watch?v=7BP2wRXbt2I

Currently in our service bdc we have several types of things that we do each day from a marketing standpoint. 

The absolute main task that the bdc reps have is taking inbound service appointment calls and scheduling them for an appointment. This is so important for us to get right. It controls the flow of our shop. 

In the down time  we then start doing thank you calls and confirmation calls for upcoming appointments. 

So now we are moving in to making outbound calls for retention.....Most of the data that we are using for this comes off of service smarts for both Hyundai and Chevrolet. There is an amazing amount of data that is there. We really do well with these lists. 

My question is do any of you guy have any words of wisdom for using service smarts for this?

So we still advertise our inventory on a few third party websites . Mainly car gurus and auto trader. We put a ton of effort in to our online merchandising. We try to make sure that our pictures good and we also put a lot of effort in to our descriptions as well . We use vauto for all of this. We noticed a few month ago that the search algorithm  on auto trader had changed.....what we were told us that we needed to make sure that the options were checked properly in v auto. We have put that in place and it works well......However my dilemma is that the different sites are giving relevancy to different things. So are we going to have to g in to the backend tool of each 3rd party site to fix this?

 As you probably know I have been doing a series of blogs on the construction and launch of our new Hyundai store. It is really coming along now! We are looking at opening at either the end of the first quarter or the beginning of the 2nd quarter. This is a store that is being built from the ground up.

 We are now at a point where we are really starting to have some fun with it. We actually met this month with people to order furniture for the entire store. We are also going to a desk free sales environment on the sales floor at that store so we have started transitioning a few of our salespeople to tablets as well. That alone has been a challenge. We do however feel that it is important to go ahead and get used to those.

 As I stated in the last blog we are also starting to use videos that have been done at the new site as a recruiting tool. People in the community are staring to get very excited about the project.

Here is a link to our latest video on the project https://www.youtube.com/watch?v=jaVl_syXZnY

 I have been a bdc manger for quite some time. I did leave my store for a while and am recently back. As i have returned to the store I have been just trying to  observe for while in the dept before making huge changes. 

 I have noticed that the team has gotten completely away from the basics. On a new phone up they are basically getting a name and number and saying that a salesman will call you back.  

 So we are starting a new regime of training next week with the goal of "getting back to basics" Any input from you guys will be a great help

We have had a hyundai store in pensacola for many years now. We decided a year or two ago that we needed to expand our existing location or go with another one. We had truly outgrown our existing location. We began building a brand new hyundai store from the ground up about a year ago. In the next few months I will be posting video of our progress and asking the community for help on ideas for the new store. We are going to have a few challenges going forward of course. One of the main ones is that the new store will be about a mile from our existing locations in Pensacola.  We have started a campaign centered around creating excitement for the new building. We are going to do a series of videos from the owner. Here is the first one....click on the following link to view it: New construction

I am looking forward to sharing this exciting new journey with all of you

 We currently have a Hyundai store in  Pensacola fl and a Chevrolet store in Crestview fl as well as a Pre owned store in pensacola. We have really outgrown the hyundai store. So the owner is buildind a new hyundai store from the ground up in pensacola. It will be about a half a mile from the the existing store. Its exciting to see the growth for sure!

We are planning to have as much new technology in the store as possible. We are also going to create a modern showroom which will be geared towards giving the customer a great experience. The old school desks with computers will be replaced with high tops and tablets. The salespeople will have a room designated for them to use to call customers etc. We will also have a state of the art bdc department as well

If any of you can provide feedback on any type of wishlist that i can create for the new store please chime in!

 How much training do you do in each department at your store? We definitely could do a better job on this at our Hyundai And Chevrolet store. I am the digital marketing and bUsiness development manager for both stores. In my bdc and in the sales department all of the employees are required to do the oem required training. In our bdc department we also train every new salesperson on the crm when they start. We dont however (I feel ) have a real consistent process for training. I feel we should have checklists that are signed off on and after that ongoing occasional evaluations and training. 

 Next week I will be attending leadership training for the new HCM training product that driving sales has come up with. I feel that this will be a huge help! 

 I am looking for input from the community on what other dealers dealers are using for training! 

 We have a Hyundai and a Chevrolet Store. Both of them are on different sites. We have had on line buying tools on them for quite some time. They are used by the consumer a very small amount. The one on the Hyundai site is a cdk tool called connected store. The one on the Chevrolet site is called shop click and drive. 

 We dont really push any marketing to these tools. We just kind of rely on people to see them when they are on the websites. The tools are also mediocre at best. I have looked at a bunch of other tools that are "nicer and easier to use for the client". The best one I have seen is Online shopper from Dealer Inspire....Roadster also seems to work well.

So my question for the community is should I try marketing more to get people there for that online buying reason or try to get better tools....or do you think that the consumer is just not ready for this?

 I am about to go back in to the dealer world and will be running a BDC department. In the past we have paid a salary and a bonus that revolved around appointments. This seemed to work well. We also paid a little more for appointments that turned in too sales.....

 On the service side we paid hourly with a bonus for customers that they got in to the service department. We would also throw out the occasional spiff as well. 

 Can all of you bdc managers out there please throw out some ideas for a new bonus structure for bdc reps?