StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.

In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong foundation. Just like with any social media, it is also important that you convey to the site-community that you are interested in helping them and are not planning to just push a sales pitch at them.

As you add blogs and newsletters to your website, make sure that you add them to social bookmarking sites but don’t forget to go outside your own website too. Other interesting links- like manufacturers sites or car and truck links that might interest people- will help you establish credibility amid the community. Once your profile establishes a positive reputation, the sites you bookmark (like your own dealership site) will become more valuable to followers.

StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.

In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong foundation. Just like with any social media, it is also important that you convey to the site-community that you are interested in helping them and are not planning to just push a sales pitch at them.

As you add blogs and newsletters to your website, make sure that you add them to social bookmarking sites but don’t forget to go outside your own website too. Other interesting links- like manufacturers sites or car and truck links that might interest people- will help you establish credibility amid the community. Once your profile establishes a positive reputation, the sites you bookmark (like your own dealership site) will become more valuable to followers.

AUTOMOTIVE AGENCY ACCOUNT MANAGER for POTRATZ Would you like to work in an Automotive Advertising Agency as an Account Manager where you will be a key player and be encouraged to learn something new everyday to help our Auto Dealers and Dealer Groups surpass their goals…then read on!

Potratz is a full service digital and traditional automotive advertising agency that focuses on fully integrating our entire portfolio of services to drive results for our clients. Our philosophy is simple…Empower the agency team to drive results for the client and all great things will follow.

Our services include: Media Placement for traditional and interactive, social media marketing, online brand reputation management, behavioral marketing, video search, BDC set up, off site lead management and appointment setting, graphic design, lead generation, custom websites, landing pages, mobile marketing, surveys, TV and radio production, public relations, interactive marketing, and strategic planning.

As an automotive account manager for Potratz you will be responsible for managing existing automotive clients and developing new automotive clients by:

• Initiating and Coordinating Agency Projects
• Presenting and Analyzing reports of the Success of Current and Past Campaigns
• Building Client Relations
• Project Briefs Creation
• Working with Creative Department
• Promotions and Events
• Working Trade Shows NADA, Digital Dealer, JD Power
• Speaking and Presenting to 20 Groups and Dealer Groups
• Facilitating meetings
• Reviewing Ad Copy, Press Releases, RFP's
• Developing Presentations
• Presenting to automotive dealers, dealer groups and internal colleagues
• Staying Current on industry trends, account moves, and personnel moves among prospect organizations

Account Manager Qualifications

5+ years of Automotive Marketing or Agency/Advertising experience
Bachelor’s degree
Excellent written and verbal communication skills
Strong project management skills
Strong sales and presentation skills
Outstanding relationship building skills
Ability to handle fast paced, demanding work load

If you become part of Potratz then you can expect an above average salary, performance based bonuses/profit sharing, health insurance, 401k with matching funds and learning in a fast paced automotive marketing environment. To apply, send your letter of interest and resume to jobs@ppadv.com.

AUTOMOTIVE AGENCY ACCOUNT MANAGER for POTRATZ Would you like to work in an Automotive Advertising Agency as an Account Manager where you will be a key player and be encouraged to learn something new everyday to help our Auto Dealers and Dealer Groups surpass their goals…then read on!

Potratz is a full service digital and traditional automotive advertising agency that focuses on fully integrating our entire portfolio of services to drive results for our clients. Our philosophy is simple…Empower the agency team to drive results for the client and all great things will follow.

Our services include: Media Placement for traditional and interactive, social media marketing, online brand reputation management, behavioral marketing, video search, BDC set up, off site lead management and appointment setting, graphic design, lead generation, custom websites, landing pages, mobile marketing, surveys, TV and radio production, public relations, interactive marketing, and strategic planning.

As an automotive account manager for Potratz you will be responsible for managing existing automotive clients and developing new automotive clients by:

• Initiating and Coordinating Agency Projects
• Presenting and Analyzing reports of the Success of Current and Past Campaigns
• Building Client Relations
• Project Briefs Creation
• Working with Creative Department
• Promotions and Events
• Working Trade Shows NADA, Digital Dealer, JD Power
• Speaking and Presenting to 20 Groups and Dealer Groups
• Facilitating meetings
• Reviewing Ad Copy, Press Releases, RFP's
• Developing Presentations
• Presenting to automotive dealers, dealer groups and internal colleagues
• Staying Current on industry trends, account moves, and personnel moves among prospect organizations

Account Manager Qualifications

5+ years of Automotive Marketing or Agency/Advertising experience
Bachelor’s degree
Excellent written and verbal communication skills
Strong project management skills
Strong sales and presentation skills
Outstanding relationship building skills
Ability to handle fast paced, demanding work load

If you become part of Potratz then you can expect an above average salary, performance based bonuses/profit sharing, health insurance, 401k with matching funds and learning in a fast paced automotive marketing environment. To apply, send your letter of interest and resume to jobs@ppadv.com.

