How many times have you bought new software and were excited to unleash it on your staff only to have it be misused or mismanaged within the first month, if not sooner?

When you bought the software part of the reason you purchased it may have been the ROI that was promised by either the salesperson or the website. The thing that wasn’t brought up was how to get employee buy-in. Our next webinar will go over how to accomplish this common issue.

When a new procedure, process, or product is implemented in any industry the path to success is driven by how it is rolled out to employees. If you expect employees to be experts in a matter of weeks, or even months, then you are setting the company and employee up for failure. It is vital for you to roll out the procedure, process, or product with adequate training that is followed up weekly or bi-weekly.

Give your employees the framework they need to accelerate employee buy-in so you can get your ROI as soon as possible.

Register Today.

Mike Trasatti from Dealer Built talks about how today’s consumer wants to have an experience. How can you make an effortless, seamless experience from scheduling to payment for your customers. Let your service advisors spend time talking to customers to educate them about the services that their car has undergone and will need in the future. It will build trust and help your fixed ops have repeat customers.

Dealer Built - Mike Trasatti from DrivingSales on Vimeo.

In 2019 the majority of a purchase is done before the point of sale. In the past, word of mouth used to be the main instigator of marketing. While word of mouth is still very much alive and well, the internet has forever changed how we purchase items. Our next webinar will teach you how to respond to the modern car buyer

How often do you decide to buy something without consulting reviews online? What about price matching online? Even for food purchases we choose to look up a review online before making a decision where to eat.

For car dealers it is no different. It is important to give customers a modern experience online and in store. Today’s car buyer will whittle down the two or three options they intend to buy, price match online, and then choose the place with the best price. They may even be using you to test drive a vehicle and then buying it somewhere else. When customers come into your store they already know what they want.

How are you positioning yourself to assist today’s car buyer?

Our upcoming webinar will take you through the customer journey from first search to final sale to help win over the modern customer.

Register Today.

DrivingSales captured a lot of content at NADA2019.  In the coming weeks, we'll be posting video interviews from key people in the industry. We sat down with ELEAD1ONE's Bill Wittenmyer to discuss some of their announcements at NADA and how the acquisition by CDK Global is developing.