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At DSES, a dealer asks Gary Vaynerchuk if he was able to ride the coattails of wine manufactures' marketing efforts and if so, how could dealers do the same with Ford, GM, Chrysler, Honda or Toyota? Watch Gary V give great advice on how to get in the trenches and connect with customers while leveraging the OEM marketing efforts.

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Gary Vaynerchuk Single Greatest Social Media Accomplishment

Dont worry about Social Media ROI, Ask What do I get in Return?

Chris Costner of Southern Volkswagen talks about how their dealership is structured to have the BDC department on the showroom floor. Chris says they really like being out in the mix with everything else and it gives them a greater advantage than sitting in a back office somewhere working away on the internet.

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Jason Falls on Common Social Stumbling Blocks of Businesses Today

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Zappos has a different approach when it comes to new hires. At Zappos,they want to make sure that new employees are such a good fit that they will offer them cash to leave or they can stay and take the job. After learning about this we had to ask Rob Siefker, Director of CLT at Zappos, all about this program.

Are you confident enough in your new hires that you would offer them cash to not take the job?

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Sidney Haider of Izmocars gives advice on setting up your accessory department for success. He believes a dealership should take the accessory department out of fixed ops and move it into the sales department and you can go as far as recording accessory sales as a new line in the sales department as a variable op.

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Aaron Strout speaks on some using location services such as Foursquare and SCVNGR at a single point store and what processes are needed to run a successful location campaign.

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At the DrivingSales Executive Summit Gary Vaynerchuk was asked by Joe Webb, what was his greatest social media accomplishment was and how dealers can do something actionable for themselves. Watch what Gary Vaynerchuk has to say.

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With location based marketing being another way to engage with your customers. Jared ask Aaron Strout to provide some tips for dealers who want to get involved. You want to understand who you are trying to reach as well as who is taking advantage of your location based marketing efforts.

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The accessory market is huge, $30 Billion huge. Currently dealers are only capturing a very small portion. Sidney Haider from izmocars gives advice on how dealers can take some of it back.

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With all the talk about how important Social Media is to your company comes a very important question, Should you outsource your Social Media Management or hire someone in house? Jared ask Gary Vaynerchuk in a sit down at DSES 2011. Make sure you want the full video as Gary Vee, like always, has a some fantastic advice.

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