CRM’s have become so cumbersome to use that people avoid them. How do you fix this? By eliminating manual entry into the CRM. Then take it a step further by having the CRM actually do something for the end user like prioritizing tasks. Now it becomes a useful tool. Dealers that are really dialed in have great people, excellent processes, and tools that tie all of that together. The tools they choose will be just as important as the people and the processes.

If you are already putting posts on Facebook then you need to also put them on Google My Business. You already have the content so leverage it. This is a great way to receive organic traffic. There is a great opportunity to widen your reach. Facebook is great for certain leads but Google will help you reach a much larger audience.

Developing and improving the people in the dealership is the best way to get a solid ROI. Employees will work harder when they are cared for. Making the work environment comfortable from day one goes a long way for retention efforts. The best way to make employees feel cared for is by creating a comfortable work environment for them to constantly progress.

A lot of dealerships still don't have many processes to help newcomers assimilate into the culture. Onboarding that is informal is ineffective. Asking employees to shadow and hoping a trial by fire gives them the knowledge they need to be successful is only setting employees up for failure.

Develop a five-part plan where you assess where an employee is in their knowledge of a product or process. Then make a plan to help improve their understanding of that process or product. Once you've identified what you need to work on the next phase is to develop. In this phase of the plan, it will be all about experimenting to determine what works, and what doesn’t, to help the employee develop a skill. Then once those three steps have been completed it will be time to measure progress. After progress has been measured make sure to reward the employee to reinforce how important it is to go through the whole five-part plan.

After you have:

1. Assessed

2. Planned

3. Developed

4. Measured

5. Rewarded

Then it is time to do it again and again.

This process is key for new hires. It will help them understand how to do their jobs better as well as give staff the ability to determine shortcomings so that appropriate action can be taken to help employees develop more skills.

This process is not only for new hires though. It should be used for every employee at the dealership. It’s a great way of knowing how capable an employee is on a process or procedure. Training should be ongoing. This is one of the easiest and most reliable ways of implementing meaningful training.

Check out our podcast that goes into detail on this topic.

Click a link below for your preferred listening experience.

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Working with people is like a bank account. You are constantly making withdrawals and deposits of trust to help establish a working relationship. It is important to constantly be making deposits of trust so that when you need something in the future you have established a strong relationship and you can withdraw when needed.

If there is a constant in dealerships today, it is that they need to acquire and retain high-quality employees.

In this webinar, we will present a process you can use to staff your dealership with the personnel you need to be successful.

In today's competitive job market it is important to stand out in every way possible. Learn how you drive more applicants and better candidates to your dealership.

Webinar Takeaways
- Discover how to create a passive and active employee plan

- Understand the key factors potential employees are considering when looking for a career

- Learn how to develop an applicant lead handling process to convert more resumes to new hires

Using Thank You cards in the dealership is a great way to build your culture. The cards are the best way for employees to thank each other for their help. You won’t need to force people to use them. Employees are eager to thank others for their help. The cars will also help employees feel appreciated and valued by their peers which will build amazing trust throughout your dealership.

There is no hack for a generation. Every employee is different and it is your job as the manager to find out what matters to each one of your employees. Great managers take the time to find out what challenges their staff. Then the manager takes the time to make sure they are challenging the employee appropriately. Watch the video to learn how this is the needed piece of the retention puzzle.  

Expanding current content for future content is a great way to get extra mileage out of the content you have created. An interview with an expert is one of the easiest ways to expand your creative content. You now have a video, scripts for different content pieces that can prop up the video, as well as audio to use. Expand your content by thinking of everyplace that the content can be used when crafting it.

We often hear that patience is a virtue. It is important to be patient in the way you scale your business. Patience will allow you to see the faults in the process and you can really smooth out all the details. By waiting you create the ability to grow faster, with more efficiency. Be a game-changer when you decide to scale a portion of your business. Watch the video to learn more.

To find the most common questions and then add those questions to your schema will improve your online exposure. Provide those questions to the search engines and see more people come on your site. There are many tools out there right now that can help you create up-to-date webpages with optimized copy to improve search results. Watch the video to learn improve your search