DrivingSales
WEBINAR RECORDING - 7 Steps to Winning Customers and Securing Repeat Business
Are you looking for ways to get more new and repeat business? The secret to acquiring and retaining more customers is to put yourself in your their shoes. Convenience is a big factor in securing repeat business. Learn how to get the upper hand on your competition with 7 Steps to Winning Customers and Securing Repeat Business
Ask yourself these three questions:
1. Can your customers find you?
2. Are you making it easy for your customers to connect, chat, or ask questions?
3. Are you creating long-lasting, trustworthy customer relationships?
If you don't know the definitive answer to all three questions then watching the webinar will help you:
- Learn what tools can help you navigate the modern customer journey
- Help your dealership be easily found by customers
- Acquire best practices for making the most out of every customer interaction
DrivingSales
WEBINAR RECORDING - What Matters to Millennials in 2019
For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelming affinity for mobile devices, and their changing attitudes about financial and transportation issues. While they're not the biggest car-buying segment, that may be changing. To stay ahead of this huge audience, dealers must understand the preferences and habits Millennials bring to the car buying process.
In this session, we'll share detailed insights from recent CarGurus research into how Millennial car shoppers research, choose and buy cars, how those preferences differ across various segments within Millennials, and what you can do to take advantage and reach this large and growing audience. We'll look at questions like:
• What are their communication preferences really like?
• When are they deciding to buy cars?
• What vehicle traits are most important?
Webinar Takeaways:
1. Learn what Millennials know about the cars they want - and what they're less sure of
2. Gain detailed insight into how preferences differ across various segments within Millennials (by gender, income, family status)
3. Understand how knowing these preferences can make your sales team more efficient and more effective
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DrivingSales
WEBINAR RECORDING - Digital Retailing Separating the Facts from Fiction
It is the best of times; it is the worst of times – to be a car dealer. Rapid change is happening in our industry driven by technology, and there will be winners and losers. Those that adapt quickly can differentiate and thrive, while the laggards may not survive. This webinar will examine how dealers can apply lessons learned from best-in-class retailers like Amazon and cautionary tales like Toy R Us. We’ll help you better understand the wave of change that is already upon us, and how to take advantage of it.
Webinar Takeaways:
1. Learn from retailer case studies from inside and outside automotive.
2. Get a glimpse of what the future of automotive retail is going to look like.
3. Gain insight into the role of the physical storefront in the world of digital retailing, and what might be stopping you from closing more deals.
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DrivingSales
WEBINAR RECORDING - The Third-Party Influence on your First Party Traffic
We have historically looked for leads to determine the value a third party site is providing. But what about the referral traffic they provide, and what is the value of a consumer who has visited both a third party research site AND your dealer website? Leveraging the power of our proprietary event tracking pixel Roxanne, Cars.com and Dealer Inspire have taken a deep dive to connect the dots on what actions "the silent majority" who don't submit leads are doing on Cars.com and your dealer website. The results beg the question: in today's digital marketing landscape, is a website transfer more valuable than a lead?
This webinar will teach you:
1. The different actions consumers who have visited a third-party website will display
2. How lead conversion from your own website is impacted by third-party influences
3. What you can do to drive more valuable, high converting traffic to your website
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DrivingSales
WEBINAR RECORDING - Building a Digital Marketing Game Plan for the Second Half of 2019
It’s Halftime… Do You Have a Winning Game Plan for the 2nd Half of 2019?
In this webinar, we will review your digital marketing game plan for the 1st half of the year and show you how to determine what worked and what didn't.You’ll learn how to develop a winning game plan for the rest of 2019 and help you build a process to implement a successful marketing plan. Then we will help you establish how to implement a digital marketing plan discussing what your biggest opportunities are around digital marketing.
Today it is more important than ever to effectively use digital marketing to your advantage. Get ready to dominate the second half of 2019! This webinar that will show you how to end the year on a winning note.
The year is half over, are you on track with your forecast?
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Intravista Marketing Services
Great Presentation. ! Appreciate the time & Effort put into it... Lots of useful insights from both a client and agency side.
DrivingSales
WEBINAR RECORDING - 4 Tips to Influence Buyer Behavior
Learn how to pursue in-market car shoppers effectively. What truly motivates car shoppers to their next purchase? How should your BDC/Sales teams follow up when shoppers are in market and throughout the rest of their purchase lifecycle to stay top of mind?
Join Gray Scott, Marketing Director for Muller Honda and Muller Honda of Gurnee, and Jon Petron, Vice President of Advanced Services at Outsell, on June 6 at 2:00 pm ET for a live webinar moderated by DrivingSales as they discuss intent to purchase versus consumer intelligence and how to turn those insights into actionable sales.
By attending this webinar you will learn the difference between consumer intelligence vs intent to purchase, what motivates auto shoppers to buy, how to pursue in-market shoppers effectively, customer lifecycle management after purchase, and best practices for influencing future buyer behavior. You won't want to miss it!
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DrivingSales
EXCLUSIVE WEBINAR - From First Search to Final Sale: Understanding Today's Customer Journey
The modern customer journey has changed with the majority of decision making, price matching, and quality assurance done online before even being in the store. Often times consumers are just using the internet to determine which location they will be purchasing their car or service at based upon convenience and price. Convenience is a factor when determining price and will sway a customer’s decision. Learn how to get an advantage on your competition with these insights into the modern customer journey and how to position yourself for success.
When you are able to leverage convenience your customers will tend to choose you over competitors. This webinar will help you identify obstacles and barriers that are deterring your dealership from reaching your customers. We will help you reduce the customer effort needed to buy. Learn how to leverage convenience to give your customers a modern sales journey to establish trust and enable your company to stand out.
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DrivingSales
Focus on Customer Experience to Get More Leads
Digital Air Strike - Alexi Venneri from DrivingSales on Vimeo.
Alexi Venneri from Digital Air Strike talks about providing your customers with an exceptional customer experience by saving them time and being helpful. Provide your customers with a great experience by providing them with quick communication. Automated administrative tasks will lessen customer frustration as well as save your staff time.
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DrivingSales
EXCLUSIVE WEBINAR - The 5 Biggest Online Retailing Challenges and How to Profitably Overcome Them
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DrivingSales
Provide a Clean Customer Experience with Consistency
TrueCar - Brian Skutta from DrivingSales on Vimeo.
Brian Skutta from TrueCar explains how important it is to provide customers with a clean, consistent experience so that when they visit the dealership they are experiencing the same experience online and offline. Trust is built for the customer when there is a consistent experience.
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