It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.  A Subaru Dealer in Seattle recently did Full Car Details for half price while a Ford Lincoln Mercury Dealer in Kansas City did a Brake Inspection, Tire Rotation, Charge System Test, Multipoint Inspection and a Car Wash for 66% off.

The days of clipping coupons out of the Sunday Edition are coming to an end thanks in part to social sites like Groupon.  Dealerships nationwide are using Groupon to provide group coupons (hence the name) on products and services.  And there are a couple of ways Car Dealerships could use Groupon to promote their brand.

Automotive Dealerships can promote themselves to Groupon’s massive email database by offering exclusive one day service specials, but there’s a catch.  Groupon’s Group Coupon’s only go live if a minimum threshold is met by consumers.  In smaller markets that number would be around 10 while in larger cities that number can be much much higher.  This means at least the minimum threshold needs to be met before a group coupons go live.  And consumers are only charged if the minimum threshold is met.

If you think Groupon could work promoting your Dealership feel free to contact us today.  Also, check out our Schedule of Upcoming Automotive Marketing Webinars.

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.  A Subaru Dealer in Seattle recently did Full Car Details for half price while a Ford Lincoln Mercury Dealer in Kansas City did a Brake Inspection, Tire Rotation, Charge System Test, Multipoint Inspection and a Car Wash for 66% off.

The days of clipping coupons out of the Sunday Edition are coming to an end thanks in part to social sites like Groupon.  Dealerships nationwide are using Groupon to provide group coupons (hence the name) on products and services.  And there are a couple of ways Car Dealerships could use Groupon to promote their brand.

Automotive Dealerships can promote themselves to Groupon’s massive email database by offering exclusive one day service specials, but there’s a catch.  Groupon’s Group Coupon’s only go live if a minimum threshold is met by consumers.  In smaller markets that number would be around 10 while in larger cities that number can be much much higher.  This means at least the minimum threshold needs to be met before a group coupons go live.  And consumers are only charged if the minimum threshold is met.

If you think Groupon could work promoting your Dealership feel free to contact us today.  Also, check out our Schedule of Upcoming Automotive Marketing Webinars.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
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POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to sell cars through social media.

Make sure you enter all possible information into your profile. Let people see all the experience and knowledge you have.

Join groups and participate actively in discussions. Countless groups exist for the automotive industry, in which you can discuss sales strategy and promote your auto dealership’s presence in the process. Also join groups related to your hobbies—let people see a personal side of you.

LinkedIn gives auto dealers a platform for networking with other dealers as well as potential customers. For more information on using LinkedIn or other social media to promote your car dealership, please feel free to contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to build relationships on a more professional level than through Facebook.

Car buyers may check out your dealership and employees’ profiles before purchasing a car, and so the more content they can find, the better. You may be able to network with potential buyers yourself, and LinkedIn offers one more opportunity to sell cars through social media.

Make sure you enter all possible information into your profile. Let people see all the experience and knowledge you have.

Join groups and participate actively in discussions. Countless groups exist for the automotive industry, in which you can discuss sales strategy and promote your auto dealership’s presence in the process. Also join groups related to your hobbies—let people see a personal side of you.

LinkedIn gives auto dealers a platform for networking with other dealers as well as potential customers. For more information on using LinkedIn or other social media to promote your car dealership, please feel free to contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.

This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more likely to have a friend that likes your page and see that page standing out in search results.

Bing is still rolling out this capability for U.S. users but plans to make it available to all eventually. This integration between Facebook and Bing provides a new way to combine search engine optimization and social media marketing for car dealers.

Search engines like Bing and Google are constantly adding new features that improve search results and advertising. When you stay on top of the latest updates in search engines, you can keep a step ahead of other dealers in online automotive marketing.

Contact us to learn more about how you can market your dealership on social media and in search engines.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.

This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more likely to have a friend that likes your page and see that page standing out in search results.

Bing is still rolling out this capability for U.S. users but plans to make it available to all eventually. This integration between Facebook and Bing provides a new way to combine search engine optimization and social media marketing for car dealers.

Search engines like Bing and Google are constantly adding new features that improve search results and advertising. When you stay on top of the latest updates in search engines, you can keep a step ahead of other dealers in online automotive marketing.

Contact us to learn more about how you can market your dealership on social media and in search engines.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook Places. People that check into your Facebook Place can receive special offers on service or whatever your choose. Now, you can give people an extra incentive to visit your actual location when they see your social media promotion.

A few companies selected to test-run Deals are testing the waters with giveaways and fundraising promotion. For example, Gap is giving away a free pair of jeans to the first 10,000 people who check in with Facebook Places. 24-Hour Fitness is donating a dollar to charity for everyone who checks in at one of their locations.

You can create deals in four categories: Independent, Friend, Loyalty, and Charity. An independent deal gives a discount or some other incentive for anyone who checks into your location. For example, someone could save $25 off service after checking into your dealership. A Friend deal gives an offer only if enough people check in together. The Friend Deal can be a great way to motivate people to bring others to your car dealership.

A Loyalty deal provides an offer only after someone has checked in multiple times. For example, an auto dealership could offer a free oil change for someone who checks in five times. Finally, the Charity deal donates money to a select charity when people check in.

The possibilities for automotive marketing through Facebook Deals are endless. To learn more about Facebook deals and how you can promote your business on social media, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook Places. People that check into your Facebook Place can receive special offers on service or whatever your choose. Now, you can give people an extra incentive to visit your actual location when they see your social media promotion.

A few companies selected to test-run Deals are testing the waters with giveaways and fundraising promotion. For example, Gap is giving away a free pair of jeans to the first 10,000 people who check in with Facebook Places. 24-Hour Fitness is donating a dollar to charity for everyone who checks in at one of their locations.

You can create deals in four categories: Independent, Friend, Loyalty, and Charity. An independent deal gives a discount or some other incentive for anyone who checks into your location. For example, someone could save $25 off service after checking into your dealership. A Friend deal gives an offer only if enough people check in together. The Friend Deal can be a great way to motivate people to bring others to your car dealership.

A Loyalty deal provides an offer only after someone has checked in multiple times. For example, an auto dealership could offer a free oil change for someone who checks in five times. Finally, the Charity deal donates money to a select charity when people check in.

The possibilities for automotive marketing through Facebook Deals are endless. To learn more about Facebook deals and how you can promote your business on social media, please contact us.

POTRATZ
Paul Potratz
518-788-4724
paul@ppadv.com
Like us on Facebook