As dealerships across the globe adapt in a pandemic world, they’re finding one thing in common—their traditional customer experience offerings no longer cut it. Customers have changed, and their expectations have altered significantly. Recent data shows customers expect more convenience, personalization, and effective technological use than ever before. And they’re more willing to switch to another business if those needs aren’t met.

Watch this webinar recording to learn about the five crucial borrower experience improvements you need to make to set yourself up for success. 

We had a great discussion with Dane Saville and Dave Spannhake from Reunion Marketing. They laid out a roadmap for optimizing your dealership's presence by first leveraging intent channels -- website, SEO, PPC -- and building out to stimulus channels -- programmatic media, including Facebook and its syndicated network. 

Watch this webinar recording to learn how to properly allocate your digital marketing investment, including the tactics, strategies, and expectations that come with it.

So much has changed in the world during the past few months. Many dealerships have been making the decision whether or not to close their doors temporarily and when to reopen. There’s an increased urgency now to take every opportunity to increase online leads and interact with customers amidst all the uncertainty. This is requiring an unprecedented strategy and creativity. 

We had a great discussion with Thomas Clawson, and Jordan Reid from Podium on this topic. Watch this recording to learn how your dealership can manage your customer journeys—from initial search to final sale—digitally.

Key Takeaways:

    1. Optimizing to increase online lead flow

    2. Communicating with customers in their preferred channels

    3. Nurturing leads through messaging

    4. Collecting payments via text

We sat down with Tim Cox, Co-Founder of CarNow, to talk about the future of your dealer website and where AI applies to the automotive industry.

Will Your Dealer Website Fade Away?

As Google prioritizes Google my Business and Facebook becomes a larger influence on car buyers, that may be your customer’s go-to place to search for car buyers in the future. If you can get ahead of this curve, that could mean you smashing your competition in the future.

AI in Automotive

People love vehicles, but they don't love the process of purchasing a vehicle. If you can streamline that process as much as possible by implementing AI to help salespeople handle a customer’s information more efficiently, you can improve their experience by a massive amount. The future of AI is in handling the manual tasks that destroy efficiency in dealerships everywhere.