DrivingSales
The Impact of Improving Price Transparency
At DSES we sat down with John Rossman to talk about trust. Putting the power back into the hands of the consumer by providing them with price transparency enables competition to grow. Being able to know the out-the-door price is essential to thriving in today’s market. Price transparency is always a great move if the market, in general, lacks it.
DrivingSales
Creating a Seamless Transaction
We sat down with John Rossman at DSES to talk about how to make the touchpoints of a transaction seamless. Integrating fractional aspects of a transaction together into a seamless transaction is just a game-changer. Mitigating all the little touch points that a customer needs to go through during an experience they can finish while they are on their phone, allows their experience to be as seamless as possible.
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PureCars
A seamless digital transaction does not necessarily increase sales but it can provide a faster and happier purchase. The key to more digital sales is providing tools to help shoppers quickly land on the right car in inventory to buy.
A recent survey by @Affinitiv reflects this. They found that the online shopping experience offered by the majority of dealerships websites fails to meet customer expectations.
Consumers want websites to personalize vehicles of interest, make vehicle recommendations based on specific features of interest and help them find affordable vehicles with a specific monthly payment.
Personalized shopping tools and NOT Digital Retailing is the key to more sales.
DrivingSales
Why We Don't Make Rules for the Few
We sat down with Arnie Malham at DSES to discuss how his organization makes their rules. He found that they were spending more time enforcing rules instead of doing their jobs. They replaced their rules with guidelines and encouraged managers to have conversations in the moment. Let your employees make good decisions and if they don't have a chat with them. There is no reason to make rules for the few.
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DrivingSales
How to Move Leaders Out of Their Comfort Zone
Mark Brown, former Director of Sales at Grappone, talks about a program he ran for high-potential leaders. He looks for places to stretch them out of their comfort zones and develop team leaders for each department. He found that these leaders became more people-focused and excelled when they moved around because they started to lean on others for help when needed. Mark’s book, Outward Bound lessons to Live a Life of Leadership focuses on all things leadership. Watch the video to learn more.
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DrivingSales
Manager vs. Mentor
We sat down with Clint Pulver at DSES 2019 to ask him the difference between a manager and a mentor. There is always a mentor who steps in and saves the day in every story. They invigorate their staff to desire to connect and learn, enabling their growth. A manager can be both but just because you have the manager job title does not mean you have the mentoring mindset.
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DrivingSales
Customer Lifetime Value
We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to optimize customer lifetime value as opposed to the order or the sale. Service is the most important aspect of the customer experience and connecting the service experience to the value of the product will transition one time
buyers into lifelong advocates.
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DrivingSales
DSES 2019 Keynote Videos
If you missed DSES 2019 you missed out on amazing keynote and breakout speakers. You had to be there to gain insight and network with those on the front lines of the industry. Follow the link below to discover these amazing insights from our keynote speakers.
Learn how to scale your business from someone who helped grow the Amazon Marketplace, Jon Rossman.
Britney Muller will show you how to aggregate search data to make your SEO stick.
Discover how to retain your employees from Clint Pulver and Arnie Malham, both experts in all things people.
And determine how to dive into digital retailing from Jared Hamilton.
This year had the biggest keynotes yet, follow the link below to gain access to them today.
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DrivingSales
WEBINAR RECORDING - How Dealers Get Frontline Ready in Under Five Days
Used car reconditioning is a beast if it’s not managed correctly. Too often dealers (both variable and fixed) take a back seat to reconditioning. Often times they send in the vehicle to service for mechanical work and get it back when they get it back. Spend a few days “detailing”, then park it on the frontline (assuming it’s ready) and let the vendor swing by when it’s right for them.
The result; an aged unit that equals weeks of accumulated holding cost and a vehicle that’s far from “sensory” ready. With such a lag in the recon process, you have inadvertently just reconditioned your next wholesale price.
Come learn some of the best practices the top-performing pre-owned dealers have adopted that help them cut through the “you’ll get it when you get it” culture. We’ll share with you proven ideas to help save you time and money for your reconditioning process.
Webinar Takeaways:
1. Learn why getting to the frontline in 3-5 days is so important to ROI
2. Discover how to manage the new digital frontline
3. Manage your recon as a profit center
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DrivingSales
What Type of Manager Are You?
The number one contributing factor to retention is management. What kind of manager are you? The choices you do or don't make determine the culture of your store and dictates the behavior of your employees.
We asked Clint Pulver, known as "The Millennial Speaker", what he thinks makes the biggest difference when managing people. He identified 4 different types of managers and the results they are getting from their people. Clint helps organizations retain, engage, and inspire the younger generation.
You won't want to miss his insight at DSES 2019.
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