To launch the fifth season of the KPI Cafe, host Dane Saville brings back an old face in Reunion's CEO Dave Spannhake. Together, they establish lessons learned from the Great Recession, current shopping trends, and a holistic budgeting approach for dealerships of any size and market.

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—— Topics Covered ——

How Did the Great Recession Affect New and Used Car Sales? (2:29)

Lessons Learned from the Great Recession That Apply Today? (6:53)

What Are Shopping Trends That We Are Seeing?Now? (9:42)

How Does the Approach to Budgeting Change Out of the Recession? (13:30)

Dane Saville, host of the KPI Cafe, catches up with Mike Cavanaugh to hit the high notes of running a modern BDC for automotive retail. Mike brings his background in sales and both working for and managing a BDC himself.

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—— Topics Covered ——

What Should a Modern BDC Do Once a Lead Comes In (0:55)

How Should the Process Look in the Dealership? (1:42)

What Do BDC Managers Need to be Ready for in 2020? (4:00)

In this episode, host Dane Saville invites Dustin Corbett, General Manager of Williams Toyota of Elmira, to talk about strategies he uses to demonstrate leadership among his staff, as well as tactics for promoting leadership in the community.

And to be sure you never miss an insight, you can subscribe here: http://bit.ly/2lAyOMK

—— Topics Covered ——

How to Get Buy-In from Your Team (0:44)

"What's the motivation?" (3:00)

What Can You Do - Not Simply Say - to Show Your Staff You Care? (3:50)

Where's the Balance of Communicating Community Involvement? (6:10)

KPI Cafe Host Dane Saville dives into the untapped potential of the infotainment in each of your dealership's vehicles for sales and customer retention. He brings on the premiere expert, Paige Donnelly of Emerald Infotainment, to dive into the details.

If you haven't yet, you can subscribe here: http://bit.ly/2lAyOMK

—— Topics Covered ——

Background of Paige Donnelly (0:20)

Connecting Digital Marketing to Infotainment (0:54)

How Does Infotainment Tie into the Test Drive? (1:23)

How Does Infotainment Tie into Customer Retention? (2:22)

What are a Dealer’s First Few Steps to Capitalize on Infotainment Benefits? (4:08)

How to Contact Paige (4:49)

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.

—— Topics Covered ——

What’s Going on with Paul Daly? (0:33) 

What Does the Transaction of Growth Look Like? (1:54) 

Defining the Foundation of Branding (4:20) 

How to Connect with Paul Daly (5:40)

In this moment of time we're in, there is an opportunity: growth. Whether you have a strong grasp on budgeting your digital marketing or have just begun thinking about it during this Covid-19 environment, we've created this content with the goal to help you grow and refine that understanding.

If you find this content helpful, we have an educational series called The KPI Cafe with dozens of other videos that can help your dealership all year round: http://bit.ly/2lAyOMK

Reunion's CEO Dave Spannhake and KPI Cafe Host Dane Saville sync up on this webinar to present a methodology to build your dealership's budget to optimize efficiencies and spend. That way, whether it's business as usual or a temporarily altered environment, you're ready to connect with in-market shoppers.

—— Topics Covered ——

Opening About Trends and Covid-19's Impact (2:47)

Diving into the Budget (12:48)

Website and Conversion Budgeting, Strategy, and Expectations (15:36)

SEO Budgeting, Strategy, and Expectations (20:58)

Paid Search Budgeting, Strategy, and Expectations (30:10)

Third-Party Site Budgeting (38:37)

Facebook Ad Campaigns Budgeting, Strategy, and Expectations (40:00)

Email and Direct Mail Budgeting and Insights (46:02)

Programmatic Media Budgeting and Insights (47:50)

Final Budgeting Dollars (52:31)

Closing Thoughts (53:22)

Later today, we'll release a new episode with Paul J. Daly. Until then, let's continue to talk about ways to invest your money more efficiently.

Responsive Search Ads are a Google innovation that couples machine learning and automation to match your ads to search intent.

Why's that important? Because the more your ad matches search intent, the more it is relevant to the consumer. And the greater the relevance, the greater the Quality Score. The greater the Quality Score, the more potent every dollar is that you invest in paid search. Let's dive into RSAs in this KPI Cafe.

If you haven't yet, you can subscribe here: http://bit.ly/2lAyOMK

—— Topics Covered ——

The Opportunity of Responsive Search Ads (0:39)

Example of a Responsive Search Ad (0:50)

Importance of Aligning Ads with Search Intent (1:29)

Are Digital Marketing Agencies Prepared? (1:44)

Are Responsive Search Ads Seen in the Wild? (1:56)

We normally want to give you a break from Covid-19 talk, but there's no great setup for this episode without referencing it. It's during crises like this that maintaining your digital presence is important because people are still searching.

You don't want to give up on what you've built. I bet your competitors and third-party sites aren't either. So let's dive into this KPI Cafe that helps give insights about making the customer journey efficient from your homepage to your SRPs. Let's make it a good experience, so they stay on your website where you're the sole influencer.

If you haven't subscribed, we have a lot of great educational content: http://bit.ly/2lAyOMK

And on Monday, we'll have a new KPI Cafe with one of our favorite people: Paul J Daly.

—— Topics Covered ——

Purpose of a Dealer’s Homepage (0:51)

What Does Auditing the Homepage to SRP Efficiency Tell Us? (1:11)

What Exactly Do We Mean by Efficiency? (1:33)

Homepage to SRP Chart: Top 20%, Bottom 20%, Average, Median, Standard Deviation (1:48)

What is the Key Takeaway of this KPI Cafe? (2:11)

Let's put down the remote and pick up a notebook because we have another great KPI Cafe. This episode stresses the importance of your internal team or marketing partner understanding consumer behavior to optimize their time and focus on what really matters. That's right: Getting a better return on your investment.

If you haven't yet, subscribe today and never miss an insight: http://bit.ly/2lAyOMK

—— Topics Covered ——

Why we conducted a homepage banner study (0:43)

Our recommendation for homepage banners (1:23)

Data behind why we made the recommendation (1:45)

Where the majority of homepage clicks happen (2:18)

If current events have you feeling like Jan from the Brady Bunch -- Corona, Corona, Corona! -- then you need a coffee break from the news and your typical social media feed.

Let's dive into some budgeting! Our CEO Dave Spannhake was the Marketing Director for a 33-store group in Raleigh, NC. While this episode of the KPI Cafe isn't about pandemic budgeting, it does offer relevant insights for efficiencies and allocation that can help your bottom line.

—— Topics Covered ——

Understanding stimulus & intent marketing (2:15)

Breaking down data in the automotive space (3:30)

Marketing budget benchmarks in the auto industry (4:45)

Actionable tips to implement on your site now (7:30)

Current spending habits of automotive dealerships (10:00)