Sales and service conquest campaigns can be an effective way to attract new sales and service customer. Let’s face it, despite your best marketing efforts, a small percentage of customers drop out of your DMS or CRM every day. Over time, small percentages add up to large percentages. Conquest marketing can be expensive if not executed correctly. How can you build a strategy that is effective without breaking the bank?

Having the right data is only the first step in an effective conquest strategy. The next step is knowing what to do with the data. In sales and service conquest campaigns, use of third-party data is essential for long-term growth of your customer database and revenue. It also helps you better understand your customers and what drives them to engage with your brand. In this webinar you’ll learn the most effective strategies for leveraging third-party data to increase marketing reach, frequency, response rates and ROI.

A closing rate on internet leads will depend on how you are receiving those leads. If they are from your site the rate should be higher than if they are from a third party provider. Check out this video to determine what your closing percentage should be.

Don’t make something an objection unless it needs to be.

If a customer knows how your trade process works be up front with them.

Be as transparent as possible with your customer to get the sale. If you pause when presenting numbers it will give them reason to question you. Don’t give them any reason to do so.

If you stand your ground and don’t hesitate when giving trade-in number, MSRP, taxes, discounts, fees, or any number then you will show conviction and nix the bargaining before it happens.

Own the numbers and say it with enough confidence so that the buyers believe you

Roadster - Michelle Denogean from DrivingSales on Vimeo.

We collected a lot of footage at NADA2019, and this is one of the interviews we conducted.  We sit down with Michelle Denogean, Chief Marketing Officer at Roadster to discuss Digital Retailing.  How will this impact your dealership and what are some steps you need to take to make sure you can implement it successfully?

We collected a lot of interviews at NADA2019, and we're still releasing some of the discussions we had with industry thought leaders.  Drive CEO Aaron Krane spent some time with us discussing how eCommerce has (and will continue to) impacted the industry.

DrivingSales conducted a lot of interviews at NADA2019.  In this clip, we sit down with Mike Cavanaugh, Executive Vice President at MAX Digital.  He chats about the latest shopping trends and how his company is addressing the modern consumer.

NADA2019 provided us with a rare opportunity to talk to thought-leaders from different companies about how they approach certain technologies and solve dealership problems.  We sat with Ryan Osten, General Counsel of Gubagoo to chat about messaging.

We gathered over 8 hours of interviews at NADA 2019!  Gino Cipperoni, Chief Sales Officer of Dealer eProcess was one of them.  We discuss search, website optimization, and what breaks digital retailing.