We sat down with Arnie Malham at DSES 2019 to ask him how he gets such amazing buy-in from his team. He recommends that you make a champion for every program, a checklist for every program, and then a place to put that on the wall. Invigorate your sales team, or any team for that matter, by giving them the recognition they deserve. People notice stuff that they are a part of.

At DSES we sat down with John Rossman to talk about trust. Putting the power back into the hands of the consumer by providing them with price transparency enables competition to grow. Being able to know the out-the-door price is essential to thriving in today’s market. Price transparency is always a great move if the market, in general, lacks it.

We sat down with John Rossman at DSES to talk about how to make the touchpoints of a transaction seamless. Integrating fractional aspects of a transaction together into a seamless transaction is just a game-changer. Mitigating all the little touch points that a customer needs to go through during an experience they can finish while they are on their phone, allows their experience to be as seamless as possible.

We sat down with Len Short, Chairman/CEO of LotLinx, at DSES. We spoke about pricing your inventory. Dealers need to get back to managing their business instead of playing the pricing game with their competition. The race to the bottom does not increase additional demand, it just creates a log jam of your inventory. Dealers need to flex and manage demand on the specific units they need to sell. 60% of the time dealers are priced below market. The technology is finally starting to pay off. Go easy on the price button and learn how to aim with more accuracy.

We sat down with Arnie Malham at DSES to discuss how his organization makes their rules. He found that they were spending more time enforcing rules instead of doing their jobs. They replaced their rules with guidelines and encouraged managers to have conversations in the moment. Let your employees make good decisions and if they don't have a chat with them. There is no reason to make rules for the few.

 Mark Brown, former Director of Sales at Grappone, talks about a program he ran for high-potential leaders. He looks for places to stretch them out of their comfort zones and develop team leaders for each department. He found that these leaders became more people-focused and excelled when they moved around because they started to lean on others for help when needed. Mark’s book, Outward Bound lessons to Live a Life of Leadership focuses on all things leadership. Watch the video to learn more.

We sat down with Darren Shaw at DSES to learn from him about all the things going on with Google. Dealers are investing all this money into their website but not Google listings. Many new features are being added to Google every quarter. Stay ahead of the curve by listening to this brief conversation.

We sat down with Clint Pulver at DSES 2019 to ask him the difference between a manager and a mentor. There is always a mentor who steps in and saves the day in every story. They invigorate their staff to desire to connect and learn, enabling their growth. A manager can be both but just because you have the manager job title does not mean you have the mentoring mindset.

We sat down with Jon Rossman at DSES to see what he thinks about the challenges facing automotive today. Companies need to be looking to optimize customer lifetime value as opposed to the order or the sale. Service is the most important aspect of the customer experience and connecting the service experience to the value of the product will transition one time

buyers into lifelong advocates.

We sat down with Britney Muller, Senior SEO Scientist at Moz, during DSES to discuss all things marketing and SEO. The speed of your site is not only important to your customers but to search engines. The longer a page takes to load, the longer it takes to index, the longer it takes to be found. The easiest thing you can do to improve the speed of your site is to make sure your images are the appropriate size. Srcset is one way to improve page speed. It is essentially a way for you to choose an image dependent on the screen size it is opened on. Learn how to improve your page speed by watching this quick video.