Mike Trasatti from Dealer Built talks about how today’s consumer wants to have an experience. How can you make an effortless, seamless experience from scheduling to payment for your customers. Let your service advisors spend time talking to customers to educate them about the services that their car has undergone and will need in the future. It will build trust and help your fixed ops have repeat customers.

Dealer Built - Mike Trasatti from DrivingSales on Vimeo.

Digital Air Strike - Alexi Venneri from DrivingSales on Vimeo.

Alexi Venneri from Digital Air Strike talks about providing your customers with an exceptional customer experience by saving them time and being helpful. Provide your customers with a great experience by providing them with quick communication. Automated administrative tasks will lessen customer frustration as well as save your staff time.

In 2019 the majority of a purchase is done before the point of sale. In the past, word of mouth used to be the main instigator of marketing. While word of mouth is still very much alive and well, the internet has forever changed how we purchase items. Our next webinar will teach you how to respond to the modern car buyer

How often do you decide to buy something without consulting reviews online? What about price matching online? Even for food purchases we choose to look up a review online before making a decision where to eat.

For car dealers it is no different. It is important to give customers a modern experience online and in store. Today’s car buyer will whittle down the two or three options they intend to buy, price match online, and then choose the place with the best price. They may even be using you to test drive a vehicle and then buying it somewhere else. When customers come into your store they already know what they want.

How are you positioning yourself to assist today’s car buyer?

Our upcoming webinar will take you through the customer journey from first search to final sale to help win over the modern customer.

Register Today.

TrueCar - Brian Skutta from DrivingSales on Vimeo.

Brian Skutta from TrueCar explains how important it is to provide customers with a clean, consistent experience so that when they visit the dealership they are experiencing the same experience online and offline. Trust is built for the customer when there is a consistent experience.

AutoLoop - Mike Sowers from DrivingSales on Vimeo.

We collected a lot of interviews at NADA2019, and we're still posting some of the highlights.  In this clip, Mike Sowers, VP of OEM Development at AutoLoop, discusses what some of the most progressive dealerships are doing to address customer experience in fixed ops.

Roadster - Michelle Denogean from DrivingSales on Vimeo.

We collected a lot of footage at NADA2019, and this is one of the interviews we conducted.  We sit down with Michelle Denogean, Chief Marketing Officer at Roadster to discuss Digital Retailing.  How will this impact your dealership and what are some steps you need to take to make sure you can implement it successfully?

Manheim - Derek Hansen from DrivingSales on Vimeo.

We filmed quite a few interviews at NADA2019, and we're continuing to post some of this content.  Vehicle acquisition and wholesaling are changing rapidly.  Derek Hansen, Vice President of Digital Inventory Solutions at Manheim, talks about how modern technology has changed the way we buy and sell our used inventory.

NADA2019 was a busy time for DrivingSales.  We collected a lot of interviews from industry experts on topics impacting dealerships today.  Dan Flynn, President of North America for CDK Global sat down and discussed how they are defining and working toward customer success for their dealerships.