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Nathalie Godoy

Nathalie Godoy Director | Consumer Marketing

Nathalie Godoy Blog Posts

Geo-Fencing for Maximum Effect

Geo-Fencing for Maximum Effect

Most marketers use some form of geographic targeting in their campaigns, especially for businesses with physical locations. Some even take it to the next s…

Branding today vs In the Past

Branding today vs In the Past

Branding used to be about creating a logo and slapping it on some business cards and a website. Branding today is a lot more involved and complex. It perme…

The Benefits of Native Advertising

The Benefits of Native Advertising

Native advertising isn’t a new concept, but it’s importance will increase as more businesses harness it on different platforms. Click-through and conve…

Content Marketing is the New Advertisement

Content Marketing is the New Advertisement

Content development is likely the most necessary step in keeping a website relevant to search engine algorithms and users.  This need will only increase i…

Video Marketing on YouTube

Video Marketing on YouTube

With so many social media networks to advertise on, businesses may feel a little bit bewildered as to which will gain them the most awareness for their bra…

Myth: Negative Comments are Bad For Biz

Myth: Negative Comments are Bad For Biz

Many businesses have avoided social interaction for fear that an existing bad reputation, or possible negative comments will come back to bite them.  Thes…

PPC Over-Optimization Is a Thing

PPC Over-Optimization Is a Thing

With access to ever more precise PPC optimization tools, it can be tough to resist tweaking every minute detail.  Like a child let loose in a candy store,…

Understanding Customers

Understanding Customers

Many businesses are great at making and/or selling products and services.  Most can succeed at getting their message in front of their target market and g…

Stages of Brand Loyalty

Stages of Brand Loyalty

Many businesses wonder where they are at in the grand scheme of things.  While success is definitely a relative term, for marketers the gold occurs when s…

Wasted Digital Marketing

Wasted Digital Marketing

Digital Marketing is one of the largest advertising expenses a business can take on.  Since the science behind digital marketing is growing as more and mo…

The point of content marketing (besides SEO)

The point of content marketing (besides SEO)

Most successful business owners have some kind of strategy for marketing, growth and development. As such, most marketing now includes a digital budget, wi…

Raise Leads and Lower Bounce Rate with Suggested Inventory

Raise Leads and Lower Bounce Rate with Suggested Inventory

Many dealership websites suffer from high bounce rates and low VDP views.  These issues ultimately impact their ability to raise their SEO and get leads. …

Search Engine Marketing Budget

Search Engine Marketing Budget

There are many reasons that paid search ads won't show up on Google.  One of the most obvious reasons that people still struggle with is a small search en…

SEO Tips: Title Tag

SEO Tips: Title Tag

The most used SEO buzzword out there today is probably "content is king".  Search algorithms are constantly checking through the text on millions of web p…

Site Navigation for SEO

Site Navigation for SEO

When visitors come to a dealership site, most dealers should want them to figure out how to navigate it quickly.  Therefore, most websites have a navigati…

Check your business on your Maps App

Check your business on your Maps App

Smartphones now account for more than half of searches in many countries including the US.  At the same time, local businesses are typically aware that th…

Erich Gail on ZMOT Auto

Erich Gail on ZMOT Auto

Erich K. Gail, COO of the Cardinale-Group of Companies, gave a great interview the other day at the 2015 Denver Automotive Summit.  He spoke about how the…

Digital Skills Need Old Marketing Knowledge

Digital Skills Need Old Marketing Knowledge

Although digital marketing has been around for some time now, it's exponential growth in being used by a majority of businesses is relatively recent.  The…

Facebook Advertising

Facebook Advertising

Facebook advertising can be an effective way to raise awareness about a brand, build credibility by way of social proof, and drive traffic to sales and con…

Beware Latest Digital Marketing Trends

Beware Latest Digital Marketing Trends

Marketers, business owners and general managers are inundated with requests from all sorts of marketing agencies seeking to gain new clientele.  Many comp…

Targeted Marketing and SEO

Targeted Marketing and SEO

How does a business get tons of immediate traffic to their website while building SEO the whole time?  The answer to this question lies in a combination o…

VDP Optimization

VDP Optimization

Vehicle detail pages (VDPs) are a standard feature of any dealership website.  There are many approaches when it comes to VDP optimization - a practice wh…

Spanish Language PPC

Spanish Language PPC

Pay-per-click advertising, such as AdWords and Bing, is a popular way to bring qualified traffic to a website.  Spanish speaking customers are one market…

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