Is your business growth stuck on hold? Are you missing out on critical data that can help you make better business decisions for your dealership? Join this webinar to see how to beat the competition by communicating the way your customers want and by collecting and reporting on key data to increase efficiencies. You’ll also see how to empower your sales staff while keeping complete control over your customers’ data.

Webinar Takeaways:

- Simplify attribution and sales reporting through solid integrations with your phones and your CRM.

- Cross-platform communication helps you sell more cars by communicating the way your customers want to.

- Eliminate the pain of sales turnover by using mobile apps and business numbers that work on any device and sync with your CRM.

- Make sure your phone system is easy to manage so you don’t have to call expensive tech support every time you need to make a change.

We sat down with Len Short, CEO/Founder of LotLinx, to see what his thoughts were on AI in the auto industry. He believes that dealers hang back to see what works and then jump on the bandwagon. AI has the ability to feed off of the largest dataset in the world, the internet. It's a tried and true process that will enable stores to cut costs by making better decisions based on data. Efficiencies are going to be gained and it's going to make it easier for dealers to go back to the car business instead of being worried about digital vanity metrics.

If you missed DSES 2019 you missed out on amazing keynote and breakout speakers. You had to be there to gain insight and network with those on the front lines of the industry. Follow the link below to discover these amazing insights from our keynote speakers.

Learn how to scale your business from someone who helped grow the Amazon Marketplace, Jon Rossman.

Britney Muller will show you how to aggregate search data to make your SEO stick.

Discover how to retain your employees from Clint Pulver and Arnie Malham, both experts in all things people.

And determine how to dive into digital retailing from Jared Hamilton.

This year had the biggest keynotes yet, follow the link below to gain access to them today.

DSES 2019 Keynote Videos

 Amy Hughes from Experian is the 2019 winner of the Most Valuable Insight Contest. She will be presenting data on hyper-local predictions for the health of automotive retail. If you missed her presentation at DrivingSales Executive Summit this year, be sure to register

Webinar Takeaways:

1. First, you will learn how we predict the number of new car sales that will occur in a 15-mile radius around your store.

2. Next, we further support that prediction by explaining the in-market signals your customers will be demonstrating, such as a customer with a lease expiration.

3. Finally, you will learn which marketing channels and messages will help you best connect with these customers before they are in the market.

Used car reconditioning is a beast if it’s not managed correctly. Too often dealers (both variable and fixed) take a back seat to reconditioning. Often times they send in the vehicle to service for mechanical work and get it back when they get it back. Spend a few days “detailing”, then park it on the frontline (assuming it’s ready) and let the vendor swing by when it’s right for them.

The result; an aged unit that equals weeks of accumulated holding cost and a vehicle that’s far from “sensory” ready. With such a lag in the recon process, you have inadvertently just reconditioned your next wholesale price.

Come learn some of the best practices the top-performing pre-owned dealers have adopted that help them cut through the “you’ll get it when you get it” culture. We’ll share with you proven ideas to help save you time and money for your reconditioning process.

Webinar Takeaways:

1. Learn why getting to the frontline in 3-5 days is so important to ROI

2. Discover how to manage the new digital frontline

3. Manage your recon as a profit center

Car shoppers have a lot of questions and dealerships need to be available to answer them quickly, concisely and at scale to maximize sales. 88% of consumers do more than half of their car research and shopping online. Learn how to connect with shoppers during that journey using messaging, bots and your best sellers to share inventory, financial forms, book test-drives and send trade-in estimates. Interactions drive transactions, it’s time to capitalize on all of them!

Webinar Takeways:

1. Find out why there is fallout from ‘phone tag’

2. See how messaging delivers qualified leads to the doorstep of your dealership

3. Learn how to turn on texting for your dealership phone number in seconds

Most auto dealerships do some if not all of their service marketing with their manufacturer customer/owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that promise?

If you are in the service department, sales office, BDC, or even F&I then it is important for you to retain your customers. Are you familiar with the campaign your store is using to bring in return customers?

The results from ORPs are all over the board. Some dealerships effectively use ORPs to increase customer retention, while other dealers experience lackluster results. 

The premise behind ORPs is to stay in touch with sold customers, bring them back in for service and continue servicing them through their ownership lifecycle until they're ready to buy again.

But many dealerships' owner retention programs underperform due to a "one size fits all" marketing strategy. If you're sending out mailers and emails once a month with an offer based on what you think customers will respond to, you are not getting optimal results.

Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It is more strategic to spend your resources building your organic traffic as opposed to paid ads. 

In order to compete in your space, you need to offer good service to your customers. That includes being found on search with ease. Long gone are the days of gamifying your SEO. Google is relying less on online tweaks and focusing more on real-world information like user data and location.

We asked Britney Muller, Senior SEO Scientist at Moz, one thing dealers can be doing to improve their online presence. Instead of throwing money away on ad campaigns learn how to improve your organic search metrics.

Britney has a goal to help drive product initiatives through data-driven research and industry knowledge. Her marketing and SEO knowledge has enabled her to be a leader in the space.

Discover what is next in search from Britney Muller at the DrivingSales Executive Summit.

Register today.

The number one contributing factor to retention is management. What kind of manager are you? The choices you do or don't make determine the culture of your store and dictates the behavior of your employees.

We asked Clint Pulver, known as "The Millennial Speaker", what he thinks makes the biggest difference when managing people. He identified 4 different types of managers and the results they are getting from their people. Clint helps organizations retain, engage, and inspire the younger generation.

You won't want to miss his insight at DSES 2019.

Register Today.