Are you aware of what the search results are? If you create a piece of content and don’t have an image then you will struggle. If you go after only the high volume search then you will struggle. Improve your odds of ranking by seeing what is out there and then make yours better. If you are doing any type of SEO and aren’t aware of what the search results then that needs to change.

We sat down with Len Short, Chairman/CEO of LotLinx, at DSES. We spoke about pricing your inventory. Dealers need to get back to managing their business instead of playing the pricing game with their competition. The race to the bottom does not increase additional demand, it just creates a log jam of your inventory. Dealers need to flex and manage demand on the specific units they need to sell. 60% of the time dealers are priced below market. The technology is finally starting to pay off. Go easy on the price button and learn how to aim with more accuracy.

We sat down with Darren Shaw at DSES to learn from him about all the things going on with Google. Dealers are investing all this money into their website but not Google listings. Many new features are being added to Google every quarter. Stay ahead of the curve by listening to this brief conversation.

We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of your site is not only important to your customers but to search engines. The longer a page takes to load, the longer it takes to index, the longer it takes to be found. The easiest thing you can do to improve the speed of your site is to make sure your images are the appropriate size. Srcset is one way to improve page speed. It is essentially a way for you to choose an image dependent on the screen size it is opened on. Learn how to improve your page speed by watching this quick video.

Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join this webinar to see how to beat the competition by communicating the way your customers want and by collecting and reporting on key data to increase efficiencies. You’ll also see how to empower your sales staff while keeping complete control over your customers’ data.

Webinar Takeaways:

- Simplify attribution and sales reporting through solid integrations with your phones and your CRM.

- Cross-platform communication helps you sell more cars by communicating the way your customers want to.

- Eliminate the pain of sales turnover by using mobile apps and business numbers that work on any device and sync with your CRM.

- Make sure your phone system is easy to manage so you don’t have to call expensive tech support every time you need to make a change.

 Amy Hughes from Experian is the 2019 winner of the Most Valuable Insight Contest. She will be presenting data on hyper-local predictions for the health of automotive retail. If you missed her presentation at DrivingSales Executive Summit this year, be sure to register

Webinar Takeaways:

1. First, you will learn how we predict the number of new car sales that will occur in a 15-mile radius around your store.

2. Next, we further support that prediction by explaining the in-market signals your customers will be demonstrating, such as a customer with a lease expiration.

3. Finally, you will learn which marketing channels and messages will help you best connect with these customers before they are in the market.

Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 88% of consumers do more than half of their car research and shopping online. Learn how to connect with shoppers during that journey using messaging, bots and your best sellers to share inventory, financial forms, book test-drives and send trade-in estimates. Interactions drive transactions, it’s time to capitalize on all of them!

Webinar Takeways:

1. Find out why there is fallout from ‘phone tag’

2. See how messaging delivers qualified leads to the doorstep of your dealership

3. Learn how to turn on texting for your dealership phone number in seconds

Most auto dealerships do some if not all of their service marketing with their manufacturer customer/owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?

If you are in the service department, sales office, BDC, or even F&I then it is important for you to retain your customers. Are you familiar with the campaign your store is using to bring in return customers?

The results from ORPs are all over the board. Some dealerships effectively use ORPs to increase customer retention, while other dealers experience lackluster results. 

The premise behind ORPs is to stay in touch with sold customers, bring them back in for service and continue servicing them through their ownership lifecycle until they're ready to buy again.

But many dealerships' owner retention programs underperform due to a "one size fits all" marketing strategy. If you're sending out mailers and emails once a month with an offer based on what you think customers will respond to, you are not getting optimal results.

Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It is more strategic to spend your resources building your organic traffic as opposed to paid ads. 

In order to compete in your space, you need to offer good service to your customers. That includes being found on search with ease. Long gone are the days of gamifying your SEO. Google is relying less on online tweaks and focusing more on real-world information like user data and location.

We asked Britney Muller, Senior SEO Scientist at Moz, one thing dealers can be doing to improve their online presence. Instead of throwing money away on ad campaigns learn how to improve your organic search metrics.

Britney has a goal to help drive product initiatives through data-driven research and industry knowledge. Her marketing and SEO knowledge has enabled her to be a leader in the space.

Discover what is next in search from Britney Muller at the DrivingSales Executive Summit.

Register today.

Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It is more strategic to spend your resources building your organic traffic as opposed to paid ads. 

In order to compete in your space, you need to offer good service to your customers. That includes being found on search with ease. Long gone are the days of gamifying your SEO. Google is relying less on online tweaks and focusing more on real-world information like user data and location.

We asked Britney Muller, Senior SEO Scientist at Moz, one thing dealers can be doing to improve their online presence. Instead of throwing money away on ad campaigns learn how to improve your organic search metrics.

Britney has a goal to help drive product initiatives through data-driven research and industry knowledge. Her marketing and SEO knowledge has enabled her to be a leader in the space.

Discover what is next in search from Britney Muller at the DrivingSales Executive Summit.

Register today.