Online shopping has changed the way consumers behave. With the rise of sites such as Amazon, eBay, and Etsy, consumers now expect the same effortless experience at your dealership. 

Convenience now tops the list of consumer expectations and businesses that aren’t catering to these expectations will be passed over for those that do.

In this webinar, we will discuss how your dealership can compete in today’s convenience economy and meet the expectations that consumers now have.

Webinar Takeaways:
Best practices for your web presence
How to establish a convenient customer experience
Which communication channels your business needs to be using

At NADA 2020 we sat down with the VP of Sales for Naked Lime, Josh Allen to see how we can improve our marketing. Traditional media is expensive. Advertising online is just a fraction of that cost and is much easier to track. Analyzing your data and putting together a strategy is the best way for you to have a successful marketing campaign. Determining which neighborhoods you are marketing in will be beneficial to growing your sales. You shouldn’t be running the same campaign and sending it out to the same zip codes. Send different ads to different areas to determine what works best for each zip code. 

If you are already putting posts on Facebook then you need to also put them on Google My Business. You already have the content so leverage it. This is a great way to receive organic traffic. There is a great opportunity to widen your reach. Facebook is great for certain leads but Google will help you reach a much larger audience.

Expanding current content for future content is a great way to get extra mileage out of the content you have created. An interview with an expert is one of the easiest ways to expand your creative content. You now have a video, scripts for different content pieces that can prop up the video, as well as audio to use. Expand your content by thinking of everyplace that the content can be used when crafting it.

To find the most common questions and then add those questions to your schema will improve your online exposure. Provide those questions to the search engines and see more people come on your site. There are many tools out there right now that can help you create up-to-date webpages with optimized copy to improve search results. Watch the video to learn improve your search

We love to talk about the things we love. Whether it’s our favorite sports team or the new burger place we tried last night, we can’t seem to help ourselves when things delight us. And it’s totally natural. Almost effortless. It doesn’t feel at all like an advertisement to us or the person we’re sharing it with.

Anyone with a local business knows instinctively that they live and die by word-of-mouth. A recent study found that a staggering 90 percent of purchases are influenced by word-of-mouth.

But how can you get people to talk spontaneously about your dealership like this? The answer is surprisingly simple, yet profound - be remarkable.

Key Takeaways

1. How to give your customers a remarkable experience
2. How to kickstart a word-of-mouth engine for your dealership
3. Simple steps and takeaways to take “give your customers something to talk about”

Using Google My Business to its full ability will give your dealership a great marketing advantage. Utilizing the Q&A, post, services, and product sections to help you show all the things your dealership can offer prospective customers. Using Google My Business to its full extent will help your store be more visible to customers and more transparent to Google. 

The customer experience is much broader than the discovery or transaction portion of the experience. By understanding the details of the bad day of a customer you will be able to grow your customer experience. Find the breaks, the place where there is little transparency, and that is where you can start improving their experience. By attacking the details and trying to understand the customer will enable you to provide a better experience for all of your customers. 

AI is unbelievably powerful. AI is going to make the internet look like the opening act to a play once it is on the scene. Customers are all over the place when it comes to the car they want to buy. Often times they are looking at purchasing a vehicle for over 40 days and still haven’t narrowed down which car they want when they are 10 days away from the purchase. Learning how to target the ‘influence moment’ where you are most likely to drive a sale.

We sat down with Brittney Muller to talk about maintaining your online presence. Always making sure that your website is functioning exactly the way you intend can take a large part of your time and not leave any time left to be creative. You can get around this by automating certain steps in the maintenance process and setting up notification systems that alert you when anything goes wrong on your website. How do you handle maintenance for your website?