Watch this webinar recording to explore the current state of automotive consumer expectations, beginning with the historical precedents and recent upsets before diving into the actionable use-cases for digital retailing technology in driving future success.

Key Takeaways:
1. Come away with an understanding of the major changes the industry recently underwent
2. Learn what these changes mean for you and your dealership operations 
3. Review multiple actionable use-cases for digital retailing as a tested and verified response to new consumer expectations

The sales environment has shifted, have you? Call volume is up 266% while many have reduced their staff. In this webinar we discussed the power of the phone and how to gain incremental sales by using the phone to your advantage.

Watch this webinar recording to learn how to increase sales by using a tool you already have...the phone, how to get the most from your call monitoring solution and the features that make it
optimal, and how call-tracking can help all departments in your dealership...not just sales!

“This is it, the apocalypse. Whoa oh”, sings the band Imagine Dragons. We’re in it knee deep, so let’s do something about it. In this webinar, Joe Dallas shares 10 inventory sourcing ideas that dealers should be trying and testing, whether or not there’s a global pandemic underway. And because none of us can stomach another bland webinar, we’re spicing this one up with help from the bands and musicians you may or may not admit to liking.

So when Creed sings “Can you take me higher? To a place with golden streets?”, we can’t pave the streets in gold, but we can take you higher. Watch this recording to get new ideas and refreshed takes on old ones to bring more used car inventory to your front door.

A lot has changed in the last few months, we'll make sure you are ready. Certified Pre-Owned is going to be key for the next 120 days with 0% offers moving from new to used given tightening supply. We'll give you three great ways to support your program. Knowing what you need to stock and being creative in sourcing inventory will help your dealership outperform the pack and avoid the auction. Merchandising is more important than ever for digital visibility and fully supporting the value with your customers.

In this live training session, we had a great discussion with Mike Cavanaugh and Tim Scoutelas on what smart dealers are doing to thrive in today's shifting market.

Key Takeaways:
1. Suggested updates to your appraisal strategy.
2. How attention to merchandising can grow your total gross profit.
3. The dealership-level performance metrics that matter most right now.

Due to COVID-19, there is societal anxiety like we’ve never had before. Overlay that with the anxiety of buying a car. No digital retailing tool alone will solve that. We don’t know where the market is headed but we do know that Customer Experience will win out. Are the changes you've made to your online retailing experience shortsighted adjustments to comply with social distancing limitations or are you truly evolving to meet customer demand now and in the future? 

Your customers may be willing to tolerate a tepid experience because of COVID-19, but when the market rebounds those expectations will be raised. Your goal is to build a process that leads to permanent success.  

Don't miss this live discussion with Peter Cooper, President & CEO of Lexus of Lehigh Valley to discuss how you should approach online retailing and gain insight on delivering what is right for the consumer instead of what the government mandates. We’ll be chatting about how Lexus of Lehigh Valley is transforming to meet the evolving customer expectations today and post-COVID-19. Join us as Peter shares his thoughts on what the future holds.

We spent some time with Jamie Oldershaw from Dealer Rater, to talk about the unsung hero of your dealerships marketing (dealership reviews).

“Gamify the experience within your dealership of earning reviews”

Getting more reviews for your dealership can be as simple as making it a priority to your salespeople. Jamie suggests tracking who brought the most reviews in your dealership by having a leaderboard with your salespeople on it. Since your salespeople are naturally competitive with each other, that can help get your dealership reviews.

“The health benefits to responding to all reviews are numerous”

Beyond just responding to negative reviews, there are a lot of benefits to responding to every review. It helps build the relationship between you and the customer. Responding to negative reviews can repair that relationship and responding to positive reviews can “turn happy customers into loyal customers” - Jamie Oldershaw.

Sharpen your pencil. How you appraise a car hasn’t changed, but you need to lean heavier on actual transactional data vs a cost-plus strategy that is going to be distorted in our current market. At the curb or at the block, your acquisition strategies are changing as well, with full access to markets online. Merchandising is more important than ever for digital visibility. Join Tim Scoutelas and Patrick McMullen, as they share what smart dealers are doing to survive the current downturn and thrive on the other side.

Webinar Takeaways:
1. Suggested updates to your appraisal strategy given distortion now of cost-plus strategy.
2. How to look at pricing your inventory now vs a month ago. How merchandising has changed and what are the current best practices.
3. Core store-level analytics. What are the most important metrics on a daily and weekly basis?

We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience. 

“At the end of the day, the data is out there that says customers will spend more money for a better buying experience.”

It’s a common belief that you have to be the lowest price to beat your competition but that isn’t true. You can beat out all of your competition by simply offering up the experience that your customers want. Sell your customers on a superior experience, then follow through with that when they walk on to your lot.

“We can’t just assume that every customer is going to go through 17 steps of buying a car.”

A large part of improving your customer experience is to tailor your process to each customer. We have to practice responsive selling in order to get them to come back for their next car. If your processes are built around being able to change in order to meet customer demand, getting repeat customers is going to easier than ever.