Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It is more strategic to spend your resources building your organic traffic as opposed to paid ads. 

In order to compete in your space, you need to offer good service to your customers. That includes being found on search with ease. Long gone are the days of gamifying your SEO. Google is relying less on online tweaks and focusing more on real-world information like user data and location.

We asked Britney Muller, Senior SEO Scientist at Moz, one thing dealers can be doing to improve their online presence. Instead of throwing money away on ad campaigns learn how to improve your organic search metrics.

Britney has a goal to help drive product initiatives through data-driven research and industry knowledge. Her marketing and SEO knowledge has enabled her to be a leader in the space.

Discover what is next in search from Britney Muller at the DrivingSales Executive Summit.

Register today.

Creating an environment where people can make mistakes and learn from them will enable employees to grow and win. Culture reflects leadership. A great boss allows their employees to grow and learn by making mistakes.

Arnie Malham knows how to build a sustainable and remarkable business culture. He is an expert on building culture-first companies. He grew one of the largest full-service advertising agencies in the country and went on to found BetterBookClub.com.

We asked Arnie what the biggest factor is in creating culture and he believes that employees who feel depended on and trusted will be higher contributors.

You will not want to miss his insight into building a dynamic culture where employees thrive.

Register for DSES today to see his presentation and discover how improving culture can create a meaningful change in your dealership.

Are you looking for ways to get more new and repeat business? The secret to acquiring and retaining more customers is to put yourself in your their shoes. Convenience is a big factor in securing repeat business. Learn how to get the upper hand on your competition with 7 Steps to Winning Customers and Securing Repeat Business

Ask yourself these three questions:

1. Can your customers find you?

2. Are you making it easy for your customers to connect, chat, or ask questions?

3. Are you creating long-lasting, trustworthy customer relationships?

If you don't know the definitive answer to all three questions then watching the webinar will help you:

- Learn what tools can help you navigate the modern customer journey

- Help your dealership be easily found by customers

- Acquire best practices for making the most out of every customer interaction

If employee turnover is a top concern for your dealership, one of your top priorities must be transforming your workplace culture and leadership style.

We traditionally think of leadership as a top-down, authoritarian hierarchy. Years ago, this was the typical structure in almost every dealership. There was also a general belief that a high-pressure sales environment drove financial success.

But a large and growing body of research suggests otherwise. While high-pressure environments may drive short-term gains, they create workplace stress and disengaged employees in the long term, which negatively impacts employee and customer retention.

Today’s operational challenges call for a different approach. To attract and retain the best talent, organizations are re-tooling their leadership style to incorporate modern principles of servant leadership.

Webinar Takeaways:

1. Benefits of servant leadership

2. 9 qualities of a servant leader

3. Principles of servant leadership

4. Common myths associated with leadership

5. 10 things you can do today to become a servant leader

For Millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelming affinity for mobile devices, and their changing attitudes about financial and transportation issues. While they're not the biggest car-buying segment, that may be changing. To stay ahead of this huge audience, dealers must understand the preferences and habits Millennials bring to the car buying process.

In this session, we'll share detailed insights from recent CarGurus research into how Millennial car shoppers research, choose and buy cars, how those preferences differ across various segments within Millennials, and what you can do to take advantage and reach this large and growing audience. We'll look at questions like:

• What are their communication preferences really like?

• When are they deciding to buy cars?

• What vehicle traits are most important?

Webinar Takeaways:

1. ​ ​​Learn what Millennials know about the cars they want - and what they're less sure of

2. ​​​Gain detailed insight into how preferences differ across various segments within Millennials (by gender, income, family status)

3. Understand how knowing these preferences can make your sales team more efficient and more effective

It is the best of times; it is the worst of times – to be a car dealer. Rapid change is happening in our industry driven by technology, and there will be winners and losers. Those that adapt quickly can differentiate and thrive, while the laggards may not survive. This webinar will examine how dealers can apply lessons learned from best-in-class retailers like Amazon and cautionary tales like Toy R Us. We’ll help you better understand the wave of change that is already upon us, and how to take advantage of it.

Webinar Takeaways:

1. ​ ​Learn from retailer case studies from inside and outside automotive.

2. ​​​​Get a glimpse of what the future of automotive retail is going to look like.

3. Gain insight into the role of the physical storefront in the world of digital retailing, and what might be stopping you from closing more deals.

Each year, dealership employees compete on the main stage at the DrivingSales Executive Summit during the Best Idea Contest.  Competitors present their ingenious ideas they are deploying in their stores that shake up the way their dealership operates.

We are looking for you to submit your best idea for the 2019 DrivingSales Executive Summit.

There will be 5 finalists 

Finalists will receive a free ticket to DSES and present their idea on the main stage!

First place will take home $3,000. 

Your idea can be something that helps cut costs, grow sales, improves CSI, streamlines processes, or anything that makes your dealership more money or saves it more time. Whatever your idea may be, submit it today!

Apply now.

We have historically looked for leads to determine the value a third party site is providing. But what about the referral traffic they provide, and what is the value of a consumer who has visited both a third party research site AND your dealer website? Leveraging the power of our proprietary event tracking pixel Roxanne, Cars.com and Dealer Inspire have taken a deep dive to connect the dots on what actions "the silent majority" who don't submit leads are doing on Cars.com and your dealer website. The results beg the question: in today's digital marketing landscape, is a website transfer more valuable than a lead?

This webinar will teach you:

1. ​ ​The different actions consumers who have visited a third-party website will display

2. ​​How lead conversion from your own website is impacted by third-party influences

3. What you can do to drive more valuable, high converting traffic to your website

The online and offline worlds are colliding. Customers carry pocket-sized computers everywhere they go, but that doesn’t mean that personal face-to-face interactions aren't just as important as those online. In today's environment, engagement is more important than ever.

Watch this exclusive DrivingSales webinar presented by Podium to learn some best practices for interacting and engaging with your customers on and offline to create a memorable experience, win customers for life, and improve your bottom line.

Webinar Takeaways:

1. ​ ​How to communicate with your customer as an individual

2. ​What you can do to leverage your customers' networks

3. Best practices for retaining customers

Welcome to The DrivingSales Community. Your go-to place for automotive retail information.

After you have created a profile, then you can use the community to its full advantage.

In The Community, you will find 3 different areas where you can post.

Exclusive Blog Posts - This is the area of the community that has content that is exclusive to DrivingSales. All of the posts to the Exclusive Blog section are from industry professionals looking to add their fresh insight and perspective for the current state of automotive retailing.

Forums - Forums are for discussions. They are categorized by Accounting, Finance, Fixed Ops, General Management, Marketing, Internet/BDC, New Car, Used Car, and Miscellaneous. Forums are a great place to solicit information from other dealers. Whether you have a question, idea, or want to open up a discussion then select the right forum and create a post.

General Community Posts - The General Community is a great place for users to post content that has already been posted elsewhere online.

Remember, Exclusive Blog Posts and General Community Posts require a 760 x 410 image to post.

The DrivingSales Community is great for entry-level automotive employees to gain traction by consuming information that will help them start to talk the talk. The Community is also great for those who have been in the industry for a while by providing them with up to date information from other dealers. Community contributors are constantly providing high-level content. So be sure to check in often for new content

If you are not a member, please sign up today.