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like it, and the more time they spend on it.

It's fairly simple to add a tab with a very basic knowledge of HTML code--Facebook has its own code called FBML (Facebook Markup Language) that's similar to HTML and lets you add images, format text, add links, and more. This is something that any web designer can help with; at Potratz, we have created several customized tabs for our clients with graphics for specials, promotions, and more.

Even if you didn't get to attend today's webinar, you can learn how to add a Custom FBML tab to your car dealership's Facebook page that will let you add content to promote sales, service, social contests, and more. Visit this post on our site to download a free PDF instruction sheet showing you how to easily add a custom tab to your Facebook business page.

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like it, and the more time they spend on it.

It's fairly simple to add a tab with a very basic knowledge of HTML code--Facebook has its own code called FBML (Facebook Markup Language) that's similar to HTML and lets you add images, format text, add links, and more. This is something that any web designer can help with; at Potratz, we have created several customized tabs for our clients with graphics for specials, promotions, and more.

Even if you didn't get to attend today's webinar, you can learn how to add a Custom FBML tab to your car dealership's Facebook page that will let you add content to promote sales, service, social contests, and more. Visit this post on our site to download a free PDF instruction sheet showing you how to easily add a custom tab to your Facebook business page.

Q&A websites like Quora, Aardvark and LinkedIn Answers are gaining popularity in the social media spear, and people are looking for answers. Answers about cars, about servicing cars, about car parts and about where to buy cars. So the question is- as an auto dealership- are you an expert in the car industry?

People buy from people. Q&A sites can enhance your dealership’s reputation by establishing your credibility on automotive topics. By  contributing to these sites you can demonstrate your expertise in the automotive industry, and keep your dealership  top of mind when a potential customer needs a new vehicle, requires service, or needs to buy a part for their car. These sites go beyond the marketing pitch and not only highlight you as an expert but also give people a reason to buy from you instead of XYZ Auto down the street.

From an automotive advertising standpoint, Q&A sites like Quora, Aardvark and LinkedIn can help brand your dealership on the internet and drive traffic to your site, ultimately increasing car shopper leads . Q&A pages rank well in organic search results since they contain frequently updated content and are engaged often by users commenting, scoring and voting on these pages.


 

Q&A websites like Quora, Aardvark and LinkedIn Answers are gaining popularity in the social media spear, and people are looking for answers. Answers about cars, about servicing cars, about car parts and about where to buy cars. So the question is- as an auto dealership- are you an expert in the car industry?

People buy from people. Q&A sites can enhance your dealership’s reputation by establishing your credibility on automotive topics. By  contributing to these sites you can demonstrate your expertise in the automotive industry, and keep your dealership  top of mind when a potential customer needs a new vehicle, requires service, or needs to buy a part for their car. These sites go beyond the marketing pitch and not only highlight you as an expert but also give people a reason to buy from you instead of XYZ Auto down the street.

From an automotive advertising standpoint, Q&A sites like Quora, Aardvark and LinkedIn can help brand your dealership on the internet and drive traffic to your site, ultimately increasing car shopper leads . Q&A pages rank well in organic search results since they contain frequently updated content and are engaged often by users commenting, scoring and voting on these pages.


 

Do you have a social media strategy for your dealership? Maybe you’ve met with your marketing department or your management team to discuss how you should go about posting to Facebook or Twitter. The discussions and the opinions can be endless- who should post, how often, what to post and what time of day and on and on and on.

Unfortunately, during all this planning and strategizing we often forget the key to automotive advertising and social media: being social! Social media users don’t want to have marketing messages constantly taking up space on their “Facebook Wall” or their “Twitter Feed.” Which means your content needs to be strong enough- and interesting enough- that your users won’t click the dreaded “x” on their news feeds that will hide your posts or decide to un-follow your Twitterfeed.

By creating an interactive social media plan, you allow the user to be a part of the community that you are creating. Instead of posting your weekly ads and or your brand new inventory, try posting polls about your cars, pose interesting questions to the people who “like your page”, create fun surveys and apps– give your users a reason to engage in your page and be social with your dealership.

Do you have a social media strategy for your dealership? Maybe you’ve met with your marketing department or your management team to discuss how you should go about posting to Facebook or Twitter. The discussions and the opinions can be endless- who should post, how often, what to post and what time of day and on and on and on.

Unfortunately, during all this planning and strategizing we often forget the key to automotive advertising and social media: being social! Social media users don’t want to have marketing messages constantly taking up space on their “Facebook Wall” or their “Twitter Feed.” Which means your content needs to be strong enough- and interesting enough- that your users won’t click the dreaded “x” on their news feeds that will hide your posts or decide to un-follow your Twitterfeed.

By creating an interactive social media plan, you allow the user to be a part of the community that you are creating. Instead of posting your weekly ads and or your brand new inventory, try posting polls about your cars, pose interesting questions to the people who “like your page”, create fun surveys and apps– give your users a reason to engage in your page and be social with your dealership.